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What's the Difference Between White Claw and White Claw Surge?

4 min read

White Claw Surge, introduced in April 2021, delivers a higher alcohol content and larger can size compared to the original White Claw, which first launched in 2016 and quickly became a market phenomenon.

Quick Summary

White Claw Surge is a stronger, larger-sized hard seltzer with 8% ABV and 160+ calories in a 16 oz can, contrasting with the original White Claw's 5% ABV and 100 calories in a 12 oz can.

Key Points

  • Alcohol Content: White Claw has a 5% ABV, while White Claw Surge contains a higher 8% ABV.

  • Can Size: The original White Claw comes in a 12 oz can, whereas White Claw Surge is sold in a larger 16 oz can.

  • Calorie Count: A 12 oz can of White Claw has approximately 100 calories, but a 16 oz can of Surge contains roughly 220 calories.

  • Flavor Profiles: While the original White Claw has a wide variety of fruit flavors, Surge launched with a more limited, distinct selection like Blood Orange and Cranberry.

  • Potency and Experience: The original offers a lighter, more sessionable drink, while Surge delivers a stronger, bolder buzz for a more impactful experience.

  • Target Audience: The choice between them depends on whether a consumer prefers a lower-impact, casual drink or a stronger, more robust beverage.

  • Nutritional Source: Both products use a similar gluten-free alcohol base, with the higher calories in Surge coming from the increased alcohol content, not extra sugar.

In This Article

The hard seltzer market has exploded in recent years, with White Claw leading the charge and cementing itself as a ubiquitous summer beverage. While the original White Claw is a familiar sight, the introduction of White Claw Surge offered consumers a more potent alternative. Understanding what sets these two product lines apart comes down to a few key distinctions: alcohol content, can size, calorie count, and flavor profiles.

Alcohol Content and Strength

The most significant and most publicized difference between the two products is their alcohol by volume (ABV). The original White Claw contains a 5% ABV, which is comparable to many light beers. White Claw Surge, however, was created for those seeking a stronger option, boasting an 8% ABV. This makes Surge almost twice as potent as the original and puts it in the same class as some stronger craft beers.

  • The original White Claw provides a lighter, more sessionable drinking experience.
  • White Claw Surge offers a bolder buzz with a higher alcohol concentration.

Can Size and Volume

In addition to the difference in alcohol content, the packaging for each product also varies. Original White Claw is sold in a standard 12-ounce can, perfect for easy, portable enjoyment. White Claw Surge, designed for a more impactful experience, is available in a larger 16-ounce can. This larger can, combined with the higher ABV, means a single can of Surge delivers significantly more alcohol and calories than a single can of the original.

Calories and Nutritional Information

For many hard seltzer drinkers, low calories are a key selling point. The original White Claw is known for its 100-calorie count per 12-ounce can. White Claw Surge, due to its larger size and higher alcohol content, has a considerably higher calorie count. Early releases of Surge were reported to have around 220 calories per 16-ounce can. However, newer product versions may differ, so checking the label is always recommended. It is important to note that the extra calories primarily come from the increased alcohol, as the sugar content remains relatively low in both products.

Flavor Selection

While the original White Claw line offers a vast array of flavors, White Claw Surge was launched with a more limited, but distinct, set of options. Initial flavors for Surge included Blood Orange and Cranberry, designed to complement the more robust profile of the drink. The original White Claw flavor portfolio includes a much wider selection, with classics like Black Cherry, Mango, and Natural Lime, as well as several variety packs.

  • White Claw Original Flavors (Examples): Black Cherry, Mango, Natural Lime, Ruby Grapefruit, Raspberry, Peach, Tangerine
  • White Claw Surge Flavors (Examples): Blood Orange, Cranberry

Comparison Table: White Claw vs. White Claw Surge

Feature Original White Claw White Claw Surge
Alcohol Content (ABV) 5% 8%
Can Size 12 oz 16 oz
Calories (per can) Approx. 100 calories Approx. 220 calories (in 16 oz can)
Sugar (per can) 1 gram 1 gram (in early releases)
Target Consumer Casual, sessionable drinkers seeking a lighter beverage Consumers seeking a stronger, more impactful buzz
Flavor Variety Extensive selection, often sold in variety packs Limited but bold flavors, typically sold as singles

Choosing the Right White Claw for You

When deciding between the two, your choice should be based on your drinking preference and desired experience. If you are looking for a light, refreshing, low-calorie beverage that you can enjoy over a longer period, the original White Claw is the ideal choice. It offers a wide variety of flavors and is perfect for a casual afternoon or social gathering. For those who prefer a more potent drink with a stronger kick, White Claw Surge is the better option. Its higher alcohol content and larger can mean you'll achieve the desired effect more quickly, though with a higher calorie intake. It's important to be mindful of Surge's increased strength, as it can affect you differently than the original.

Ultimately, both products offer the signature White Claw blend of carbonated water, a gluten-free alcohol base derived from fermented malted grains, and natural fruit flavors. The decision boils down to a trade-off between strength and sessionability. For the classic hard seltzer experience, stick with the original. For a bigger, bolder wave of refreshment, reach for the Surge.

Conclusion

In summary, the key distinctions between the original White Claw and White Claw Surge are the ABV, can size, and calorie count. The original is a lighter, more sessionable 5% ABV drink in a 12 oz can with around 100 calories. Surge is a more potent, bolder 8% ABV option, packaged in a larger 16 oz can with a higher calorie load. The flavor selection also differs, though both products share a similar hard seltzer base. Your choice depends entirely on whether you prioritize a lighter, lower-impact beverage or a stronger, more robust drink. Understanding these differences allows consumers to make an informed decision based on their desired drinking experience.

Authoritative Source

To learn more about the complete lineup of White Claw products and nutritional information, you can visit their official website for details on all available flavors and specifications.

Frequently Asked Questions

The main difference in alcohol content is that the original White Claw has a 5% ABV, while White Claw Surge is more potent with an 8% ABV.

A standard 12 oz can of original White Claw contains about 100 calories. A larger 16 oz can of White Claw Surge contains a higher calorie count, with early versions listing around 220 calories.

Yes, they have different can sizes. The original White Claw is typically sold in 12 oz cans, while White Claw Surge comes in larger 16 oz cans.

Yes, their flavor offerings are different. The original White Claw line has a broad range of fruit flavors, whereas Surge was introduced with a more focused selection, such as Blood Orange and Cranberry.

Yes, White Claw Surge is significantly stronger. It has an 8% ABV compared to the original's 5% ABV, offering a more potent drinking experience.

The extra calories in White Claw Surge primarily come from the higher alcohol content, as alcohol contains more calories per gram than sugar. The sugar content is very similar to the original product.

For casual, sessionable drinking, the original White Claw is the better choice due to its lower alcohol content (5% ABV), smaller can size, and lower calorie count.

Yes, both beverages are made from a similar gluten-free alcohol base derived from fermented malted grains.

White Claw Surge was initially launched as single, larger cans, while the original White Claw is widely available in multi-flavor variety packs. However, variety packs for Surge may now also be available depending on the market.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.