Noom's Core Subscription vs. the Meal Plan Add-on
Before detailing the cost, it is crucial to understand Noom's pricing structure. The platform's primary cost is the subscription to the Noom Weight program, which focuses on psychology-based habit formation and food tracking. The "meal plan" is not part of this base subscription but is available as an optional add-on for an additional fee. This distinction is important for budgeting and understanding what your payment covers.
Noom Weight Program Subscription Costs
The price of the core Noom Weight program varies based on the length of your commitment. Longer subscriptions offer a lower average monthly rate, rewarding users who commit for a longer term. The program is billed upfront for the full term. Below is a summary of the 2025 pricing options for the auto-renewing Noom Weight program:
- Monthly auto-renewing plan: $70 per month. This provides maximum flexibility but is the most expensive option on a monthly basis.
- 4-month auto-renewing plan: $169 upfront, averaging $42.25 per month. This is a popular option and represents a significant saving over the monthly plan.
- 6-month auto-renewing plan: $179 upfront, averaging $29.83 per month. This mid-range plan is a good balance between cost and commitment.
- Annual auto-renewing plan: $209 upfront, averaging $17.42 per month. This is the most cost-effective option for users committed to long-term success.
Noom also offers a trial period, which can be as low as 50 cents, allowing prospective users to test the platform before committing to a full subscription.
The Optional Meal Plan Add-on
The meal plan is a separate, additional purchase. For U.S. users, purchasing this add-on provides personalized meal guides delivered weekly for four weeks via the Noom app. The plan is customized based on your preferences, which you provide by taking a survey. Available meal plan types include vegetarian, vegan, low-carb, and gluten-free, among others. For premium subscribers with the correct app version, the AI-powered Welli Meal Planner is also available. The exact price for the meal plan add-on can vary depending on promotional offers and your specific location.
What's Included in a Noom Subscription?
Your Noom Weight subscription covers a suite of features that support behavioral change for sustainable weight loss. This includes:
- Daily educational lessons based on psychology.
- Food, water, and weight tracking tools.
- A color-coded food system to guide food choices based on calorie density.
- Guidance from a personal health coach and a community of other users.
- A database of recipes and meal planning tools.
- Exercise tracking and integration with popular fitness apps.
The optional meal plan add-on provides a structured, personalized weekly meal guide on top of these features.
Comparison of Noom Program Costs
Here is a quick overview of the costs for Noom's primary programs based on 2025 pricing. Note that Noom Med and other services have separate pricing structures from Noom Weight and the meal plan add-on.
| Program Option | Cost | Average Monthly Cost | Key Features |
|---|---|---|---|
| Noom Weight (Monthly) | $70 upfront | $70.00 | Psychology-based lessons, food tracking, coaching, community support |
| Noom Weight (Annual) | $209 upfront | $17.42 | Psychology-based lessons, food tracking, coaching, community support |
| Meal Plan Add-on | Varies | Varies | Personalized weekly meal guides (optional extra) |
| Noom Med (Standard GLP-1) | Starts at $149/mo (meds incl.) | $149+ | Medical supervision, prescription meds, coaching, behavior change program |
| Noom Med (Telehealth) | Starts at $69/mo (meds not incl.) | $69+ | Access to clinicians for prescriptions (use insurance) |
Factors Influencing Your Total Noom Cost
Several elements can affect your overall expenditure with Noom:
Subscription Duration
As the comparison table shows, committing to a longer plan is the most effective way to reduce your average monthly cost. An annual subscription, billed upfront at $209, saves you a significant amount compared to paying $70 each month. The most popular plan is the 4-month option, which balances a moderate commitment with a lower monthly price.
Optional Add-ons
Besides the meal plan, other add-ons are available for an extra fee, such as customized workout plans or premium coaching. These are not required for program success but can enhance your experience. Be sure to review these options during sign-up to manage your total cost effectively.
Program Type
Noom has expanded beyond its original app to offer more comprehensive, medically-supervised options. The Noom Med program, which provides access to clinicians and weight-loss medications, comes with a higher price tag. For example, the standard GLP-1 program starts at $149 per month, which includes medication. This is a completely different service from the base Noom Weight program and has a separate cost.
How to Assess if Noom's Cost is Right for You
When considering the cost of Noom, it's helpful to compare it to other weight loss options. A major difference is Noom's focus on behavioral psychology, which aims to produce long-term, sustainable results rather than quick fixes. While the monthly fee may seem high compared to a free calorie-tracking app, the cost covers coaching, lessons, and a supportive community, which many users find valuable.
For those who prefer structure, Noom's optional meal plan add-on provides a helpful framework. However, the app's core functionality, including the color-coded system and recipe database, allows for meal planning without the extra cost. The right choice depends on your preference for structure versus flexibility.
The Cost-Benefit Analysis
To determine if Noom's price point is worthwhile, evaluate your specific needs. Do you require the deep dive into behavioral psychology and habit change? Is the structured accountability from a coach and community important to you? The cost of the subscription funds these features, which are the cornerstone of the Noom method. If you only need a simple food logger, a free app may suffice. However, if you are looking for a comprehensive, guided approach to weight management, the investment in Noom's program, with or without the meal plan add-on, might be justified.
Conclusion
In summary, the answer to "how much does the Noom meal plan cost?" is that it's an extra expense on top of the base subscription fee for Noom Weight. The core program itself ranges from $17.42 to $70 per month depending on commitment length. The meal plan add-on, which provides personalized weekly meal guides, adds to this base cost. Noom's pricing structure is designed to offer flexibility, from simple app access to medically-assisted weight loss programs, each with its own cost. To get the best value, consider an annual subscription, and decide if the extra expense of the meal plan is necessary for your individual weight loss journey. For more insights on maximizing your meal planning success with Noom, visit the Noom blog.
