What Does 'Kettle-Cooked' Mean?
While some might assume a kettle-cooked chip is baked, the term refers to a specific frying technique. Unlike mass-produced chips that are fried on a continuous conveyor belt, kettle-cooked chips are fried in smaller, individual batches in a large kettle or pot. The potato or sweet potato slices are added to the hot oil and stirred, a process that takes longer and results in a more uneven, rustic-looking chip with a harder, crunchier bite. Uglies embraces this unique appearance, even highlighting their use of imperfect, or 'ugly,' sweet potatoes to create their distinct products.
The Kettle-Cooked Process for Uglies Sweet Potato Chips
The creation of Uglies sweet potato chips follows a specific, careful process to ensure both quality and their mission to reduce food waste.
- Sourcing the Potatoes: The process begins with sourcing upcycled sweet potatoes—those with cosmetic imperfections like irregular sizes, shapes, or blemishes. This is a core part of the brand's mission to reduce food waste.
- Washing and Slicing: The sweet potatoes are thoroughly washed, and then thinly sliced. The slicing is often done by machine for consistency, but the rustic nature of the potatoes means each slice is unique.
- Kettle-Cooking: The sweet potato slices are added in small batches to kettles filled with heated vegetable oils, typically safflower and/or sunflower oil. The small-batch approach allows for more controlled frying, which leads to the dense, crunchy texture the chips are known for.
- Seasoning: Once cooked to a golden-brown and crispy texture, the chips are removed from the oil and seasoned, typically with simple sea salt, to enhance the natural sweetness of the sweet potatoes.
- Packaging: The finished chips are packaged and ready to be sold, with a portion of the profits donated to fight childhood hunger.
Fried vs. Baked: A Comparison Table
| Feature | Uglies Kettle-Cooked (Fried) Chips | Baked Sweet Potato Chips |
|---|---|---|
| Cooking Method | Submerged in heated oil in small batches. | Cooked in an oven with hot, dry air. |
| Texture | Denser, harder, and crunchier bite; more rustic and uneven. | Lighter, more uniform, and less dense crisp. |
| Fat Content | Generally higher due to oil absorption during frying. | Significantly lower, as minimal oil is used. |
| Flavor Profile | Richer, more savory flavor profile due to the frying process. | Lighter, with a more prominent natural potato or sweet potato flavor. |
| Appearance | Often have a more rustic, uneven, and slightly darker appearance. | More uniform in color, typically a lighter golden-brown. |
The 'Upcycled' Advantage
Uglies' use of cosmetically imperfect potatoes is not just a marketing tactic; it's a key part of the brand's environmental and social mission. As noted on their website, a significant portion of produce in the U.S. is discarded for aesthetic reasons, contributing to food waste. By transforming these perfectly good but 'ugly' potatoes into delicious chips, Uglies helps mitigate this problem. This commitment to sustainability, combined with their charitable donations, adds an ethical component to their snack. The chips taste great, and they represent a conscious choice for consumers looking to support brands that prioritize sustainability.
Conclusion
In summary, Uglies sweet potato chips are not baked. They are kettle-cooked, which is a distinctive frying method that delivers a uniquely crunchy texture and rustic appearance. The next time you enjoy a bag, you'll know that you're not only savoring a delicious snack but also supporting a company that actively works to reduce food waste and help others. The kettle-cooked approach is the key to their signature crunch, making them a popular and responsible choice for snackers everywhere.
What are Uglies sweet potato chips made of?
Uglies sweet potato chips are made from sweet potatoes (both upcycled and non-upcycled), vegetable oil (canola, safflower, and/or sunflower oil), and sea salt. These simple, high-quality ingredients are a hallmark of the brand.
Is kettle-cooked healthier than baked?
Kettle-cooked chips are generally not healthier than baked chips, as they contain more fat and calories due to the frying process. Baked chips use less oil, resulting in a lower fat content. However, the 'healthier' option can depend on individual dietary needs and priorities.
Do Uglies chips have a lot of sugar?
Uglies sweet potato chips contain some naturally occurring sugar from the sweet potatoes themselves, with a single serving containing around 5-7 grams. This is typically less than many sweetened snacks but is something to be mindful of, especially for those monitoring sugar intake.
Why are Uglies chips called 'Uglies'?
The name 'Uglies' comes from the brand's practice of using 'ugly,' cosmetically imperfect potatoes that would otherwise be discarded due to their appearance. The name reflects their mission to reduce food waste and embrace the uniqueness of these imperfect vegetables.
Do Uglies sweet potato chips use only upcycled potatoes?
While Uglies is known for its use of upcycled potatoes, their ingredient list confirms they use both upcycled and non-upcycled sweet potatoes. This ensures a consistent supply while still benefiting from their waste-reducing mission.
Are Uglies sweet potato chips gluten-free?
Yes, Uglies sweet potato chips are gluten-free and vegan-friendly. The simple, core ingredients do not contain any gluten, making them a suitable snack for those with dietary restrictions.
Can you make baked sweet potato chips at home?
Yes, you can make delicious baked sweet potato chips at home by thinly slicing sweet potatoes, tossing them in a bit of olive oil, and baking them in a preheated oven until crispy. This offers a great, low-fat alternative to fried chips.
