Truly Unruly: A Deep Dive into its Alcohol Content
Truly Unruly was introduced to the market to meet the consumer demand for a higher ABV hard seltzer that still tasted light and flavorful. Unlike the brand's traditional seltzers, which have a 5% ABV, Truly Unruly was specifically crafted to be more potent. The product aimed to provide a "turned up" experience for those seeking a stronger hard seltzer option. This section breaks down everything you need to know about the alcohol content, flavors, and history of Truly Unruly.
The Rise of High ABV Seltzers
In the hard seltzer market, innovation is key to standing out. While many brands focus on low-calorie, standard ABV options, there was a growing niche for a product that offered a more substantial alcohol kick without sacrificing flavor. This led brands like Truly to develop higher ABV offerings, and Truly Unruly was one of the first high-alcohol seltzers to hit the market in 2024. The 8% ABV immediately distinguished it from the regular 5% lineup and its direct competitors, offering a different kind of drinking experience for consumers. The product was launched with great marketing, including a partnership with comedian Billy Eichner for the "Unruly Lemonade" variety pack.
Truly Unruly Flavor Variations and Details
Truly released at least two distinct variety packs under the Unruly label, each with a consistent 8% ABV. The higher alcohol content is carefully balanced with bold, fruity flavors that are designed to mask the alcohol, making for an enjoyable and easy-to-drink beverage. However, some consumers have noted that because the alcohol is well-hidden, it can be deceptively strong.
Flavors available in Truly Unruly Lemonade Mix Pack (8% ABV):
- Bumpin' Blue Razz
- "OG" Original Lemonade
- Punched-Up Pineapple
- Wild Pink Lemonade
Flavors available in Truly Unruly Variety Pack (8% ABV):
- Tropical Twist
- Berry Blast
- Citrus Crush
- Strawberry Smash
How Truly Unruly Compares to Other Truly Products
The core Truly hard seltzer line and other sub-brands, such as the hard lemonades and hard punches, typically stick to the standard 5% ABV. This makes Truly Unruly a clear outlier in the brand's portfolio, specifically designed for those who want a stronger drink. When comparing it to a regular Truly, the difference in alcohol content is quite significant, with the Unruly version containing more than 50% more alcohol per serving. This means consumers must be more mindful of their consumption when drinking Unruly products. As of recent information, Truly continues to innovate its product lines, sometimes adding or discontinuing products, but the Unruly branding remains associated with its higher alcohol content.
Truly Hard Seltzer Product Comparison
To better understand how Truly Unruly fits into the broader Truly lineup, here is a comparison table:
| Product Line | Alcohol by Volume (ABV) | Calories (per 12oz) | Sugar (per 12oz) | Key Feature |
|---|---|---|---|---|
| Truly Unruly | 8% ABV | ~160 calories | ~1g | Higher ABV with bold flavors |
| Truly Originals | 5% ABV | 100 calories | 1g | Standard, classic fruit flavors |
| Truly Hard Lemonade | 5% ABV | 100 calories | Not specified | Sweet and tart lemonade flavors |
| Truly Hard Punch | 5% ABV | 100 calories | Not specified | Sweeter, more flavorful punch |
| Truly Vodka Soda | 5% ABV | 110 calories | 2g | Vodka-based seltzer cocktail |
Factors to Consider with High-ABV Seltzers
While the higher alcohol content of Truly Unruly can be appealing, it's important for consumers to practice responsible consumption. The delicious, fruity flavors can make it easy to forget the increased potency. For those who are used to standard 5% ABV seltzers, the effect of drinking Truly Unruly can be significantly stronger and faster. Additionally, the caloric and sugar content of the Unruly line is higher than the standard Truly products, which is a consideration for those monitoring their intake. Responsible drinking and being aware of the different product lines' specifications will ensure a safer and more enjoyable experience for everyone. For more on alcohol and health guidelines, you can visit the NIAAA website.
Conclusion
In summary, a Truly Unruly hard seltzer contains 8% alcohol by volume (ABV), a notable step up from the typical 5% ABV found in most Truly products. This higher alcohol concentration is delivered in bold, fruity flavors, including standard fruit mixes and lemonade variants. The product was designed to cater to a market seeking a stronger alcoholic seltzer option. When consuming Truly Unruly, it is crucial to be mindful of its increased potency compared to regular seltzers, as the pleasant taste can mask its strength. Ultimately, understanding the different alcohol contents and flavors within the Truly brand lineup allows consumers to make informed and responsible choices.
Key Takeaways
- 8% ABV: A Truly Unruly hard seltzer contains 8% alcohol by volume.
- High-Potency Seltzer: Truly Unruly was introduced to offer a high ABV hard seltzer to the market.
- Standard Truly is 5%: This is significantly higher than the standard 5% ABV found in most Truly products like the Originals and Hard Lemonades.
- Bold Flavors: The 8% ABV is complemented by stronger fruit flavors, available in both a fruit variety pack and a lemonade pack.
- Masks Potency: The fruity taste can effectively mask the higher alcohol content, so drinkers should be aware of its strength.
- More Calories: Due to its higher ABV, a Truly Unruly contains more calories than a standard Truly hard seltzer.
- Still Sold: As of 2025, Truly Unruly variety packs are still available, confirming it has not been fully discontinued despite some other Truly products being pulled.
