Did Mountain Dew Discontinue Rise? The Full Story Behind the Energy Drink's Demise

November 23, 2025 •

2 min read

According to the official Rockstar Energy Drink website, the Mountain Dew Energy line, which was formerly known as Rise, was fully discontinued in January 2024. The energy drink's demise was the final chapter in a tumultuous story that included a prominent trademark lawsuit and eventual replacement by other PepsiCo energy products.

Quick Summary

This article details the history of Mountain Dew Rise, its legal battles, rebranding to Mountain Dew Energy, and ultimate discontinuation. It clarifies the timeline of events and explains what replaced it.

Key Points

Rise is Discontinued: The energy drink line was fully discontinued in January 2024.
Trademark Lawsuit Forced Rebrand: The 'Rise' name was changed in 2021 due to a lawsuit.
Rebrand Didn't Save It: The rebranded line failed to gain traction.
Phased Discontinuation: The process was gradual, starting in late 2021.
Alternatives Exist: Other PepsiCo energy products are available.
Legal Troubles and Competition: Lawsuits and market competition contributed to the failure.

Mountain Dew Rise's Brief History and Rebranding

Mountain Dew Rise was introduced in January 2021 as PepsiCo's morning-focused energy drink, featuring fruity flavors like Pomegranate Blue Burst and Tropical Sunrise. Marketed as an energy source with vitamins and caffeine, it aimed to compete with brands like Monster and Red Bull.

However, the 'Rise' name faced legal challenges in June 2021 when RISE Brewing Co., a coffee company, filed a trademark infringement lawsuit. A federal court granted an injunction against PepsiCo, leading to a mandatory rebrand.

The Shift to Mountain Dew Energy

In November 2021, PepsiCo rebranded the line as "Mountain Dew Energy". Despite the name change and formula adjustments, the product struggled to gain market share against competitors, including Mountain Dew's own Kickstart line and PepsiCo's Rockstar energy drinks.

The Phases of Discontinuation

The discontinuation of Mountain Dew Energy occurred in phases:

Mid-2021: Berry Blitz flavor was discontinued.
Late 2022: Several flavors, including Tropical Sunrise, were permanently discontinued.
January 2024: The entire remaining Mountain Dew Energy line was officially discontinued.

Why Mountain Dew Rise Was Discontinued

Several factors contributed to the product's end:

Trademark Lawsuit: The legal battle caused disruption and required a costly rebrand, impacting early momentum.
Sales Performance: The product did not sell well.
Portfolio Consolidation: PepsiCo consolidated its offerings.

Comparison: Rise/Energy vs. Kickstart

For details on the differences between Mountain Dew Rise/Energy and Kickstart, including caffeine and sugar content, please refer to {Link: mountaindew.fandom.com https://mountaindew.fandom.com/wiki/Mountain_Dew_Energy}.

Conclusion: The End of an Era

Mountain Dew discontinued the Rise/Energy line, concluding its run in January 2024. Factors like legal challenges and market performance contributed to this decision. Alternatives within PepsiCo's portfolio are available. More details can be found on {Link: Rockstar Energy Drink https://www.rockstarenergy.com/farewell-mde}.

Frequently Asked Questions

Yes, Mountain Dew Rise was discontinued. After being rebranded as Mountain Dew Energy, the entire line was removed from the market in January 2024.

The name change was a result of a trademark lawsuit filed by RISE Brewing Co..

Factors included the trademark lawsuit, disappointing sales, and market confusion.

Yes, Mountain Dew Energy was the rebranded name for Mountain Dew Rise following the 2021 trademark lawsuit. The product line is now discontinued.

For a comparison of these products, including caffeine and sugar content, please see {Link: mountaindew.fandom.com https://mountaindew.fandom.com/wiki/Mountain_Dew_Energy}.

There are no indications that the Mountain Dew Rise/Energy line will return.

Alternatives include Mountain Dew Kickstart or Rockstar Energy drinks.