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Is Great Value Hazelnut Spread the Same as Nutella?

4 min read

Over 70 million kilograms of Nutella are sold annually in over 160 countries, making it the most recognized hazelnut spread worldwide. This global popularity leads many to wonder if cheaper store-brand alternatives, like Great Value hazelnut spread, offer the same flavor and experience as the iconic original.

Quick Summary

Great Value hazelnut spread is not the same as Nutella due to differences in ingredients, taste profile, and fat content. It serves as a more affordable alternative, but the textural and flavor nuances are distinct, with Nutella often described as richer and Great Value as sweeter and thinner.

Key Points

  • Different Ingredients: Great Value's formula uses different vegetable oils and flavorings than Nutella, impacting taste and texture.

  • Distinct Texture: Nutella is known for its rich, thick consistency, whereas Great Value is often thinner and runnier.

  • Price Advantage: Great Value is a significantly more affordable option per ounce compared to the name-brand Nutella.

  • Varying Tastes: Taste tests show mixed results, with some finding the flavors almost identical, while others notice a difference, citing Nutella as richer and Great Value as sweeter.

  • Unique Recipe: Nutella's recipe is a proprietary formula from Ferrero, whereas Great Value is a store brand produced by third-party manufacturers.

In This Article

Great Value vs. Nutella: A Deep Dive into Ingredients and Manufacturing

At a glance, both Great Value and Nutella appear similar—creamy, chocolatey, and with a prominent hazelnut flavor. However, a closer look at their labels reveals significant differences in their recipes and composition. Walmart's Great Value is a store brand, meaning its products are manufactured by various third-party companies, not by Walmart itself. This contrasts with Nutella, which is produced by the Italian company Ferrero, using a consistent, trademarked recipe worldwide.

Ingredient Analysis: What's Really Inside?

While both spreads share the core components of sugar, oil, hazelnuts, cocoa, and milk, the specific types and ratios of these ingredients set them apart. This is where the major differences in taste and texture originate. The ingredient list is a legal requirement that ranks components by weight, with the heaviest ingredient listed first. For both products, sugar tops the list, indicating both are primarily sugar-based confections.

Key differences in ingredients:

  • Vegetable Oil: Nutella's famous creaminess comes from palm oil, which it sources sustainably. Great Value, on the other hand, uses a blend of modified palm oil, palm oil, and canola oil. The different fat compositions affect both consistency and flavor. The use of canola oil in Great Value is a notable distinction that contributes to its thinner texture.
  • Emulsifiers: Nutella uses soy lecithin as its emulsifier. Great Value uses sunflower lecithin. While both serve the same function of preventing separation, they are different sources of emulsification.
  • Flavoring: Great Value uses an artificial flavor to achieve its taste. Nutella lists "vanillin" as its flavor agent, which can be either natural or artificial, but it is often a synthetic form. The specific flavoring plays a large role in the final aroma and taste profile.
  • Milk Products: The spreads use different forms of milk. Nutella specifies skim milk powder, while Great Value lists both skim milk and whey, which is a byproduct of cheese production.

Nutritional Comparison: Calories and Macronutrients

Comparing the nutritional panels side-by-side reveals minor variances that, for the average consumer, do not dramatically alter the overall nutritional impact of what is essentially a sugar-and-fat-heavy treat.

Feature Great Value Hazelnut Spread (per 2 tbsp) Nutella (per 2 tbsp)
Calories 210 200
Total Fat 15g 11g
Saturated Fat 3.5g 4g
Total Carbohydrate Not specified (High sugar) 22g
Total Sugars Not specified (High sugar) 21g
Protein Not specified 2g

It's important to note that the figures can vary slightly depending on the specific product formulation and country. However, both spreads are calorie-dense and high in sugar, so they should be consumed in moderation.

Taste and Texture: Is the Difference Noticeable?

The perceived similarity between store-brand products and their name-brand counterparts is highly subjective. Many consumers conduct side-by-side taste tests, with differing results. Some claim the tastes are indistinguishable, while others can immediately pinpoint the differences.

Customer Review Insights

  • Great Value: Many reviewers praise the Great Value spread for being a budget-friendly and close approximation of the original. Common descriptors include "tastes just as good" and a good balance of chocolate and hazelnut flavor. However, a consistent complaint is a thinner, sometimes runnier texture, and some find the flavor less rich or complex than Nutella.
  • Nutella: Praised for its rich, creamy, and thick texture, Nutella is often described as having a better balance of chocolate and hazelnut flavors. Some reviewers, however, feel the recipe has changed over the years, becoming sweeter.

Making Your Choice: Which Spread to Buy?

When deciding between Great Value and Nutella, your priorities—whether they are budget, taste, or a specific ingredient profile—will guide your decision. The simple fact that one costs significantly less for a larger quantity is the main driver for many customers to choose the store brand.

Factors to Consider

  • Price: Great Value is almost always the more affordable option per ounce, making it a clear winner for budget-conscious shoppers.
  • Taste Preference: For those with a highly refined palate or a strong nostalgic preference for Nutella's specific flavor, the original might be worth the higher price. For others, the taste difference may be negligible.
  • Texture: Nutella is typically thicker and richer, while Great Value can be runnier, especially in warmer temperatures. If texture is a key factor, consider this difference.
  • Ingredients: Those concerned about artificial flavors or specific oils may prefer one over the other. The differing ingredient lists offer alternative choices based on personal preference.

Conclusion

While Great Value hazelnut spread is a popular and cost-effective alternative, it is not the same as Nutella. Differences in ingredients, manufacturing, and subtle variations in taste and texture ensure each spread offers a unique, albeit similar, experience. The decision ultimately depends on whether you prioritize the classic, thicker, and specific taste of Nutella or prefer the more budget-friendly, often sweeter and thinner, profile of the Great Value version.

For more information on the environmental impact of palm oil, which both products contain, you can visit the RSPO (Roundtable on Sustainable Palm Oil) website, an authoritative source on the subject.

Frequently Asked Questions

No, Nutella is made by the Italian company Ferrero. Great Value is a store brand for Walmart and is produced by various third-party food corporations.

Great Value hazelnut spread is significantly cheaper per ounce than Nutella, offering a more budget-friendly option for consumers.

No, while similar, the taste is not identical. Many reviewers note that Great Value is slightly sweeter and has a different flavor profile due to varying ingredients and flavorings.

Nutella primarily uses palm oil for its texture, while Great Value uses a blend of modified palm oil, palm oil, and canola oil. Additionally, they use different emulsifiers and flavorings.

Great Value spread is generally thinner and runnier than Nutella, which is known for its thick, creamy consistency.

Yes, you can use Great Value as a substitute in most recipes, but be aware that its thinner texture may require slight adjustments. The taste difference is also something to consider for the final flavor.

Neither spread offers significant nutritional benefits and both are high in sugar and calories. They should both be treated as occasional treats and consumed in moderation as part of a balanced diet.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.