The hard seltzer market is crowded with options, and even a single brand like Truly offers a wide array of products that cater to different preferences. Within its lineup, Truly provides a standard, sessionable hard seltzer experience, while the Truly Unruly sub-brand is marketed toward those seeking a more potent and pronounced drinking experience. Understanding these key distinctions is essential for consumers deciding which beverage best fits their needs, whether for a casual day out or a more energetic social gathering.
Alcohol by Volume (ABV) and Potency
The most prominent difference between a regular Truly and a Truly Unruly is the alcohol content. The standard Truly Hard Seltzer typically contains 5% ABV, making it a lighter, more sessionable drink. This lower alcohol content is perfect for sipping over a longer period, such as at a barbecue or a casual get-together, without the effects of alcohol becoming too overwhelming. In contrast, Truly Unruly is a "turned up" version, with a significantly higher ABV of 8%. This higher potency means the effects of the alcohol will be felt more quickly and intensely, positioning it as a drink for occasions where a more substantial kick is desired. This is a crucial distinction for consumers who are mindful of their alcohol intake.
Flavor Profile and Intensity
Beyond just the alcohol content, the flavor profiles of the two product lines differ markedly. Regular Truly Hard Seltzers are known for their light, crisp, and subtle fruit flavors. They are designed to be refreshing and easy-drinking, with just a hint of real fruit juice from concentrate to provide a clean and bright taste. The flavor is meant to be delicate and not overpower the effervescence of the seltzer itself. Truly Unruly, on the other hand, lives up to its name with bolder, more robust flavor profiles. The increased ABV is complemented by stronger, more tart, and fruit-forward flavors, which can mask the taste of the higher alcohol content effectively. For example, flavors in the Unruly line, such as Tropical Twist and Berry Blast, are designed to deliver a more intense and complex taste sensation compared to their standard counterparts. Some critics have noted that the higher alcohol content in some Unruly flavors can be overpowering, but this bold flavor is a key selling point for its target audience.
Nutritional Information
The difference in ABV and flavor intensity also translates to variations in nutritional content, particularly calories and carbohydrates. A standard 12-ounce can of Truly Hard Seltzer contains about 100 calories and 1 gram of sugar, making it a popular choice for health-conscious consumers. The straightforward ingredients and low sugar count align with a lighter lifestyle. Truly Unruly, due to its higher ABV and more concentrated flavor, contains more calories and carbohydrates per can. A 12-ounce can of Truly Unruly contains 160 calories, 4 grams of carbohydrates, and 1 gram of sugar. While still relatively low compared to many other alcoholic beverages, this difference is notable for those monitoring their intake, reinforcing Unruly's positioning as a more indulgent, higher-octane option.
Target Consumer and Occasion
Given the differences in potency and flavor, Truly and Truly Unruly appeal to different consumers and are suited for different occasions. The regular Truly Hard Seltzer is a versatile, everyday beverage, ideal for a variety of settings. Its refreshing, low-calorie nature makes it a go-to for relaxing by the pool, a light drink with dinner, or during a leisurely outdoor activity. Truly Unruly is positioned for more high-energy social scenarios. It is for the person who wants to "turn up" the fun and is seeking a more significant buzz from their seltzer. The bold flavors and higher alcohol content are better suited for parties, nights out, or any event where a stronger drink is preferred and the focus is on fun over subtlety.
Comparison of Truly and Truly Unruly
| Feature | Truly Hard Seltzer | Truly Unruly Hard Seltzer |
|---|---|---|
| Alcohol by Volume (ABV) | 5% | 8% |
| Flavor Profile | Light, crisp, subtle fruit flavors with a hint of real juice. | Bold, intense, and more pronounced fruit flavors. |
| Calories (per 12oz can) | ~100 calories. | ~160 calories. |
| Carbohydrates (per 12oz can) | Not explicitly listed in all standard versions, but very low. | 4 grams. |
| Sugar Content (per 12oz can) | 1 gram. | 1 gram. |
| Target Occasion | Casual gatherings, daytime sipping, light and sessionable events. | High-energy parties, nightlife, or when a stronger drink is desired. |
| Consumer Vibe | Subtle, easy-going, and refreshing. | Energetic, bold, and more potent. |
What's in Each Product Line?
Truly Hard Seltzer Flavors
Truly offers an extensive and rotating selection of flavors across various mix packs. Examples include:
- Berry Mix Pack: Wild Berry, Cherry, Blueberry, Strawberry Lime.
- Citrus Mix Pack: Lime, Grapefruit, Lemon, Citrus Squeeze.
- Tropical Mix Pack: Passion Fruit, Watermelon, Pineapple, Mango.
- Lemonade Mix Pack: Original, Strawberry, Black Cherry, Tropical.
Truly Unruly Flavors
The Unruly line also offers variety, often focusing on juicier, stronger flavors to match the higher ABV. These include:
- Unruly Mix Pack: Tropical Twist, Berry Blast, Citrus Crush, Strawberry Smash.
- Unruly Lemonade Mix Pack: Bumpin' Blue Razz, OG Original Lemonade, Punched-Up Pineapple, Wild Pink Lemonade.
Conclusion
While both are products from the same brand, Truly and Truly Unruly are distinct products designed for different consumer experiences. The core difference lies in the ABV, with regular Truly offering a standard 5% for easy, sessionable drinking and Truly Unruly providing a more potent 8% for a bolder effect. This variation in alcohol content influences not only the flavor intensity but also the caloric profile and the ideal drinking scenario. By considering whether you prefer a light, subtle drink or a stronger, more intense beverage, you can easily choose the right Truly for any occasion.
For more information on the brand's history and product innovations, you can visit the official Truly Hard Seltzer website.
