Category: Product launch

According to a report from August 2024, Amul is actively expanding its high-protein portfolio to address India's significant protein deficiency, with a focus on affordable and accessible options. This move confirms that Amul is indeed launching whey protein as part of a broader strategy.

In early 2025, Baileys, the maker of the world's most popular Irish cream liqueur, expanded its portfolio with the launch of two new non-dairy oat milk based liqueurs. This launch marks a significant step for the brand in embracing the growing demand for plant-based alternatives, offering a creamy, indulgent experience to a wider audience, including those who are vegan or lactose-intolerant.

In May 2024, Walmart launched its largest private-label food brand in two decades, known as Bettergoods. This new collection, while not exclusively vegan, features a significant and growing plant-based pillar designed to meet the demands of health-conscious and budget-minded shoppers looking for quality, affordable food options.