Introducing the Next Generation of Baileys
For decades, Baileys has been synonymous with creamy, indulgent treats. However, with the rise of plant-based diets and dairy-free lifestyles, many consumers have been left out. That changed in early 2025 when the Diageo-owned brand launched two exciting new products: Baileys Non-Dairy Liqueur Made with Oat Milk in Coffee Toffee and Cookies & Creamy flavors. These new additions offer the luxurious taste and texture of classic Baileys without the dairy, powered by a rich oat milk base blended with smooth Irish whiskey.
Flavor Profiles: Coffee Toffee and Cookies & Creamy
Baileys Coffee Toffee Non-Dairy Liqueur
This flavor is a decadent combination designed for coffee lovers. It features a harmonious blend of oat milk with rich coffee and caramel toffee notes. On the nose, expect aromatic roasted coffee and sweet toffee. The palate delivers a smooth, creamy experience where bold coffee flavors are complemented by the velvety sweetness of oat milk and caramel. Its finish is described as sweet and lingering, making it an ideal companion for hot coffee, iced lattes, or dessert cocktails.
Baileys Cookies & Creamy Non-Dairy Liqueur
For those who love a nostalgic, dessert-inspired treat, the Cookies & Creamy flavor is a perfect fit. It's a blend of oat milk with notes of vanilla and chocolatey cookies, delivering a flavor reminiscent of the classic cookies and cream dessert. The aroma is rich with cocoa, vanilla, and oat milk. The palate is smooth and creamy, featuring distinct chocolate cookie flavors balanced with vanilla and oat milk. This flavor is excellent for mixing into a cocktail, pouring over ice, or adding a rich twist to dessert recipes.
The Rise of Oat Milk: A Modern Twist
Baileys' move to embrace oat milk is a strategic response to evolving consumer trends. Oat milk has surged in popularity due to its creamy texture and neutral flavor profile, making it a favorite for many, including non-vegans. This isn't Baileys' first venture into the plant-based market; it previously offered Baileys Almande, a vegan liqueur made with almond milk, which was discontinued in 2021. The transition to oat milk reflects a growing market for premium, plant-based alternatives and capitalizes on oat milk's creamy consistency which is often preferred for recreating dairy-rich products.
How to Enjoy the New Oat Milk Baileys
- In Coffee: Add a splash of either flavor to your morning or evening coffee for a decadent, dairy-free twist. The Coffee Toffee is a natural fit, while Cookies & Creamy adds a dessert-like element.
- Cocktails: Create sophisticated, vegan cocktails. The brand's website even offers recipes for creations like a Brown Sugar Shaken Oat Milk Latte using the Coffee Toffee flavor.
- Over Ice: For a simple yet luxurious treat, pour either liqueur over ice and enjoy it on its own. The rich, creamy texture is satisfyingly smooth.
- Desserts: Incorporate the liqueurs into your favorite desserts. They can be drizzled over vegan ice cream, used in milkshakes, or added to baking recipes for extra flavor.
Comparison: Oat Milk Liqueurs vs. Original Baileys
| Feature | Baileys Oat Milk Liqueurs | Baileys Original Irish Cream | Baileys Almande (Discontinued) |
|---|---|---|---|
| Base | Oat Milk | Dairy Cream | Almond Milk |
| Vegan | Yes | No | Yes |
| Flavor Profile | Coffee Toffee & Cookies & Creamy | Chocolate, Vanilla, Cream, Whiskey | Almond, Vanilla |
| Texture | Smooth and creamy, derived from oat milk | Rich, thick, and classic creamy texture from dairy | Lighter texture due to the almond base |
| Alcohol by Volume (ABV) | 17% | 17% | 13% |
| Current Status | Permanent addition to the lineup | Core product in the lineup | Discontinued in 2021 |
The Growing Dairy-Free Market
The launch of Baileys' oat milk liqueurs comes amid a significant shift in consumer preferences towards plant-based options. Data cited by Food Dive suggests that plant-based alternatives are becoming a staple, with high household penetration. This is driven not just by vegans but also by a broader audience of flexitarians and those with dairy sensitivities seeking a variety of alternatives. The oat milk innovation allows Baileys to capture this market without sacrificing the premium, indulgent image it has cultivated since its founding in 1974. This permanent addition to the brand's offerings solidifies its commitment to catering to modern tastes and expanding its reach.
Conclusion
With the introduction of its Coffee Toffee and Cookies & Creamy non-dairy oat milk based liqueurs, Baileys has successfully reimagined its iconic indulgence for the modern consumer. The new flavors deliver the same signature creamy texture and Irish whiskey warmth that fans love, but with a popular plant-based twist. This strategic move not only expands the brand's permanent lineup but also addresses the booming demand for delicious dairy-free options. For those who are vegan, lactose intolerant, or simply curious about a new flavor experience, these two new Baileys liqueurs offer a perfect excuse to treat yourself.
What are the two new non dairy oat milk based liqueurs Baileys launches?
The two new non-dairy oat milk based liqueurs Baileys has launched are Coffee Toffee and Cookies & Creamy. These permanent additions offer a plant-based alternative to the brand's classic Irish cream.
