Understanding Jan Aushadhi Poshan Malt
Jan Aushadhi Poshan is a malt-based nutritional supplement offered under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), a Government of India initiative. The program's goal is to make quality medicines and nutritional products accessible and affordable to all, especially those in rural areas. Poshan malt is fortified with essential nutrients and is designed to enhance body metabolism, support bone health, and strengthen muscles. It is targeted at all age groups, including growing children, the elderly, pregnant women, and lactating mothers.
Factors Influencing the Price
The price of Jan Aushadhi Poshan is influenced primarily by two factors: the pack size and the flavor. The product is available in different quantities to suit various consumer needs, with larger packs offering better value for money. The Classic Malt and Cocoa flavors have slightly different price points, though both remain highly affordable due to the PMBJP subsidy.
Price Breakdown for Poshan Malt Based Food
Here is a detailed look at the price of Poshan malt based food based on current market data from Jan Aushadhi distributors and online stores:
- 30g Sachet: The small, single-serving sachet of Poshan malt is priced at a very nominal ₹10.00. This is an excellent option for trial or for convenient, on-the-go consumption. This price point exemplifies the program's commitment to accessibility, allowing even low-income individuals to afford it.
- 500g Classic Malt Jar: The 500g jar of the Classic Malt flavor is widely available for approximately ₹180.00. Some outlets may list it slightly lower, around ₹175, depending on the store. This is the most common and cost-effective option for regular family use.
- 500g Cocoa Malt Jar: For those who prefer a chocolate flavor, the Cocoa variant is priced at a slightly higher, yet still very affordable, MRP of ₹185.00. This small price difference reflects the added cocoa ingredients.
Price Comparison Table: Poshan Malt Based Food
| Product | Pack Size | Flavor | Approx. Price (INR) | Primary Sales Channel |
|---|---|---|---|---|
| Poshan Malt Based Food | 30g | Cocoa / Classic | ₹10.00 | Jan Aushadhi Kendras, Online |
| Poshan Malt Based Food | 500g | Classic Malt | ₹175 - ₹180 | Jan Aushadhi Kendras, Online |
| Poshan Malt Based Food | 500g | Cocoa Malt | ₹185.00 | Jan Aushadhi Kendras, Online |
Where to Purchase Poshan Malt
Poshan malt based food is available through several channels, ensuring it reaches a wide audience across India:
- Jan Aushadhi Kendras: The primary and most reliable place to buy the product is at a dedicated Jan Aushadhi Kendra. These government-authorized stores sell generic medicines and nutritional supplements at subsidized prices. With over 9,500 Kendras across the country, finding one is relatively easy.
- Online Pharmacies: Several online pharmacies and marketplaces also list Jan Aushadhi products, including Poshan malt. Purchasing online can be convenient, but buyers should ensure they are purchasing from a verified source to avoid counterfeit products, as warned by the manufacturer.
- Distributors and Retailers: Some general pharmaceutical distributors may also carry the product. Websites like IndiaMART and Tradeindia showcase various suppliers and offer a way for retailers to procure the product.
Nutritional Benefits and Key Ingredients
Jan Aushadhi Poshan is not just affordable but is also packed with essential nutrients to address dietary deficiencies. A brochure from the Press Information Bureau (PIB) details its comprehensive formulation.
List of Key Ingredients and Nutrients:
- Malt and Cereal Extract: The base of the food provides a source of energy.
- Skimmed Milk Powder and Whey Protein: Provides a source of protein to strengthen muscles and support growth.
- Vitamins: Enriched with a spectrum of vitamins including A, D, E, K, C, B1, B2, B6, and B12.
- Minerals: Fortified with important minerals like iron, calcium, folic acid, zinc, and magnesium.
- Docosahexaenoic Acid (DHA): An omega-3 fatty acid that is beneficial for cognitive function.
- DHA: An omega-3 fatty acid that is beneficial for cognitive function.
- Cocoa Powder: Used for flavor in the chocolate variant.
- Fiber: Some variants mention dietary fiber for digestive health.
For more detailed product information, consumers can refer to official documentation, such as the PIB brochure on the new product launch.
Conclusion
The price of Poshan malt based food, offered by the Jan Aushadhi scheme, is exceptionally affordable, with a 500g jar costing around ₹180 and a 30g sachet just ₹10. This pricing strategy aligns with the government's mission to provide accessible, quality nutrition to the masses. The product is a comprehensive nutritional supplement, fortified with essential vitamins and minerals, and is available at thousands of Jan Aushadhi Kendras across India. When considering a nutritional supplement, Jan Aushadhi Poshan provides a highly economical and nutrient-dense option, making health accessible to a broader demographic. Always consult a healthcare professional before incorporating any new supplement into your diet.
