A Fresh Lineup: What are the new flavors of MET-Rx bars?
In August 2024, the sports nutrition brand MET-Rx, a brand owned by 1440 Foods, announced a major expansion of its product offerings. The update introduced several new and intriguing options to the BIG 100 series, including two new protein bar flavors and an entirely new range of high-protein granola bars. For consumers familiar with the brand's commitment to performance and muscle support through its proprietary METAMYOSYN® protein blend, these new releases provided welcome variety and innovation. The new bars were initially available exclusively online via the MET-Rx website and through Walmart.
The All-New BIG 100 Protein Bar Flavors
The marquee additions to the classic BIG 100 protein bar line cater to those seeking a balance of sweet indulgence and powerful nutrition. Both new flavors are packed with 30 grams of protein and fortified with a blend of essential vitamins and minerals.
Blueberry Cobbler
This new flavor aims to capture the comforting taste of a classic dessert in a high-protein format. Reviews have noted a pleasant, mildly sweet blueberry layer with a decent texture, making it a favorite for many looking for a fruity twist on their protein intake. The bar features 18 essential vitamins and minerals and is formulated to deliver both a quick and sustained release of amino acids to muscles.
Mint Super Cookie Crunch
As an inventive take on a popular flavor profile, the Mint Super Cookie Crunch bar adds a cool, refreshing sensation to the satisfying texture of MET-Rx's classic Super Cookie Crunch. Like its blueberry counterpart, it also boasts 30 grams of protein and contains 19 essential vitamins and minerals, providing a robust nutritional profile for a post-workout recovery or meal replacement. The minty flavor offers a unique alternative for those who find standard chocolate flavors too rich.
The New High-Protein Granola Bars
For the first time, MET-Rx introduced a new granola bar series under the BIG 100 product line. This line distinguishes itself by using wholesome ingredients like rolled oats, pumpkin seeds, flaxseeds, and sunflower seeds while still packing a significant protein punch.
Chocolate Chip Granola
This flavor provides a familiar, comforting experience with a nutritional boost. With 28 grams of protein and 5 grams of fiber, the Chocolate Chip Granola bar is a convenient, on-the-go option ideal for a morning energy boost or a filling snack.
Peanut Butter Chocolate Chip Granola
Combining two classic flavors, this bar offers a rich, nutty flavor profile with crunchy chocolate chips. It provides the same 28 grams of protein and 5 grams of fiber as the Chocolate Chip version, offering a satisfying combination of taste and texture for sustained energy.
Nutritional Comparison: Old vs. New Flavors
The following table compares the nutritional value of one of the new BIG 100 bars with an older, established flavor, based on available product information.
| Feature | Big 100 Blueberry Cobbler | Big 100 Super Cookie Crunch (Standard) |
|---|---|---|
| Protein | 30g | 32g |
| Calories | ~400 kcal | ~410 kcal |
| Carbohydrates | 48g | 42g |
| Dietary Fiber | Not specified (likely lower) | 2g |
| Total Sugars | 24g | 25g |
| Vitamins/Minerals | 18 | 18 (Walmart), 19 (Comm. Baking) |
Note: Nutritional values can vary slightly depending on the retailer and product formula.
The Innovation Behind the New Flavors
MET-Rx's ongoing development, influenced by over 25 years of sports science, continues to rely on its signature METAMYOSYN® protein blend. This blend incorporates both fast-acting (whey protein) and slow-acting (casein) protein sources. The rationale behind this blend is to provide a sustained supply of amino acids to muscles, aiding in both immediate recovery and long-term muscle support. The new flavors are more than just a change in taste; they represent the brand's effort to combine this nutritional technology with consumer-friendly flavor profiles.
The introduction of the granola bar line also addresses a different market segment. Traditional protein bars, while effective, can sometimes be too dense or heavy for a morning meal replacement. The new granola options provide a lighter texture with a familiar granola taste, yet still deliver a high protein and fiber content to satisfy hunger and provide sustained energy.
Conclusion: How the new MET-Rx bars fit your routine
The new flavors of MET-Rx bars, including Blueberry Cobbler, Mint Super Cookie Crunch, and the new granola line, offer appealing new choices for consumers with active lifestyles. Whether you need a powerful meal replacement with a fruity or refreshing taste or a wholesome granola option for a lighter snack, MET-Rx provides solutions. The exclusive availability through the brand's website and Walmart makes them readily accessible to those looking to switch up their protein-bar routine. By expanding its flavor and product offerings, MET-Rx continues to adapt to consumer preferences while maintaining its core commitment to sports nutrition. For more information, you can view the official press release on PR Newswire.
Additional Considerations for Consumers
- Flavor Preference: Tastes are subjective. While many reviewers enjoy the new flavors, some have noted personal preferences. Trying a small pack or a variety box can help determine which flavor is right for you.
- Ingredient Focus: For those conscious of ingredients, the new granola bars incorporate more recognizable whole-food components like rolled oats and seeds, though they still contain processed elements and added sugars like the traditional BIG 100 bars.
- Calorie and Sugar Content: Despite being meal replacements, the BIG 100 bars are calorie-dense. While excellent for fueling intense activity, those managing a strict calorie intake should consider the high calorie and sugar content, as some bars contain over 400 calories. The new granola bars, with slightly less protein, also have a different nutritional balance.
The expansion showcases MET-Rx's strategy of diversifying its product line to attract both core users and new consumers with appealing, modern flavors and alternative bar formats.
