EveryPlate vs. HelloFresh: The Core Differences
EveryPlate and HelloFresh operate under the same parent company, meaning they often source from the same suppliers and share similar logistical infrastructure. However, they are two distinct brands catering to different consumer needs and budgets. EveryPlate is the value-focused option, prioritizing affordability through simplified recipes and less elaborate packaging. HelloFresh, on the other hand, is the premium brand, offering more complex and varied menus, higher-end ingredients, and more convenience features at a higher price point. Your ideal choice depends on what you value most in a meal kit service.
EveryPlate: The Budget-Conscious Choice
EveryPlate's primary selling point is its affordability, with prices per serving often significantly lower than HelloFresh. To achieve this, the service focuses on straightforward, family-friendly recipes using common, crowd-pleasing ingredients. Packaging is also streamlined; all ingredients are packed together in one box rather than being separated by meal. This means a little more sorting for the home cook, but it translates to lower overhead and costs passed on to the customer. EveryPlate is an excellent option for beginners or those transitioning from relying on takeout, as the recipes are generally easy to follow. Portions are adequate but designed to be precise, fitting the budget-friendly model. While the menu is smaller, typically around 30 options per week, it rotates frequently, keeping things fresh for regular users.
HelloFresh: The Premium and Convenient Experience
HelloFresh justifies its higher price with several value-added features. It offers a much larger weekly menu, with around 70 options, including gourmet meals and dishes with more complex flavor profiles. HelloFresh also provides more robust filtering options for dietary preferences like 'Calorie Smart' and 'Veggie', giving customers more control. In terms of convenience, HelloFresh packages ingredients in color-coded bags for each specific meal, eliminating the need for sorting upon arrival. Their recipes feature more ingredients per dish, leading to a more elevated, restaurant-quality taste. Portion sizes are often more generous, with many users reporting having leftovers. HelloFresh also offers access to a 'Market' for adding extra items like sides and snacks to your weekly order.
Comparison Table
| Feature | EveryPlate | HelloFresh |
|---|---|---|
| Cost per Serving | Significantly lower ($3.98-$7.50) | Higher ($7.33-$13.50+) |
| Recipe Variety | Fewer options (around 30 weekly) | More options (around 70 weekly) |
| Recipe Complexity | Simpler, homestyle, fewer ingredients | More complex, gourmet, more ingredients |
| Dietary Accommodations | Limited vegetarian, calorie-smart options | More filters (Veggie, Calorie Smart, Carb Smart) |
| Packaging | All ingredients loose in one box | Ingredients bagged per meal |
| Portion Size | Adequate and precise | More generous, often with leftovers |
| Add-Ons | Offers some extras like sides | Access to HelloFresh Market for more add-ons |
Who Is Each Service Best For?
Your final decision should be based on your budget, cooking experience, and preferences. Here's a breakdown to help you choose:
Choose EveryPlate if:
- You're on a tight budget: The significant cost savings are the most compelling reason to choose EveryPlate.
- You're new to cooking: The simple, straightforward recipes are less intimidating and build confidence in the kitchen.
- You're a picky eater or have a family with kids: EveryPlate's focus on familiar, crowd-pleasing comfort classics is a safer bet.
- You don't mind a little extra sorting: The simplified packaging requires you to organize ingredients yourself, but it's part of the trade-off for the lower cost.
Choose HelloFresh if:
- You prioritize variety and gourmet flavor: The larger menu and more complex recipes offer an exciting culinary experience.
- You have specific dietary needs: The ability to filter for calorie-conscious or vegetarian meals is a major plus.
- You value maximum convenience: Having ingredients pre-sorted into meal-specific bags saves time and hassle.
- You want more generous portions: If you desire leftovers or have bigger eaters, HelloFresh is a better fit.
Conclusion
Ultimately, the question of whether EveryPlate or HelloFresh is better depends on your personal priorities. Both services offer a convenient way to cook fresh, portioned meals at home, and the ingredient quality is comparable thanks to their shared parent company. For budget-conscious individuals, families, and new cooks who prefer simple, comforting meals, EveryPlate offers exceptional value for money without sacrificing taste. For those willing to invest more for a premium experience, including a wider variety of gourmet recipes, more dietary customization, and superior packaging convenience, HelloFresh is the clear winner. To make the right choice, weigh your budget against your desire for variety and convenience.
Frequently Asked Questions
Is EveryPlate owned by HelloFresh?
Yes, EveryPlate is a budget-friendly meal kit service that is owned by the parent company HelloFresh.
Why is EveryPlate cheaper than HelloFresh?
EveryPlate keeps costs down through simpler recipes with fewer ingredients, less elaborate packaging where ingredients are not pre-sorted by meal, and a more focused menu.
Are the ingredients the same quality for both services?
Since EveryPlate and HelloFresh share suppliers, the ingredients are of comparable quality and freshness. The main difference lies in the recipes and the quantity of ingredients used.
Which meal kit offers better variety?
HelloFresh offers significantly more weekly menu options, with around 70 choices compared to EveryPlate's roughly 30.
Which service has bigger portions?
HelloFresh is known for its more generous portion sizes, with many customers finding they have leftovers. EveryPlate's portions are adequate but more precise.
Is EveryPlate good for beginners?
EveryPlate is an excellent option for beginner cooks due to its simpler, more straightforward recipes that require fewer ingredients and basic cooking techniques.
Is HelloFresh better for specific diets?
Yes, HelloFresh provides more dietary customization and filtering options, such as 'Calorie Smart' and 'Veggie', making it easier to accommodate specific dietary needs than EveryPlate.
Does EveryPlate use more packaging?
No, EveryPlate uses less packaging than HelloFresh by delivering all ingredients loose in one box, whereas HelloFresh packages ingredients into individual meal bags.
Can you swap meals between the services?
No, because they are different services with separate subscription plans and logistics, you cannot swap meals between EveryPlate and HelloFresh.
Which meal kit is better for families with kids?
While HelloFresh has a 'Family Friendly' category, EveryPlate's simpler, budget-friendly comfort food recipes often appeal more directly to picky eaters and families looking to save money.
