The Ingredient Breakdown: What's in Seagram's Ginger Ale?
To answer the question of whether Seagram's ginger ale contains real ginger, we must examine the ingredient list. The product is manufactured by Coca-Cola Co., and the official ingredients include:
- Carbonated water
- High fructose corn syrup
- Citric acid
- Ginger extract with other natural flavors
- Potassium sorbate (to protect taste)
- Caramel color
- Sodium benzoate (to protect taste)
The key phrase is "ginger extract with other natural flavors." This indicates that while the beverage includes a component derived from ginger, it is not simply made from fresh ginger root. The "other natural flavors" also contribute significantly to the overall taste. This proprietary mix allows for flavor consistency at a lower cost than using a substantial amount of genuine ginger.
The Aftermath of the "Real Ginger" Lawsuit
In December 2016, a class-action lawsuit was filed against Coca-Cola, alleging that Seagram's Ginger Ale was falsely advertised as being "MADE FROM REAL GINGER". The lawsuit was settled in 2019 for $2.5 million. As part of the settlement, Coca-Cola agreed to stop using the phrase "Made with Real Ginger" on its packaging. However, the company is still permitted to use the words "ginger," "real ginger," or "natural ginger" as long as they are accompanied by "taste," "extract," or "flavor".
This legal decision highlights that the amount of actual ginger extract in the product is minimal, not enough to constitute the beverage being "made with" real ginger in a substantive sense. Experts noted during similar legal proceedings for Canada Dry that the ginger content in some commercial ginger ales is so low it is below the detectable taste threshold for humans.
Seagram's vs. Other Ginger Ales: A Comparison
Mainstream ginger ales vary significantly in their ginger content. While Seagram's has been noted for having a pleasant and refreshing taste, particularly as a mixer, it's not the spiciest or most authentic option available.
| Feature | Seagram's | Reed's Ginger Ale | Fever-Tree Ginger Ale | 
|---|---|---|---|
| Ginger Content | Ginger extract with other natural flavors; negligible amount | Contains fresh ginger root | Made with ginger root oils | 
| Sweetener | High fructose corn syrup | Cane sugar | Sugar | 
| Flavor Profile | Mild, sweet, with a distinct 'ginger ale' flavor; gummy aftertaste | Potent, spicy, and authentic ginger flavor | Mildly spicy, crisp finish | 
| Coloring | Caramel color | Natural color from ginger root | Natural color from ginger root | 
| Positioning | Mass-market soda and mixer | Craft, more authentic ginger taste | Premium mixer, authentic flavor | 
Where to Find More Authentic Ginger Ales
For those seeking a more authentic ginger flavor, several craft brands offer products that are genuinely made with real ginger. Brands like Reed's, which uses fresh ginger root, and Fever-Tree, which uses ginger root oils, provide a more robust and less-sweet taste experience. These are generally better choices if you're looking for the purported benefits of ginger or a more potent, spicy flavor.
The Role of Marketing and Consumer Perception
The confusion surrounding the ginger content in beverages like Seagram's is often fueled by marketing. Phrases like "natural flavors" and past claims of being "made with real ginger" can lead consumers to believe they are purchasing a more natural, healthier product than they are. The settlement requiring the removal of the specific phrase "Made with Real Ginger" highlights the importance of precise labeling. Consumers who are health-conscious or seeking therapeutic benefits from ginger should always examine the ingredients list closely rather than relying solely on marketing messages.
Conclusion
To summarize, Seagram's ginger ale does contain a ginger extract, but the evidence from legal action and ingredient analysis suggests the amount is minimal, providing flavoring rather than a genuine ginger experience. It is sweetened primarily with high fructose corn syrup and contains added coloring, placing it firmly in the category of a ginger-flavored soda rather than a traditional ginger tonic. For consumers seeking the authentic taste or potential health benefits of real ginger, looking to craft brands or beverages with clear real ginger root listings is the best option. Ultimately, Seagram's provides a refreshing, mass-market ginger-flavored soft drink, not a beverage rich in real ginger.
A Final Word on Making Informed Choices
Understanding a product's ingredient list is essential for making informed dietary choices. In the case of Seagram's, the inclusion of "ginger extract with other natural flavors" signifies a flavor profile engineered for taste rather than relying on a significant concentration of actual ginger. This distinction is crucial for anyone who assumes they are consuming a product rich in ginger's natural properties. By being aware of such details, consumers can make better choices that align with their preferences, whether they are looking for a simple mixer or a more genuine ginger-based beverage.
Visit Truth in Advertising's article on the Seagram's ginger ale lawsuit for more information.