The Colorless DEW: A Brief History
While the iconic green Mountain Dew is the most recognizable version, the brand has experimented with many flavors and colors throughout its history. In some cases, this has resulted in completely colorless soda, challenging consumer expectations. The standard Mountain Dew formula gets its trademark hue from food coloring agents like Yellow 5. By simply removing these dyes and adjusting the flavor profile, PepsiCo could create a transparent beverage that was still identifiably part of the Mtn Dew family.
Dewshine: The Prohibition-Inspired Clear Citrus
One of the most notable clear Mountain Dew flavors was Dewshine, officially released in March 2015. This was the first clear version of Mountain Dew to be produced.
- Concept: Inspired by the brand's Prohibition-era roots in the hills of Tennessee, where 'mountain dew' was slang for moonshine.
- Flavor Profile: Described as a "clear citrus flavored DEW" with natural and artificial flavors.
- Sweetener: Used real sugar instead of high-fructose corn syrup.
- Packaging: Came in glass bottles with a retro-inspired label.
- Discontinuation: Dewshine was a limited-time offering that was officially discontinued in 2017.
Mountain Dew Ice: A Lemon-Lime Challenger
Following the retro-inspired Dewshine, Mountain Dew introduced a modern, permanent clear flavor in January 2018 called Mountain Dew Ice.
- Flavor Profile: A clear, lemon-lime flavored soda, directly competing with products like Sprite and 7UP.
- Key Feature: Notably, Mountain Dew Ice contained caffeine, which differentiates it from its main competitors.
- Zero Sugar Variant: A Zero Sugar version of Mountain Dew Ice was also available.
- Cherry Variant: A Cherry-flavored version, Mountain Dew Ice (Cherry), was also released.
- Discontinuation: Mountain Dew Ice was also discontinued, along with several other variants, as part of a larger portfolio shuffle.
Clear vs. Colored Mountain Dew: A Comparison
To highlight the differences between the original-style Mtn Dew and its clear-colored variants, here is a comparison of their key characteristics.
| Feature | Classic Mountain Dew | Dewshine | Mountain Dew Ice |
|---|---|---|---|
| Color | Iconic Neon Green/Yellow | Clear/Colorless | Clear/Colorless |
| Key Flavor | Citrus | Clear Citrus | Lemon-Lime |
| Primary Sweetener | High-fructose corn syrup | Real sugar | High-fructose corn syrup |
| Caffeine | Yes | Yes | Yes |
| Status | Permanent | Discontinued (2017) | Discontinued (c. 2020) |
| Packaging | Cans, plastic bottles | Glass bottles | Cans, plastic bottles |
The Fate of Clear DEW and its Legacy
The history of clear Mountain Dew products shows that even successful flavors are not guaranteed a long life. The brand frequently introduces limited-time offerings and experimental variants to gauge consumer interest, and not all of these become permanent fixtures. Dewshine capitalized on nostalgia and premium ingredients, appealing to a specific niche of soda drinkers. In contrast, Mountain Dew Ice was designed to enter a competitive, established beverage category dominated by flavor-centric products. When a flavor is discontinued, low sales are a primary factor. While no permanent clear Mountain Dew flavor is currently available, the brand's history of innovation suggests that a new transparent variant could be introduced in the future. The Mountain Dew Wiki provides extensive details on the brand's many flavor variants, including the specific timelines and details of its clear offerings.
Conclusion
While the image of Mountain Dew is inextricably linked with its vibrant green color, several clear versions have been released over the years. These included the retro-style, real-sugar Dewshine and the lemon-lime Mountain Dew Ice, each with distinct flavors and branding. Despite a dedicated fan base for some, these clear varieties were eventually discontinued, returning the focus to Mountain Dew's flagship colored products. For those seeking a clear version of the popular citrus soda, none are currently in production, though the brand’s history of innovation leaves the door open for future releases.