The Dominance of Whey Protein at Myprotein
Myprotein's most celebrated and long-standing product is its Impact Whey Protein, a high-quality whey protein concentrate. Derived from milk, whey protein is a complete protein, providing all nine essential amino acids required for muscle growth and repair. This makes it a popular choice for post-workout recovery and general protein supplementation.
The brand's success with whey stems from its in-house manufacturing, which allows for competitive pricing without compromising on quality. The Impact Whey concentrate is prized for its excellent value, mixability, and wide array of flavors, appealing to a broad audience of athletes and gym-goers.
Whey Concentrate vs. Whey Isolate: A Nutritional Breakdown
Myprotein offers both whey protein concentrate and whey protein isolate, with the primary differences lying in their processing and macronutrient profiles. Whey isolate undergoes an additional filtration process called cross-flow microfiltration, which removes more fat and lactose. This results in a purer product with a higher protein percentage and lower fat, carb, and lactose content.
| Feature | Impact Whey Protein (Concentrate) | Impact Whey Isolate |
|---|---|---|
| Protein Content | Approx. 80% (around 20-21g per serving) | Approx. 90% (around 23g per serving) |
| Carbohydrate Content | Slightly higher | Very low (under 1g per serving) |
| Fat Content | Slightly higher | Very low |
| Lactose Content | Higher | Very low |
| Digestion | Can cause issues for those with lactose intolerance | Easier to digest for those with lactose sensitivity |
| Cost | More affordable due to less processing | More expensive due to rigorous filtration |
| Best For | General daily protein intake and muscle support | Individuals with lactose intolerance or those on a strict low-carb/low-fat diet |
The Expansion into Vegan Proteins
Recognizing the growing demand for plant-based nutrition, Myprotein has expanded its offerings significantly beyond dairy-based products. The company’s vegan range includes various plant-based proteins to serve a wider audience with diverse dietary requirements.
- Vegan Protein Blend: Myprotein’s reformulated blend combines pea and soy protein isolates to create a complete protein source with all essential amino acids. It is known for its improved taste and texture while being low in sugar.
- Clear Vegan Protein: This innovative option uses high-quality pea protein isolate and is infused with real fruit, providing a lighter, more refreshing, juice-like alternative to traditional milky shakes. It also includes added B vitamins.
- Other Plant-Based Options: The brand also offers soy protein isolate, pea protein isolate, and other protein food items like vegan cookies and bars, ensuring a variety of choices for those on a plant-based diet.
Protein Blends and Specialized Formulations
Beyond single-source proteins, Myprotein also formulates unique blends designed for specific training goals. These combinations use multiple protein sources that are absorbed at different rates, providing a sustained release of amino acids.
Some popular examples include:
- Extreme Gainer Blend: A formula for weight gain, containing a high amount of both protein and carbohydrates.
- Impact Diet Whey: Designed for those on a calorie-restricted diet, this blend provides a protein boost with added ingredients like glutamine.
- Overnight Recovery Blend: Combines slow-release proteins like micellar casein and whey concentrate to aid in muscle growth and maintenance during sleep.
Informed Choice Certification and Quality Assurance
Myprotein emphasizes quality and safety through third-party testing. Many of its products carry the Informed Choice and Informed-Sport certifications, which means they are regularly tested for banned substances and meet rigorous manufacturing standards. This provides athletes with confidence that their supplements are safe and reliable. The company also conducts in-house testing to ensure purity and quality align with international standards.
Conclusion
Myprotein’s protein offerings are far more diverse than a single product; the brand is primarily built upon its hugely popular and cost-effective Impact Whey Protein, available in both concentrate and isolate forms. However, it also provides a comprehensive range of vegan protein products, specialized blends, and other high-protein foods to cater to various dietary needs and fitness objectives. The brand's focus on affordability, variety, and quality assurance through third-party testing has cemented its prominent position in the sports nutrition market. By offering both dairy and plant-based proteins, Myprotein ensures there is a suitable option for nearly every individual looking to supplement their protein intake.
