Dutch Bros' Entry into the Dirty Soda Craze
For years, the concept of a "dirty soda"—a sweet mixed drink combining a soda base with flavored syrups and cream—was a local Utah phenomenon before exploding onto the national stage via social media. In a move to capitalize on this trend, Dutch Bros, an iconic coffee shop chain, introduced its own take on the classic concept with the Dr. Dutch soda in early 2025. Rather than a nationwide rollout, the company chose a strategic regional launch, making it an exclusive menu item for a limited time in select locations. This created a significant buzz among loyal Dutch Bros fans and dirty soda enthusiasts alike. The name, a playful nod to a certain competitor, immediately tipped off customers to the drink's intended flavor profile.
The Dr. Dutch Soda: Flavor Profile and Combinations
The Dr. Dutch soda is fundamentally Dutch Bros' proprietary version of a Dr. Pepper-style drink. According to reports from the launch, Dutch Bros employees revealed that the base soda was specifically formulated to replicate the classic cherry-almond flavor of Dr. Pepper, but with the chain's unique touch. The genius of Dutch Bros' menu, however, lies in its customizability, and the Dr. Dutch is no exception. Customers can order it in several predefined "dirty soda" combinations or create their own.
Here were the primary test market offerings:
- The OG Dr. Dutch: This classic version included Dr. Dutch soda, a splash of coconut syrup, a squeeze of lime, and a drizzle of sweet cream. This combination aimed to mimic the most popular version of the dirty soda found in Utah shops.
- Just Peachy: A sweeter, more vanilla-forward variation, this combined the Dr. Dutch base with peach and vanilla flavors, creating a fruity and creamy blend that was a popular alternative to the original.
- Snake Venom: For those seeking a different fruity twist, the Snake Venom combined Dr. Dutch with coconut and strawberry syrups, offering a brighter, berry-infused soda experience.
Dr. Dutch vs. Dr. Pepper: A Taste Comparison
While the Dr. Dutch is designed to evoke a similar flavor, its presentation and subtle notes create a unique experience. Here is a breakdown of the key differences:
| Feature | Dr. Dutch Soda (Dutch Bros) | Dr. Pepper |
|---|---|---|
| Flavor Profile | A unique, proprietary recipe developed by Dutch Bros to mimic the taste of Dr. Pepper, often incorporating vanilla and coconut notes. Reviewers described it as smoother and less fizzy. | Classic American soft drink with 23 distinct cherry, almond, and spice-like flavors. Consistency is uniform and unchanging across markets. |
| Customization | Built for customization, allowing for a variety of added syrups (coconut, peach, vanilla), creams, and toppings like soft top, whipped cream, and boba. | Standard, pre-packaged soda. Customization requires adding external ingredients after purchase. |
| Availability | Primarily limited to specific regional test markets, such as Utah and Tennessee. Not a guaranteed, permanent menu item. | Widespread, standard availability across national and international markets. Found in most stores and restaurants. |
| Pricing | Varies by size and location, as it's a specialty menu item from a coffee shop chain. | Standard grocery or convenience store pricing for a soft drink. |
Customizing Your Dr. Dutch Experience
One of the biggest draws of ordering a Dr. Dutch from Dutch Bros is the ability to tailor it to your exact preferences. The base soda served during the test run was available in 16oz (small), 24oz (medium), and 32oz (large) sizes. Beyond the standard flavor combinations, adventurous customers could experiment with various mix-ins. For an extra creamy texture, the Dutch Bros signature soft top or whipped cream can be added, and for an extra fruity burst, add some of their vibrant strawberry boba. The friendly Dutch Bros baristas are known for their willingness to help customize drinks, so don't be afraid to experiment to find your perfect flavor combination.
Conclusion
The Dr. Dutch soda was a successful and highly anticipated test product from Dutch Bros, cementing its place within the broader "dirty soda" trend. While it served as a delicious, customized take on a classic cola flavor, its status as a regional, limited-time offering means its availability is not guaranteed in all locations. Fans of the drink should check with their local Dutch Bros shop for availability or try ordering a custom "dirty soda" with a vanilla-cherry flavor base to get a similar experience. For up-to-date menu information, you can always check the official Dutch Bros website.
What was the Dr. Dutch soda?
The Dr. Dutch soda was a limited-edition "dirty soda" offered by Dutch Bros, featuring a proprietary cola base with a flavor profile similar to Dr. Pepper. It was introduced regionally in Utah and Tennessee in early 2025 as a test menu item.
How was Dr. Dutch soda different from Dr. Pepper?
While similar in flavor, Dr. Dutch was unique because it was a customizable dirty soda with the option to add flavored syrups like coconut and creams, offering a smoother, less fizzy experience compared to standard bottled Dr. Pepper.
Is Dr. Dutch soda still available?
As a regional test item, its availability is not guaranteed. Customers should check with their local Dutch Bros locations to see if the flavor is still on offer or if it has been rotated out.
Where was Dr. Dutch soda initially sold?
The soda was initially sold as a test market exclusive in Dutch Bros locations across Utah and Tennessee.
What flavors did the original Dr. Dutch combinations feature?
The original combinations included the OG Dr. Dutch (with coconut, lime, and sweet cream), Just Peachy (with peach and vanilla), and Snake Venom (with coconut and strawberry).
What is a "dirty soda"?
A "dirty soda" is a mixed drink that consists of a soda base mixed with various flavored syrups, and typically, a creamy element like sweet cream or half-and-half.
Did Dutch Bros offer a sugar-free version of Dr. Dutch?
When initially launched, Dutch Bros did not offer a diet option for the Dr. Dutch soda base itself. However, many of the syrups used for customization are available in sugar-free versions.
