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Does Hershey's cocoa have high flavanol content? A brand comparison

4 min read

According to a study co-published by The Hershey Company in 2008, natural cocoa powder can have a high flavanol content, a class of potent antioxidants. The nuanced answer to the question, "Does Hershey's cocoa have high flavanol?" however, depends specifically on which Hershey's product is being considered.

Quick Summary

This article examines the flavanol levels in different Hershey's cocoa products, explaining how processing methods like alkalization significantly impact the final antioxidant content. It compares Hershey's Natural and Special Dark cocoa.

Key Points

  • Processing is Key: Not all cocoa is the same; the processing method, specifically alkalization or "Dutching," determines the final flavanol content.

  • Natural is Higher: Hershey's 100% Cacao Natural Unsweetened Cocoa retains a higher level of flavanols because it is not alkalized.

  • Special Dark is Lower: Hershey's Special Dark is Dutch-processed for milder flavor and color, significantly reducing its flavanol content.

  • Flavanol Benefits: Flavanols support cardiovascular health, improve blood flow, and provide antioxidant protection.

  • How to Choose: To ensure high flavanol content, select products labeled "natural" and avoid those marked "Dutch-processed" or "alkalized".

  • Beyond Hershey's: Look for other high-flavanol cocoa products like raw cacao powder or specialized supplements for guaranteed antioxidant levels.

In This Article

The Processing Difference: Natural vs. Dutch-Processed Cocoa

Not all cocoa is created equal, especially when it comes to its flavanol content. The primary factor influencing the level of these beneficial antioxidants is the method of processing. The two main types are natural cocoa and Dutch-processed (or alkalized) cocoa.

What is the "Dutch Process"?

This process, developed by Coenraad Johannes van Houten in the 19th century, involves treating cocoa with an alkali solution. This neutralizes the cocoa's natural acidity, resulting in a darker color and a milder, less bitter flavor. While this creates a smoother taste and deeper color desired for many baked goods, it also has a significant downside: it substantially reduces the flavanol content. Research has shown that alkalization can degrade these delicate plant-based compounds.

Flavanol Levels in Hershey's Cocoa Products

Hershey's offers both types of cocoa, and their flavanol content differs dramatically. The company's standard 100% Cacao Natural Unsweetened Cocoa is non-alkalized, meaning it retains a higher concentration of naturally occurring flavanols. In contrast, Hershey's Special Dark cocoa is a blend of natural and Dutch-processed cocoa. The inclusion of alkalized cocoa is what gives it its characteristic dark color and mellow flavor, but it also lowers its overall flavanol level compared to the natural variety. For those seeking the maximum antioxidant benefit from the Hershey's product line, the natural, unsweetened cocoa is the superior choice.

Hershey's Cocoa Comparison: Natural vs. Special Dark

To make an informed decision for your health and baking needs, here's a side-by-side look at the two prominent Hershey's cocoa powders.

Feature Hershey's Natural Unsweetened Cocoa Hershey's Special Dark Cocoa
Processing Non-alkalized (natural) Alkalized (Dutch-processed)
Flavanol Level High Low
Flavor Profile More acidic, intense, and bitter Milder, smoother, and less bitter
Color Lighter brown, more reddish Darker, more intense black-brown color
Best Uses Recipes using baking soda (reacts with acidity) Recipes using baking powder (relies on neutral pH)

Why Flavanols Matter: The Health Benefits of Cocoa

Flavanols are a type of flavonoid found in cocoa beans that have attracted significant scientific interest due to their potential health benefits. These compounds are powerful antioxidants that work to protect the body from oxidative stress and inflammation.

Key health benefits supported by research include:

  • Improved Heart Health: Studies suggest that cocoa flavanols can help improve vascular elasticity and blood flow, which is beneficial for the cardiovascular system.
  • Lowered Blood Pressure: For individuals with elevated blood pressure, moderate consumption of flavanol-rich cocoa has been associated with modest reductions in both systolic and diastolic blood pressure.
  • Enhanced Brain Function: By supporting healthy blood flow to the brain, cocoa flavanols may help with cognitive function and improve memory.
  • Boosted Nitric Oxide: Cocoa flavanols increase the body's production of nitric oxide, a molecule that helps relax arterial walls and support healthy circulation.

How to Ensure You are Choosing High-Flavanol Cocoa

If your primary goal is to maximize the health benefits of cocoa, simply choosing "dark" products isn't enough, as the processing method is the critical factor. Here are some guidelines for selecting a high-flavanol product:

  • Read the Label: Look for products labeled "natural unsweetened cocoa" or "non-alkalized." Explicitly avoid anything that states it is "Dutch-processed" or "processed with alkali" on the packaging.
  • Choose Raw Cacao Powder: Raw cacao powder is minimally processed and is one of the richest sources of flavanols, offering a higher antioxidant content than conventional cocoa powder.
  • Select Dark Chocolate with High Cacao Content: For chocolate bars, choose varieties with 70% cacao or higher. The higher the percentage of cacao solids, the less sugar and more flavanols the bar is likely to contain.
  • Consider Flavanol Supplements: Brands like CocoaVia offer concentrated flavanol extracts, which provide a guaranteed, standardized amount of the compound without the added calories, fat, or sugar of chocolate.

Conclusion: Navigating Cocoa Choices for Health

In summary, while Does Hershey's cocoa have high flavanol? isn't a simple yes or no answer, the distinction is clear. Hershey's 100% Cacao Natural Unsweetened Cocoa is a reliable source of flavanols, making it the healthier choice for those seeking antioxidant benefits. Conversely, Hershey's Special Dark, due to its Dutch processing, contains significantly lower levels of these compounds, despite its deep color and mellow flavor. For health-conscious consumers, opting for natural, non-alkalized cocoa is the key to unlocking the full potential of this powerful ingredient. By understanding the impact of processing, you can make an informed choice that aligns with your nutritional goals.

For more in-depth information on the health effects of cocoa flavanols, an excellent resource is a review published by the NIH: Cocoa and Chocolate in Human Health and Disease.

Frequently Asked Questions

According to information on Amazon, Hershey's natural cocoa powder contains about 210 mg of flavanols per tablespoon (5g serving).

Hershey's Special Dark is processed with alkali, a process also known as Dutching. This treatment reduces the bitterness and darkens the color but significantly degrades the flavanol content.

Cocoa flavanols are plant-based nutrients and potent antioxidants. They are known to support heart health, improve blood flow and vessel elasticity, and offer anti-inflammatory effects.

Check the label for keywords like "natural" or "non-alkalized." Avoid products that list "Dutch-processed" or "processed with alkali." Unprocessed, raw cacao powder is another good option.

Not necessarily. While dark chocolate generally contains more flavanols than milk chocolate, the actual content varies depending on the cacao percentage and processing. Look for bars with 70% cacao or higher that are not heavily alkalized.

Yes, Dutch-processing removes the natural acidity of cocoa, resulting in a milder, smoother, and less bitter flavor profile. Natural cocoa, in contrast, has a sharper, more intense flavor.

Yes, several brands market products specifically for high flavanol content, including specialized supplements like CocoaVia and brands offering raw cacao powder, such as Navitas Organics.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.