AG1, the flagship product from Athletic Greens, offers a range of pricing options to suit different needs, with discounts primarily available through subscription plans. The cost structure reflects its premium positioning in the market, often requiring a direct comparison to other greens powders to understand its value. In general, the more you commit to a subscription, the lower your cost per serving will be.
AG1 Pricing: A Comprehensive Breakdown (2025)
The Pouch: Most Popular Option
The standard 30-serving pouch is the most common way to purchase AG1. Pricing for the pouch is structured as follows:
- One-Time Purchase: $99 for a 30-day supply, which breaks down to $3.30 per serving. This is the most expensive way to buy AG1, but it allows for no-commitment testing.
- Single Monthly Subscription: $79 for a 30-day supply, which lowers the cost to $2.64 per serving. This is the most popular option and comes with a free Welcome Kit on the first order, which includes a canister, shaker, and scoop.
Travel Packs: For On-the-Go Convenience
For those who travel frequently or prefer pre-portioned servings, AG1 also offers travel packs. These are individually sealed for convenience but come at a higher cost per serving.
- One-Time Purchase (30 packs): $109, costing $3.63 per serving.
- Single Monthly Subscription (30 packs): $89, lowering the cost to $2.97 per serving.
Volume Subscriptions: Savings for Multiple Users
For households with more than one AG1 user, opting for a larger volume subscription can provide the best per-serving price.
- Double Subscription (60 servings): $149 per month, which reduces the cost to $2.49 per serving.
- Family Plan (90 servings): $223.50 per month, also at $2.49 per serving. This offers the maximum per-serving savings.
AG1 vs. Competitor Pricing: A Comparison
Compared to many alternatives, AG1 is positioned as a premium product, and its price reflects that. The following table compares the approximate subscription cost per serving of AG1 with several popular competitors, though specific formulations and ingredients differ significantly.
| Brand | AG1 | Live It Up Super Greens | Bloom Greens & Superfoods | Primal Greens |
|---|---|---|---|---|
| Cost Per Serving (Subscription) | ~$2.64 | ~$1.33 | ~$1.17 | ~$1.33 |
| Subscription Price (30 Servings) | $79 | $39.99 | ~$35 | $39.96 |
| Notes | Highest nutrient density, NSF Certified for Sport. | Focuses on organic ingredients and probiotics. | Heavily promoted on social media, known for flavors. | Positioned as a more affordable AG1 alternative. |
Factors Influencing AG1's Price
AG1's higher price point is influenced by several factors, including its comprehensive ingredient list, quality assurance, and brand positioning.
- Extensive Ingredient List: AG1 contains 75 vitamins, minerals, and whole-food-sourced ingredients. The sheer number and variety of these components, including adaptogens, digestive enzymes, and a probiotic complex, contribute to the overall cost.
- Quality and Testing: The product is NSF Certified for Sport, an independent third-party certification that ensures the product is free from banned substances and contaminants. This rigorous testing and quality control process adds to production expenses.
- Branding and Marketing: As a well-known premium brand, AG1's marketing and positioning play a role in its higher price. This is a common strategy in the supplement industry to convey a high-quality, high-value product.
- Subscription Model: The subscription model offers a significant discount over one-time purchases, which is designed to encourage customer loyalty and a predictable revenue stream for the company.
Ways to Reduce the Cost of AG1
While AG1 is an investment, there are strategies to make it more affordable.
- Utilize a Subscription: The most effective way to save is by opting for a monthly subscription, which immediately reduces the cost per serving by about 20% compared to a one-time purchase.
- Refer Friends: The AG1 website offers a referral program where you and a friend can receive a discount or free products when they make their first purchase using your unique code.
- First-Order Welcome Kit: Your initial subscription order includes a free Welcome Kit with a shaker, scoop, and canister, saving you from purchasing these accessories separately.
- Consider Alternatives: If cost is the primary barrier, many lower-priced greens powders offer similar benefits, as outlined in the comparison table above.
In conclusion, the typical cost of AG1 ranges from $79 to $99 for a 30-day supply, depending on whether you opt for a subscription or a one-time purchase. While it is more expensive than many competitors, the price reflects its broad ingredient profile and rigorous quality testing. Ultimately, determining if the benefits justify the cost depends on your budget and health priorities.
Conclusion
The typical cost of AG1, the premium greens powder by Athletic Greens, varies depending on the purchase method, with subscription plans offering the most significant savings. A one-time purchase of a 30-serving pouch costs $99, while a monthly subscription lowers the price to $79. Larger, multi-pouch subscriptions for households further decrease the cost per serving. Though a higher-priced option in the greens powder market, AG1's cost is driven by its comprehensive formulation of 75 ingredients, third-party testing for quality, and premium brand position. For budget-conscious consumers, several more affordable alternatives are available, though they may differ in ingredient profile and testing standards. To maximize value, consider utilizing the subscription discount, referring friends, or exploring the first-order welcome kit benefits. Important Caveat: Pricing can change, and promotional offers may be available, so it is always wise to check the official website for the most current information.
