Do Aroma Joe's Rushes Have Caffeine?

November 12, 2025 •

3 min read

According to a March 2025 announcement by Aroma Joe's, the company introduced a Zero Caffeine RUSH® to meet consumer demand. This means that while the original Aroma Joe's Rushes contain caffeine, customers now have the choice of selecting a caffeine-free version. This gives consumers more flexibility when choosing their energy drink, catering to different dietary needs and preferences.

Quick Summary

Aroma Joe's Rushes are available in both caffeinated and caffeine-free versions, allowing customers to choose their preferred energy boost. The traditional RUSH energy drink includes caffeine, but the Zero Caffeine RUSH® option was specifically created for those who want the flavor without the stimulant. The original RUSH ingredients feature caffeine along with B vitamins and taurine.

Key Points

Dual Options: Aroma Joe's offers both a standard caffeinated RUSH and a Zero Caffeine RUSH® option to cater to different needs.
Caffeine Content: The original RUSH contains caffeine, taurine, and B vitamins for an energy boost, while the Zero Caffeine version omits the stimulant.
Customer Driven: The Zero Caffeine RUSH® was developed and launched in response to direct customer feedback and demand.
Flavor Customization: Both RUSH versions can be customized with Aroma Joe's extensive list of flavor infusions, including sugar-free syrups.
Consider Your Needs: Your choice depends on your personal energy requirements, time of day, and caffeine sensitivity.
Available Forms: RUSH is available in different formats, including cans and customizable iced or frozen versions.

Understanding Aroma Joe's RUSH

Aroma Joe's RUSH is a proprietary energy drink and a signature offering from the popular handcrafted beverage franchise. It is known for its wide variety of flavor infusions, allowing for extensive customization. Customers can enjoy the RUSH over ice, frozen, or in a convenient 12oz can. The addition of the Zero Caffeine RUSH® in early 2025 was a significant move to expand their customer base and accommodate different needs. This development shows Aroma Joe's commitment to responding to consumer feedback.

The Original Caffeinated RUSH

The original Aroma Joe's RUSH energy drink is designed to provide a quick energy boost. Its key ingredients include caffeine, taurine, and B vitamins, common components found in many commercial energy drinks. This blend is intended to provide mental and physical stimulation, helping to increase alertness and combat fatigue. A 24 oz serving of the original AJ's RUSH contains calories and carbohydrates, with the exact nutritional information available on the Aroma Joe's website through their nutrition calculator.

The Zero Caffeine RUSH®

For those who are sensitive to caffeine or simply prefer to avoid it, the Zero Caffeine RUSH® is the perfect alternative. This version provides the same delicious flavor profile and customization options as the original, but without the stimulant. It was launched in response to direct customer requests, highlighting the company's focus on customer satisfaction. This option is particularly beneficial for individuals who enjoy the taste of energy drinks but do not want the associated jitters or disrupted sleep patterns. The Zero Caffeine RUSH® can also be mixed with zero-sugar flavors for those watching their sugar intake.

How to Choose Your RUSH

Choosing between the caffeinated and zero-caffeine RUSH depends on your personal needs and preferences. If you're looking for a genuine energy boost to get through a long day or a late night, the standard RUSH is the right choice. If you want a flavorful and refreshing drink without the stimulant effect, the Zero Caffeine RUSH® is ideal. Many customers also enjoy the uncaffeinated version as a mid-afternoon treat to avoid interfering with their sleep.

Considerations for your RUSH choice:

Energy Needs: Do you need a genuine stimulant, or just a delicious beverage?
Time of Day: Caffeinated drinks are best consumed earlier in the day to avoid sleep disruption.
Health Sensitivity: If you have caffeine sensitivity or a heart condition, the zero-caffeine option is safer.
Flavor Focus: Both versions offer the full range of flavor customizations, so taste isn't a limiting factor.

Aroma Joe's Flavor Customizations

Beyond the caffeine question, Aroma Joe's prides itself on its vast selection of flavor infusions, allowing for an incredible level of customization. Customers can mix and match various fruit, candy, and coffee-inspired syrups to create their perfect RUSH. These can be added to both the caffeinated and Zero Caffeine RUSH®.

Some popular flavor categories include:

Fruit Flavors: Banana, Blackberry, Blue Raspberry, Cherry, Green Apple, Lemon, Peach, Pineapple, Pomegranate, Strawberry, and Watermelon.
Signature Mixes: Combinations like 'Barbie' (strawberry, watermelon, raspberry) or 'Cotton Candy' (blue raspberry, strawberry, vanilla) offer curated options.
Sugar-Free Options: A variety of sugar-free flavors are also available for both versions of the RUSH.

Comparison Table: Caffeinated vs. Zero Caffeine RUSH


Feature	Caffeinated RUSH	Zero Caffeine RUSH®
Caffeine	Yes	No
Energy Boost	Provides stimulant effect	No stimulant effect
Available Sizes	12 oz (can), 24 oz, 32 oz	24 oz, 32 oz
Flavor Customization	Limitless options	Limitless options
Customer Demand	Traditional energy drink	New option requested by customers
Usage	Ideal for morning/daytime energy	Perfect for afternoon or evening enjoyment
Ingredients	Carbonated water, sugar, taurine, caffeine, B vitamins	Carbonated water, sugar, taurine, B vitamins (no caffeine)

Conclusion

In conclusion, the question, "Do Aroma Joe's Rushes have caffeine?" has evolved. While the classic Aroma Joe's RUSH is a caffeinated energy drink, the introduction of the Zero Caffeine RUSH® in 2025 provides a delicious, stimulant-free alternative. This gives consumers complete control over their beverage choice, whether they need an energy boost or simply desire a flavorful refreshment. The extensive flavor customization options apply to both versions, ensuring that everyone can find a RUSH that fits their taste and lifestyle.

For more detailed nutritional information and to use their interactive calculator, visit the official Aroma Joe's Nutrition Calculator.

Frequently Asked Questions

The regular RUSH contains caffeine for an energy boost, while the Zero Caffeine RUSH® is a stimulant-free version that provides the same flavor without the caffeine.

Yes, you can customize your Zero Caffeine RUSH® by adding any of Aroma Joe's available zero-sugar flavor shots.

The original RUSH typically contains carbonated water, sugar, dextrose, citric acid, natural and artificial flavors, taurine, and caffeine.

No, Aroma Joe's states that the Zero Caffeine RUSH® is formulated to provide the same great flavor as the original, without the stimulant.

Aroma Joe's RUSH comes in several sizes, including 12 oz cans and 24 oz and 32 oz iced or frozen versions.

Aroma Joe's officially debuted the Zero Caffeine RUSH® in early 2025, in response to customer requests for a non-caffeinated energy drink.

The Zero Caffeine RUSH® is best for those with a caffeine sensitivity, individuals who want to enjoy the flavor late in the day without affecting their sleep, or anyone who simply prefers a stimulant-free beverage.