Initially recognized for its vodka-based hard seltzers, High Noon has broadened its product line. These original seltzers gained popularity for their use of real vodka and fruit juice. The brand launched High Noon Tequila Seltzer in March 2023.
High Noon Tequila vs. High Noon Vodka: Key Differences
The fundamental difference lies in the base spirit. Original High Noon hard seltzers contain vodka and real fruit juice. High Noon Tequila Seltzer is made with blanco tequila from Jalisco, Mexico, plus real fruit juice. The addition of tequila aimed to tap into the growing market for tequila and ready-to-drink cocktails.
How to Identify Tequila-Based High Noons
To ensure you're choosing the correct product, review the label. High Noon distinguishes its products through clear labeling. Tequila seltzers are explicitly marked with the words 'Tequila Seltzer' on the packaging. The variety packs also clearly specify the contents.
High Noon Product Lines:
- High Noon Vodka Seltzer: The first line of products. Available in a range of flavors, including Pineapple, Watermelon, and Grapefruit.
- High Noon Tequila Seltzer: The newer line using real blanco tequila. Flavors include Lime, Strawberry, Passionfruit, and Grapefruit.
- High Noon Vodka Iced Tea: A non-carbonated option made with vodka and iced tea, introduced in 2024.
- High Noon Vodka Lemonade: A vodka-based hard lemonade launched in 2025.
Ingredients in High Noon Tequila Seltzer
Each can of High Noon Tequila Seltzer contains:
- Real Blanco Tequila: The use of real tequila gives the drink its authentic flavor.
- Real Fruit Juice: Fruit juice provides flavors like lime, strawberry, grapefruit, and passionfruit, contributing to a fresh taste.
- Sparkling Water: This adds effervescence.
- Natural Flavors: These enhance the real fruit juice flavors.
- 100 Calories & No Added Sugar: The tequila seltzer is a lower-calorie option without added sugar.
- Gluten-Free: All High Noon products are gluten-free.
Comparison Table: High Noon Tequila vs. High Noon Vodka
| Feature | High Noon Tequila Seltzer | High Noon Vodka Seltzer |
|---|---|---|
| Base Spirit | Real Blanco Tequila | Real Vodka (5x distilled from corn) |
| Flavors | Lime, Strawberry, Passionfruit, Grapefruit (in variety packs) | Pineapple, Watermelon, Black Cherry, Grapefruit, and many more |
| Calories | 100 per 12 oz can | 100 per 12 oz can |
| Added Sugar | No added sugar | No added sugar |
| Gluten-Free | Yes | Yes |
| Launch Date | March 2023 | 2019 |
Expansion Rationale
The introduction of a tequila-based seltzer was a reaction to consumer preferences. The markets for both tequila and ready-to-drink cocktails have been expanding. High Noon's decision to offer a spirit-based alternative positioned the brand as a premium option. High Noon recognized that vodka and tequila consumers often represent different segments of the market. This expansion let the brand reach a new audience interested in tequila-based canned cocktails.
Conclusion: Making the Right High Noon Choice
Whether High Noons contain real tequila has a specific answer: some do, and some don't. The original products use vodka, while the Tequila Seltzer line, introduced in 2023, uses real blanco tequila. Consumers can identify the difference by checking the label. High Noon provides options, whether you like vodka or the flavor of real tequila.
Frequently Asked Questions (FAQs)
Are all High Noons made with tequila?
No. The original line is vodka-based. The tequila seltzers are clearly labeled.
How can I tell if a High Noon is vodka or tequila-based?
Check the packaging. 'Tequila Seltzer' indicates the tequila-based version. If the label doesn't specify, it's from the original vodka line.
Are tequila High Noons also gluten-free?
Yes, all High Noon products are gluten-free, including the Tequila Seltzers.
Do the tequila High Noons have added sugar?
No, they have no added sugar and contain 100 calories per can.
Where does High Noon source its tequila?
The tequila comes from Jalisco, Mexico.
Is the real fruit juice claim true for the tequila seltzers?
Yes, High Noon Tequila Seltzers use real fruit juice.
Did High Noon make any other new products besides tequila?
Yes, High Noon has also introduced vodka-based hard iced tea and hard lemonade.
