Understanding the Nutritional Appeal of Built Bars
Built Bars have gained a following for their macro-friendly profile, offering a convenient way to increase protein intake while keeping calories and sugar relatively low. Many varieties typically range between 130–180 calories and provide 15–19 grams of protein, making them an attractive option for those tracking macros or seeking a filling, post-workout snack. However, their nutritional appeal doesn't tell the full story.
The Good: What Built Bars Do Well
- High Protein Content: The 15–19 grams of protein per bar, primarily from whey protein isolate and collagen, can aid in muscle repair and promote satiety. Protein is a key macronutrient for athletes and those on a weight management journey, as it helps you feel full for longer periods.
- Lower in Sugar: Most flavors contain 4 grams or less of added sugar, relying instead on artificial sweeteners like erythritol and stevia. This is a significant improvement over many conventional protein bars and candy bars that are loaded with sugar.
- Gluten-Free and Keto-Friendly: For individuals with gluten sensitivities or those on a ketogenic diet, Built Bars offer a compliant snack option. Their low net carb count and lack of gluten-containing ingredients make them accessible to more people.
- Added Collagen: The inclusion of collagen protein, an animal-derived protein, is touted to support skin, bone, and joint health. This can be a bonus for some consumers, though its sourcing may not be ideal for everyone.
The Potential Downsides: What to Consider
Despite their appealing macros, Built Bars have several characteristics that may concern health-conscious consumers. These factors are crucial when asking if Built Bars are really healthy.
The Processing Factor
Built Bars are not a whole food product; they are highly processed, factory-made snacks. For individuals prioritizing a 'clean eating' diet, this is a major drawback. Real food alternatives would provide additional micronutrients and be less refined.
The Sweeteners
While the low sugar content is a pro, the use of sugar alcohols like erythritol can cause digestive issues such as bloating, gas, and stomach cramps for some individuals. Some research has also raised concerns about the potential link between high-dose erythritol consumption and cardiovascular risks. The bars also contain maltodextrin, a processed carbohydrate with a high glycemic index that can cause blood sugar spikes, especially in large amounts.
The Ingredients List
An examination of the ingredients reveals several processed components beyond the main protein source. These can include:
- Glycerin
- Soy lecithin
- Maltodextrin
- Erythritol
- Natural and artificial flavors
Controversies and Allergen Risks
In 2022, Built Brands had to recall some of its products due to potential E. coli contamination, highlighting quality control issues. Additionally, due to the use of whey protein isolate and gelatin, Built Bars are not vegan and contain common allergens like dairy and soy.
Built Bars vs. Other Protein Bar Options
To put Built Bars' health claims in perspective, it's helpful to compare them to other popular protein bar types.
| Feature | Built Bars | Whole-Food Bars (e.g., RXBAR) | Candy Bar (e.g., Snickers) |
|---|---|---|---|
| Processing Level | Highly processed | Minimal processing | Highly processed |
| Main Protein Source | Whey protein isolate, collagen | Whole foods (egg whites, nuts) | None (small amounts from peanuts) |
| Main Sweetener | Erythritol, stevia, maltodextrin | Dates | High Fructose Corn Syrup, sugar |
| Added Sugar Content | Low (around 4g) | None (uses dates) | Very High (27g+ for Snickers) |
| Digestive Impact | Can cause bloating from sugar alcohols | Typically well-tolerated due to natural ingredients | Can cause blood sugar spike/crash |
| Allergen Info | Contains dairy, soy; not vegan | Can contain nuts, eggs; may be dairy-free | Varies widely |
The Final Verdict: Is 'Healthy' the Right Word?
In conclusion, Built Bars are best viewed as a better-for-you processed treat rather than a truly healthy whole-food snack. They offer a high-protein, low-sugar alternative to a candy bar, which can be useful for fitness enthusiasts seeking a convenient, macro-focused snack. For occasional consumption, they can certainly fit into a balanced diet. However, they are not a substitute for whole-food protein sources like eggs, lean meats, or legumes. The highly processed ingredients, sugar alcohols, and potential additives mean they fall short of being considered 'clean eating'.
Ultimately, whether Built Bars are right for you depends on your personal health goals, dietary preferences, and sensitivity to artificial sweeteners. For those who prioritize whole, unprocessed foods and maximum micronutrient intake, making your own protein snacks or opting for bars with fewer, more natural ingredients is a more optimal choice.
For more information on balancing processed foods in your diet, consult this helpful guide on the topic: Eat This Not That.
