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Which Pop Tart is the Best? A Definitive Flavor Ranking

5 min read

With Pop-Tarts sales topping nearly $1 billion in 2023, the question of which pop tart is the best is a fiercely debated one, stirring up strong opinions across generations. We dive into the most popular flavors to determine the ultimate champion of the toaster pastry world, considering factors like nostalgia, flavor complexity, and texture.

Quick Summary

A definitive ranking of the top Pop-Tart flavors, evaluating classic contenders like Strawberry and Brown Sugar Cinnamon along with modern innovations to find the superior toaster pastry.

Key Points

  • Brown Sugar Cinnamon is the consistent crowd favorite: Often praised for its balanced, comforting flavor profile.

  • Frosted Strawberry is the top-seller: Despite personal preferences, it remains the most purchased and iconic flavor.

  • Toasting enhances most flavors: Warming up Pop-Tarts melts the filling and improves the texture of the crust.

  • Indulgent flavors offer a dessert experience: S'mores and Chocolate Fudge provide a richer, more decadent treat than fruit options.

  • Unfrosted Pop-Tarts can have more calories: Surprisingly, the thicker crust on unfrosted tarts sometimes results in a higher calorie count than their frosted counterparts.

  • The best Pop-Tart is subjective: Personal preference, nostalgia, and how you prepare it all factor into which flavor is right for you.

In This Article

The Contenders: A Battle of Flavors

For decades, Pop-Tarts have been a staple of quick breakfasts and late-night snacking. With dozens of flavors released since their debut in 1964, the competition for the "best" is fierce. While the taste is subjective, analyzing the longevity, popularity, and flavor profile of different varieties provides a clearer picture. To get to the heart of the matter, we'll break down the top contenders by category.

The All-Time Classics

The original four flavors were Strawberry, Brown Sugar Cinnamon, Blueberry, and Apple-Currant. Over time, frosted versions would become the most popular, adding a layer of icing and sprinkles.

  • Frosted Brown Sugar Cinnamon: This flavor is a consistent fan-favorite and often cited as the top choice in taste tests. Its warm, spiced molasses and cinnamon filling offers a comforting, balanced sweetness that many appreciate. Eaten toasted, the flavor truly shines, mimicking a piece of perfectly spiced cinnamon toast.
  • Frosted Strawberry: A ubiquitous and iconic flavor, Frosted Strawberry remains the top-selling Pop-Tart nationwide. Its tangy-sweet, jammy filling and simple white frosting with sprinkles offer a nostalgic and reliable treat. Its widespread appeal makes it the standard by which all other fruit flavors are judged.
  • Frosted Blueberry: For many, the slightly more tart and less overtly sweet Blueberry option is the ideal fruit tart. The purple-blue filling and rainbow sprinkles make it visually distinct and a reliable choice for a fruit-filled morning treat.

The Indulgent Favorites

Beyond the classic fruit options, some flavors cater to those craving a richer, more decadent dessert experience.

  • S'mores: Introduced in the 1990s, the S'mores Pop-Tart has become an enduring fan favorite. It masterfully combines a graham cracker-like crust with alternating stripes of chocolate and marshmallow filling. Toasted, it evokes the experience of a warm campfire s'more, a testament to its inventive filling.
  • Frosted Chocolate Fudge: For the true chocoholic, this flavor delivers. With a chocolate crust, a rich fudge filling, and a chocolate drizzle on top, it provides an intense, brownie-like experience. It's a highly decadent option that stands apart from the fruitier varieties.
  • Cookies & Creme: This flavor successfully mimics the classic sandwich cookie it's inspired by. A creamy vanilla filling is encased in a chocolate crust, providing a satisfying blend of textures and tastes. It offers a more subtle chocolate experience than the Hot Fudge Sundae flavor, which is sometimes criticized for being too sweet.

Modern & Limited-Edition Flavors

Pop-Tarts continuously innovates with new flavors, some becoming standards while others are limited releases.

  • Snickerdoodle: This flavor caught testers by surprise with its rich, buttery vanilla-cinnamon filling and crunchy cinnamon-sugar topping. It's a compelling alternative for those who enjoy the Brown Sugar Cinnamon flavor but want a cookie-inspired twist.
  • Frosted Wild Berry: Notable for its vibrant blue and purple frosting squiggles, this flavor captures the essence of mixed berries, offering a layered taste of pear, apple, and strawberry. It's a nostalgic choice for many who grew up in the 90s.

The Ultimate Pop-Tart Comparison

To help decide which pop tart is the best, here is a comparison of the top flavors based on different aspects of the eating experience.

Flavor Best Eaten... Flavor Profile Nostalgia Factor Verdict
Frosted Brown Sugar Cinnamon Toasted Balanced, warm cinnamon spice, molasses undertones High (Original Flavor) The Unquestioned King
Frosted Strawberry Untoasted or Toasted Tangy fruit jam, sweet icing High (National Bestseller) The Timeless Classic
S'mores Toasted Chocolatey, gooey marshmallow, graham cracker crust High (90s Classic) The Campfire Treat
Frosted Blueberry Toasted Tart fruit filling, pleasant berry nuance High (Original Flavor) The Dependable Choice
Frosted Chocolate Fudge Toasted or Frozen Rich, decadent, brownie-like chocolate Medium The Chocolate Lover's Dream
Snickerdoodle Toasted Buttery cinnamon cookie, sweet crystal topping Low (Newer Flavor) The Gourmet Twist

Expert Opinions and Community Ranks

Taste tests from sources like The Kitchn and Allrecipes highlight a divide between flavor purists and those who prefer more novel options. Brown Sugar Cinnamon often tops expert lists for its balanced flavor, while Strawberry consistently ranks high due to its classic appeal and top-selling status. A Reddit community tier list also shows strong support for classics and more indulgent flavors. The debate shows that the “best” pop tart is ultimately subjective and depends on what you seek: comforting nostalgia, rich indulgence, or a reliable fruit taste. For further reading on the history and controversy, Smithsonian Magazine has an in-depth article on the contentious history of the Pop-Tart.

The Final Conclusion

Based on widespread acclaim and popular consensus, Frosted Brown Sugar Cinnamon often earns the crown for its perfect balance of flavor and nostalgic comfort. However, the title of "best" truly comes down to personal preference. For some, the classic, tangy fruit of Frosted Strawberry is unbeatable, while for others, the rich decadence of S'mores or Chocolate Fudge is the ultimate reward. Whether you're a purist, an indulger, or an adventurer, the quest for the best Pop-Tart is a delicious journey with no wrong answers—just delicious ones.

How to Choose Your Best Pop-Tart

For an optimal experience, consider how you like your Pop-Tarts prepared. Classics like Brown Sugar Cinnamon and Blueberry are enhanced when warm and toasted. Rich, chocolatey flavors can be enjoyable toasted or even frozen for a treat resembling a pop-tastic ice cream sandwich. Also, consider the flavor complexity you desire; some prefer a straightforward fruit jam, while others enjoy the layered taste of a S'mores or Wild Berry Pop-Tart. The best way to know is to grab a variety pack and conduct your own taste test.

Practical Tips for Enjoying Pop-Tarts

Toasting or Not Toasting?

  • Toasting: Best for most frosted flavors. The warmth melts the filling and softens the crust, creating a gooey and flaky center. Be careful, as the filling can get extremely hot.
  • Untoasted: A ready-to-eat option. The crust remains firm and the filling is at room temperature. Best for a quick snack on the go.
  • Freezing: An alternative method for flavors like Cookies & Creme or Chocolate Fudge, turning them into a fun, crunchy, and cool dessert.

The Importance of the Docker Holes

  • Purpose: The small holes on the surface of a Pop-Tart are called docker holes. They are crucial for allowing steam to escape while toasting. Without them, the pastry would become soggy.

Pairings with Pop-Tarts

  • Milk: A glass of cold milk is a classic pairing that helps balance the sweetness of any Pop-Tart flavor.
  • Coffee: For a morning treat, a warm Brown Sugar Cinnamon Pop-Tart pairs wonderfully with a cup of coffee.
  • Ice Cream: For a truly decadent dessert, place a warm Pop-Tart with a scoop of vanilla ice cream on top.

Final Thoughts

The journey to find the best Pop-Tart is as much about personal taste as it is about nostalgia. The ongoing debate and the sheer variety of flavors ensure that this toaster pastry remains a beloved and iconic snack. So, whether you toast it, freeze it, or eat it straight from the package, the perfect Pop-Tart experience awaits.

Frequently Asked Questions

While taste tests often favor Brown Sugar Cinnamon, Frosted Strawberry is the most popular flavor based on sales, holding the title of best-selling Pop-Tart nationwide.

Most people prefer frosted Pop-Tarts toasted, as the warmth enhances the flavor and makes the filling gooey. However, some enjoy them straight from the package for a quick, crunchy snack.

Yes, most frosted Pop-Tarts contain gelatin in the icing, which makes them unsuitable for vegans and many vegetarians. Some unfrosted varieties, like Unfrosted Brown Sugar Cinnamon, are gelatin-free.

When Pop-Tarts were first introduced in 1964, the four original flavors were Strawberry, Blueberry, Brown Sugar Cinnamon, and Apple-Currant.

The small perforations on Pop-Tarts, known as docker holes, are there to allow steam to escape during the toasting process. This prevents the pastry from getting soggy.

Yes, the 2024 Netflix movie Unfrosted, starring Jerry Seinfeld, is a comedy based on the historical race between Kellogg's and rival Post to develop a shelf-stable toaster pastry.

Not necessarily. Despite the lack of icing, some unfrosted varieties have a slightly thicker crust, which can result in a higher calorie count than their frosted counterparts.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.