How does Viva drink compare to other drinks and beverage types?

January 2, 2026 •

3 min read

While the name 'Viva drink' refers to several distinct products sold worldwide, a comparison depends entirely on the specific beverage type, whether it's a zero-sugar seltzer, a nutrient-rich malted milk, or a stimulating energy drink.

Quick Summary

A comparison of the different Viva drink products reveals significant variation in ingredients, purpose, and nutritional content. The brand includes a US tequila seltzer, an Indian malted powder, and a Georgian energy drink, each targeting a different consumer market with its own unique competitors.

Key Points

Viva is not one product: The name refers to multiple, distinct beverages across different global markets, so comparison depends on the specific version.
Diverse product offerings: Viva includes a US-based tequila seltzer, an Indian malted drink powder, a Georgian energy drink, and a Trinidadian sparkling water.
Ingredient differences: Each Viva product uses different core ingredients tailored to its market, from tequila and malted milk to taurine and natural fruit extracts.
Targeted consumer markets: The diverse product lines target different demographics, from health-conscious drinkers and families seeking nutrition to those needing a standard energy boost.
Comparison is context-dependent: Comparing 'Viva' is only accurate when specifying which version, as a low-calorie tequila seltzer has vastly different competitors than a nutrient-rich malted powder.

The Many Faces of Viva Drink

The phrase "Viva drink" is not a singular product but a brand name used by several different companies for different types of beverages across various global markets. A comparison must therefore be approached by examining each product separately against its direct competitors. The most prominent examples include a US-based tequila seltzer, an Indian malted drink powder, and a Georgian energy drink.

Viva Tequila Seltzer vs. Other Hard Seltzers

In the US market, Viva Tequila Seltzer is a popular choice for those seeking a lighter, low-calorie alcoholic beverage.

Viva Tequila Seltzer:
- Base: Made with premium blanco tequila, which results in a cleaner, less sweet finish compared to many competitors.
- Calories and Sugar: Contains 88 calories per can and features zero grams of sugar and carbohydrates, appealing to health-conscious consumers.
- Flavors: Offers a variety of natural fruit flavors, such as Huckleberry and Elderberry.
Other Hard Seltzers (e.g., White Claw, Truly):
- Base: Often rely on fermented cane sugar or malted barley as their alcohol base, which can create a sweeter taste profile.
- Sweeteners: Some may use artificial sweeteners, though many have also shifted to a low-sugar model.
- Taste: The flavor profile can vary significantly depending on the brewing process and ingredients, often perceived as having a distinct fermented sugar taste.

Viva Malted Drink Powder vs. Other Malted Beverages

Popular in regions like India, Viva Health Drink is a malted powder that is mixed with milk or water to create a nutritious beverage.

Viva Health Drink:
- Ingredients: A blend of malt extract, milk solids, and nutrients like Vitamin D, Calcium, Iron, and Vitamin B.
- Purpose: Marketed as a nutritious beverage to support growth and provide energy, often targeted at children and families.
- Comparison: Direct competitors are other malted drinks like Horlicks and Milo, which also focus on nutritional value and energy.

Viva Energy Drink (Georgia) vs. Standard Energy Drinks

In Georgia, the Viva brand includes an energy drink that positions itself as a premium alternative to global brands.

Viva Energy:
- Ingredients: Contains standard energy drink ingredients such as sugar, taurine, and vitamins.
- Flavor Profile: Distinguished by a balanced taste and aroma that aims to set it apart from other energy drinks.
- Market Position: Competes directly with established energy drink brands like Red Bull and Monster, emphasizing a high-quality ingredient composition.

Viva Sparkling Water vs. Other Flavored Waters

In Trinidad, SMJ Beverages sells a range of Viva sparkling waters.

Viva Sparkling Water:
- Ingredients: Zero calories and no added sugars, relying on natural fruit flavors for taste.
- Benefits: Marketed as a healthy alternative to soft drinks, with some versions featuring added vitamins.
- Comparison: Compares favorably to standard soda and sugary soft drinks due to its zero-calorie profile, and competes with other flavored sparkling water brands.

Viva Drink Comparison Table


Attribute	Viva Tequila Seltzer (US)	Viva Health Drink Powder (India)	Viva Energy (Georgia)	Viva Sparkling Water (Trinidad)
Beverage Type	Alcoholic hard seltzer	Non-alcoholic malted drink	Energy drink	Non-alcoholic flavored sparkling water
Key Ingredient	Premium Tequila	Malt from barley and wheat	Sugar, Taurine, Vitamins	Water, Natural Fruit Flavors
Sugar Content	Zero grams	Zero grams (in some versions)	Contains sugar	No added sugar
Primary Market	United States	India	Georgia	Trinidad
Primary Competition	Fermented cane sugar/malt seltzers	Horlicks, Boost, Milo	Red Bull, Monster	Standard soft drinks, other sparkling waters
Calories	88 kcal per can	High kcal (391 kcal/100g powder)	Not specified, but contains sugar	Zero kcal

Conclusion: Comparing the Right Viva to the Right Competitor

Ultimately, when a consumer asks, "how does Viva drink compare to other drinks?", the answer is entirely dependent on which specific Viva product they are referring to. The US-based tequila seltzer caters to the alcoholic beverage market, offering a cleaner, tequila-based alternative to the standard fermented sugar seltzers. Meanwhile, the Indian malted powder serves the family nutrition market, competing with other malted beverages like Horlicks. For those seeking a jolt of energy, the Georgian Viva Energy offers a regional alternative to international energy drink giants. The zero-calorie sparkling water sold in Trinidad is a healthy soft drink alternative. It is crucial to identify the correct Viva product to make an accurate and meaningful comparison.

Frequently Asked Questions

This depends entirely on the specific product. The Viva brand includes both alcoholic beverages, such as the US-based tequila seltzer, and non-alcoholic options, like the malted drink powder in India and the sparkling water in Trinidad.

Viva Tequila Seltzer uses a base of premium blanco tequila, while many other hard seltzers use a fermented cane sugar or malted barley base. This gives Viva a distinct, less-sweet flavor profile compared to its competitors.

The malted drink powder is fortified with vitamins and minerals like iron and calcium to support growth and provide energy. While some versions are zero-sugar, it's always best to consult a health professional regarding nutritional supplements for children.

The Georgian Viva Energy drink positions itself as a local market alternative to international brands like Red Bull. It contains standard energy-boosting ingredients like taurine and vitamins, but emphasizes a balanced taste profile as a differentiating factor.

Yes, there are zero-sugar options under the Viva brand. The US tequila seltzer contains zero grams of sugar, and some versions of the malted drink powder and sparkling water are also formulated to be sugar-free.

The availability of Viva drinks is geographically specific. The tequila seltzer is sold in the US, the malted drink is primarily available in India, and the energy drink in Georgia. A defunct UK energy drink company also once used the name.

The Viva brand name has been used by multiple beverage companies for years. For instance, Viva Tequila Seltzer was founded in 2020 in the US, while the malted drink powder has a longer history in India.