What is the weight of bourbon biscuits 10 rs?

November 3, 2025 •

3 min read

Based on current market information, a 10 Rupee (₹10) pack of bourbon biscuits from major brands like Britannia, Parle, and Sunfeast typically weighs between 50g and 60g, depending on the specific manufacturer and any ongoing promotional offers. This variation is common in the snack industry, where brands adjust packet sizes to maintain a specific price point amidst rising costs.

Quick Summary

The weight of a ₹10 pack of bourbon biscuits is not fixed and varies by brand, with common weights ranging from 50g to 60g across different manufacturers and promotional schemes.

Key Points

Weight Variation: The weight of a ₹10 pack of bourbon biscuits is not fixed and typically ranges between 50g and 60g depending on the brand and ongoing offers.
Brand Differences: Major brands offer different weights for the same ₹10 price point; for example, Britannia often sells 60g packs while Parle Fab! offers 54g.
Promotional Packs: Some brands, like Britannia, use 'extra gram' promotions (e.g., 50+10g) to attract customers and manage pricing.
Shrinkflation: The varying weight is often a result of 'shrinkflation', where brands reduce product quantity to counter rising costs instead of increasing the price.
Checking the Label: The best practice for consumers is to always check the net weight printed on the biscuit packet for the most accurate information before buying.

Understanding the ₹10 Bourbon Biscuit Weight

For many consumers, the ₹10 pack of bourbon biscuits is a familiar and affordable snack. However, it's a common observation that the weight of these small packets can differ depending on the brand and at the time of purchase. This phenomenon is a result of various factors including raw material costs, manufacturing processes, and marketing strategies like offering temporary 'extra grams' to attract buyers. Consumers have noticed that brands will often change the quantity rather than the price point to avoid upsetting budget-conscious customers.

Brand-Specific Weights for ₹10 Bourbon Biscuits

The Indian market features several popular brands of bourbon biscuits, each with its own specific weight for the ₹10 variant. Understanding these differences is key to becoming a savvy consumer. These weights can also be subject to change over time, so it's always best to check the packaging for the most current information.

Britannia Bourbon

Britannia is one of the most well-known biscuit manufacturers, and their bourbon biscuits are a market staple. For a ₹10 price, their packets often weigh around 60g. It's worth noting that promotional packs, such as '50+10g', are a common tactic used by Britannia, offering a temporary increase in product quantity to attract sales.

Parle Fab! Bourbon

Parle Products, another giant in the Indian snack industry, offers its version under the 'Fab! Chocolate Bourbon' line. A ₹10 pack of Parle Fab! is commonly found weighing 54g. This slight difference in weight compared to competitors can affect the price per gram, which is a crucial detail for consumers looking for the best value.

Sunfeast Dark Fantasy Bourbon

ITC's Sunfeast brand also competes in the bourbon biscuit segment with its 'Dark Fantasy Bourbon' product. Their ₹10 pack is typically marked at 55.8g. This very precise weight suggests a detailed optimization of cost versus price, a common strategy for large-scale production.

Comparison of ₹10 Bourbon Biscuits by Brand

To help visualize the differences, the table below provides a quick comparison of the three major brands mentioned. It's important to remember these weights can be subject to change, especially with promotions.


Brand	Typical ₹10 Weight	Price Per Gram (approx.)
Britannia Bourbon	60g	₹0.167/g
Parle Fab! Bourbon	54g	₹0.185/g
Sunfeast Dark Fantasy Bourbon	55.8g	₹0.179/g

Note: Price per gram is approximate and for illustrative purposes only. The actual value may fluctuate.

Why Does the Biscuit Weight Change Over Time?

The phenomenon of changing packet weights while maintaining a constant price is known as 'shrinkflation'. It's a strategy that brands employ for several reasons:

Rising Input Costs: The price of ingredients like flour, sugar, cocoa, and packaging materials can increase. Rather than raising the price point, which might drive away customers, companies reduce the quantity of the product.
Marketing Strategy: As seen with Britannia's '50+10g' offer, a temporary weight increase can be a powerful marketing tool to boost sales and market share.
Maintaining Market Position: Keeping the ₹10 price point is a critical strategy for many consumer goods sold in India. This price is an established psychological threshold for many consumers, and brands will go to great lengths to preserve it.
Competitive Pressure: If one brand adjusts its weight due to costs, others may follow suit to remain competitive in terms of price-to-quantity ratio.

Practical Tips for Consumers

When purchasing a ₹10 pack of bourbon biscuits, keep these points in mind:

Always check the packaging: The printed weight on the packet is the most accurate information at the time of purchase.
Compare brands: Don't assume all ₹10 packs are the same. Checking the weight across different brands can reveal better value.
Be aware of promotions: Promotional packs with extra weight are often a good deal, but remember they are temporary.
Consider larger packs: For frequent consumers, buying a larger pack may offer better value on a per-gram basis, offsetting the initial higher cost.

Conclusion

In summary, the weight of a ₹10 packet of bourbon biscuits is not standardized and varies by brand, typically falling in the 50g to 60g range. Brands like Britannia, Parle, and Sunfeast each have a different standard weight for this price point, and these figures can also change over time due to economic factors like inflation. As a consumer, being mindful of these variations by checking the packet's weight can help ensure you're getting the best value for your money with every purchase.

Frequently Asked Questions

The weight isn't uniform because each brand has different production costs, ingredient prices, and marketing strategies. They adjust the quantity to maintain the ₹10 price point, a key psychological barrier for many consumers.

The most reliable way is to compare the net weight printed on the current packaging with the weight you remember from older packets. You can also compare the price per gram with other brands to see if it has increased disproportionately.

Generally, yes. Larger packs often have a lower price per gram than smaller, budget-friendly options like the ₹10 pack. For frequent consumers, this can lead to savings over time.

The weight of a single biscuit can vary depending on the brand and size, but based on a 60g pack containing about 8-10 biscuits, an individual biscuit would weigh approximately 6-7.5 grams.

No, the weight reduction primarily affects the quantity of biscuits, not the recipe or taste. Brands strive to maintain the same flavor and quality standards even when adjusting the packet size.

The '50+10g' is a common marketing strategy to offer a temporary promotional benefit. It means you get an additional 10 grams of biscuits for the same price, encouraging purchase over competing brands.

The net weight is typically printed on the front or side of the biscuit packet, usually near the product name, alongside other nutritional information and the manufacturing date.