Category: Beverage trends

According to CNBC, Athletic Brewing led the U.S. non-alcoholic beer market in 2024 with a significant market share. This remarkable achievement confirms just how popular Athletic beer is, reflecting a powerful consumer shift towards moderation and high-quality, flavorful non-alcoholic options.

The global non-alcoholic beer market was valued at $20.08 billion in 2023 and is projected to grow to nearly $32 billion by 2028, showcasing explosive market expansion. This remarkable growth clearly demonstrates why non-alcoholic beers are becoming popular and are now a significant beverage category, not just a passing fad.

According to a new Gallup poll conducted in July 2025, only 54% of American adults reported consuming alcohol, a historic low influenced by rising health consciousness. This statistic signals a significant shift in beverage trends, moving away from traditional alcohol consumption and toward more diversified and health-conscious options.

Ube, the purple yam that gives desserts their vibrant color, is a naturally nutritious root vegetable, rich in antioxidants and fiber. But **is ube drink healthy** when it's prepared as a trendy latte or sweetened smoothie? The health benefits of the raw yam are often eclipsed by the ingredients added in many popular drink recipes.

With more than 3.8 million tons consumed annually, tea is the most consumed beverage that isn't water. This global staple's immense popularity is driven by its diverse cultural roles, health benefits, and accessibility across continents.

Water is the most essential and consumed beverage globally, accounting for over 50% of all liquid intake. But beyond this universal necessity, a diverse list of other popular liquids fill our cups, reflecting distinct cultures and evolving health trends. This article explores what are the top 10 consumed beverages worldwide.

According to industry analysis, the non-alcoholic beverage market continues to grow, with innovations focused on recreating the full sensory experience of traditional cocktails. One key innovation is the concept of afterglow in drinks, which has multiple interpretations, from a proprietary warming sensation to stunning visual effects.

Historically, herbal liqueurs were revered by monks and apothecaries as medicinal elixirs long before they became popular spirits. Today, many people are rediscovering what are the benefits of herbal liqueurs, appreciating them not just for their complex flavors but also for their traditional wellness applications.

The global energy drinks market was valued at $83.56 billion in 2025 and is projected to reach $115.85 billion by 2030, which definitively answers the question, 'are energy drinks getting more popular?'. This rapid expansion is reshaping the beverage industry and indicates a significant shift in consumer behavior and preference.

In early 2025, Dutch Bros, the popular drive-thru coffee chain, launched a new regional drink, confirming its foray into the popular 'dirty soda' trend. The Dr. Dutch soda is a special dirty soda variant, exclusively tested in Utah and Tennessee, known for its distinctive flavor inspired by a well-known competitor's cola.