The ZOE app's cost is not a single price but a tiered system that depends on the level of personalization and features a user desires. Understanding the different options is key, from the entry-level free version to the comprehensive membership that includes at-home testing. This guide breaks down the various costs for 2025, detailing what you get at each level.
The Free ZOE App
For those just starting their health journey or who are curious about the ZOE approach, a free version of the app is available. This tier offers several features without any cost, focusing on general nutrition knowledge and meal logging. You can track your meals using a photo log and get general scores based on ZOE's research, which helps encourage mindful eating. A notable feature is the Processed Food Risk scale, which helps users identify higher-risk processed foods. This is a great starting point, but it lacks the personalized scores and in-depth analysis that come with a paid membership.
The ZOE Plus App-Only Subscription
If you want more features but aren't ready for the at-home test kit, the ZOE Plus subscription is a middle-ground option. This premium tier, which is purchased directly through your device's app store, offers enhanced features over the free version. It provides access to personalized food scores, unlimited learning content, and an ad-free experience. The pricing is straightforward: $15.99 monthly or $99.99 yearly in the US. It's important to note that ZOE Plus does not include the at-home test kit and does not provide test-based personalized results.
ZOE Membership with At-Home Test Kit
This is ZOE's most comprehensive and popular offering, designed for users who want a deep, personalized understanding of their body's response to food. The program begins with an at-home test kit, followed by a monthly or annual subscription for ongoing access to the app's advanced features. As of 2025, the test kit has been simplified to primarily focus on the gut microbiome via a stool sample, removing the need for continuous glucose monitors (CGMs) for most users.
ZOE Membership Tiers (2025 Pricing)
Pricing varies slightly by region. Here are the US and UK plans for 2025:
United States Pricing (as of February 2025):
- Starter (4-Month): $294 upfront for the test kit, plus $24.99 per month for the 4-month membership.
- Core (12-Month): $294 upfront for the test kit, plus $9.99 per month for the 12-month membership.
- Complete (12-Month + Retest): $474 upfront for the test kit and a retest, plus $9.99 per month for the 12-month membership.
United Kingdom Pricing (as of September 2025):
- Bundle (12-Month): £149 for the test kit, plus £9.99 per month for the 12-month app membership.
- App Only (12-Months): £9.99 per month.
- App Only (3-Months): £24.99 per month.
What the Membership Includes
Beyond the initial testing, the ZOE membership provides a wealth of tools and data:
- Personalized Food Scores: Based on your test results, the app scores foods from 1 to 100 based on how they impact your body.
- AI Food Tracking: Simply take a photo of your meal to get a personalized score instantly.
- In-Depth Lessons: Exclusive, science-backed lessons on gut health, nutrition, and more.
- Recipes: Access to high-scoring recipes tailored to your results.
- Plant Counter: A tool to help you track and increase your plant diversity.
ZOE App Pricing Comparison Table
| Feature | Free ZOE App | ZOE Plus Subscription | ZOE Membership (with Test Kit) |
|---|---|---|---|
| Upfront Cost | $0 / £0 | $0 / £0 | Varies by plan, e.g., $294 or £149 |
| Monthly Cost | $0 / £0 | $15.99 / £14.99 (US/UK) or less annually | Varies by plan, e.g., $9.99–$24.99 or £9.99–£24.99 |
| Test Kit Included? | No | No | Yes |
| Personalized Scores? | No | Yes (Basic) | Yes (In-depth, test-based) |
| Advanced Features? | No | Ad-free, unlimited learning | All features, including test-based insights |
| Data Logging | Yes (Photo log) | Yes (AI food tracking) | Yes (AI food tracking) |
What to Consider Before Committing
While ZOE has many benefits, there are factors to weigh before investing. The cost is a significant consideration, and the annual or longer-term membership plans are more cost-effective than the shorter options. Additionally, some users have expressed concerns about the intensity of tracking and whether it's truly personalized or mostly confirms general healthy eating principles. For long-term impact, the membership aims to help you build lasting healthy habits, which is why the ongoing subscription is linked to the test results. You can find more information on their official website: Zoe official website.
Conclusion
In summary, how much the ZOE app costs varies from free for basic features to hundreds of dollars or pounds for the full personalized membership. The decision comes down to your personal health goals and budget. The free app is a great way to explore general nutrition, while the ZOE Plus subscription adds premium features for those who want more without the initial test cost. The full membership, while the most expensive, offers the most comprehensive, science-backed personalization for those committed to a deep dive into their health and gut microbiome.
