The Body Coach App: Subscription Costs Explained
For 2025, Joe Wicks' main commercial fitness offering is his award-winning Body Coach App, which replaced his previous, more expensive 90-Day SSS plan. The app operates on a subscription model, offering access to structured workout programmes and tailored recipes.
UK and US Pricing
According to recent App Store information, the subscription costs are as follows:
- Monthly Subscription: Approximately £14.99 in the UK or $19.99 in the US.
- Annual Subscription: Approximately £89.99 in the UK or $119.99 in the US.
Opting for the annual plan offers significant savings over paying monthly, a common practice for app subscriptions. A 7-day free trial is also available for new users to test the platform before committing.
Discounts and Special Offers
Joe Wicks has frequently offered special discounts for key workers and students. In 2025, several reduced-price options are noted:
- Blue Light Card Holders: Those with a Blue Light Card can get a substantial discount, making an annual subscription around £45.
- Teachers: UK teachers are eligible for a discounted annual subscription priced at £59.99, which works out to less than £5 per month.
- Other Groups: Other occasional offers, such as for members of British Ice Skating, have been documented, so it is always worth checking the Body Coach website for current promotions.
The Extensive Free Resources
Crucially, Joe Wicks also provides a vast array of free content, which is a major part of his appeal and has kept millions active, particularly during the pandemic.
- YouTube Channel: His YouTube channel, 'The Body Coach TV,' hosts hundreds of free, on-demand workout videos. These include everything from beginner-friendly cardio to more intense HIIT sessions and workouts for specific needs like seniors or children.
- Website Resources: The Body Coach website offers free downloadable recipe packs and a printable planner to help users structure their week.
What's Included in the Body Coach App?
For the subscription fee, the app provides a more structured and personalized experience than his free content.
- Tailored Meal Plans: Based on your body, activity level, and goals. Options are available for mixed, pescatarian, vegetarian, and vegan diets.
- Structured Workout Cycles: Monthly cycles of progressive workouts for all fitness levels, from beginner to advanced.
- Live Workouts and Challenges: Access to exclusive live sessions with Joe and other trainers, plus community challenges.
- Community Support: A members-only support group provides a place for motivation and questions.
- In-app Tools: Features for planning, tracking progress, and managing your journey.
Paid App vs. Free YouTube Content: A Comparison
To decide whether the subscription is worth it, here is a breakdown of the key differences between the paid app and the free YouTube content.
| Feature | Paid Body Coach App | Free YouTube Content |
|---|---|---|
| Personalization | Tailored meal plans based on your stats and goals, plus phased workout cycles. | Generic, one-size-fits-all workouts and separate free recipes. |
| Workout Structure | Progressive, structured workout cycles designed to challenge you monthly. | Individual, standalone workouts you must organize yourself. |
| Nutrition Guidance | Custom meal plans, shopping lists, and new recipes added regularly. | Downloadable recipe packs available on the website, not integrated with workouts. |
| Support & Community | Access to an exclusive community and support team. | A large, but less structured, public following via social media. |
| Cost | Subscription fee required (monthly or annually). | Completely free to watch and use. |
Conclusion: Choosing the Right Plan
Deciding how much is Joe Wicks' plan depends on what you need from your fitness journey. For those on a tight budget or just starting, the extensive library of free YouTube videos is an excellent, zero-cost option that provides effective HIIT workouts. However, if you are looking for a highly structured, progressive plan with personalized nutrition guidance and a supportive community, the subscription-based Body Coach App offers significant added value. With discounts available for key workers, it can be a more affordable long-term investment. Consider starting with the 7-day free trial to see if the app's features align with your fitness goals.
How to access Joe Wicks' official resources
To find out more about the different plans and options, you can visit the official The Body Coach website.
The Former 90-Day SSS Plan
Before the Body Coach App, Joe Wicks was known for his 90-Day Shift, Shape, and Sustain (SSS) plan. This plan was more expensive and involved receiving PDF documents of your personalized plan. The app represents a modern, more accessible evolution of this original concept, with dynamic content and a smoother user experience. While the SSS plan is no longer the primary offering, its legacy continues through the app's core principles of fast, effective workouts combined with sensible nutrition.
