What Exactly is LaCroix Pure?
LaCroix Pure is the company's designated 'unflavored' offering, marketed for its clean taste and simplicity. For many consumers seeking a straightforward, zero-calorie, and zero-sweetener sparkling water, it's a go-to option. The official ingredients list provided by the company is quite simple: carbonated water. Unlike the other colorful and fruity varieties in the LaCroix lineup, the blue-canned "Pure" flavor is not infused with any specific fruit or botanical essences.
The 'Natural Essence' Paradox
While LaCroix Pure is sold as unflavored, the debate over its true nature stems from the company's general use of 'natural essence' in its flavored products. The company states that all LaCroix flavors are derived from these natural essence oils. In the flavored versions, these essences are responsible for the distinct aroma and taste. For the 'Pure' variety, the absence of these added essences is what defines it as unflavored.
The real ambiguity for many consumers lies in the lack of transparency surrounding the exact composition of these 'natural essences' in the broader LaCroix line. This lack of detail has led some to question the 'purity' of all LaCroix products, including the unflavored one. Despite this, the ingredients list for the Pure product remains simply 'carbonated water,' confirming it has no added flavorings.
The Legal and Chemical Context
In 2018, a class-action lawsuit was filed against National Beverage Corp., LaCroix's parent company, alleging that the 'all natural' branding was deceptive. The suit claimed that LaCroix uses synthetic ingredients, a charge the company vehemently denied, stating all essences are certified natural. The lawsuit was later withdrawn, but it left a lingering question mark for some consumers regarding the ingredients. For the Pure flavor, this controversy is less relevant, as its ingredient list is straightforward.
The FDA's definition of 'natural flavor' is broad, encompassing anything that adds flavor derived from a plant or animal source. This umbrella term can include a range of compounds, which is why the ambiguity exists. However, specifically for the Pure product, this discussion is moot as it contains no added flavors of any kind. Its taste profile is simply that of carbonated water.
The Taste Profile of LaCroix Pure
For those accustomed to regular tap or bottled water, the taste of LaCroix Pure is a different experience. The process of carbonation creates carbonic acid, which can give the water a slightly tangy or 'bitey' feel. This is a normal and expected characteristic of all sparkling water. The crisp and clean taste praised by fans is a result of the high-quality, filtered water used as the base. There is no fruity, citrusy, or floral aroma, making it a true blank slate.
Why Choose an 'Unflavored' Sparkling Water?
Many people opt for LaCroix Pure for its versatility and health benefits. It offers a way to enjoy the effervescence of soda without the added sugars, artificial sweeteners, or calories. It is often used as a base for custom drinks, mocktails, or cocktails, where the added fizziness is desired without any competing flavors. It's a simple, healthy hydration option, and the absence of flavor is its main selling point.
LaCroix Pure vs. Flavored LaCroix
To understand why LaCroix Pure is considered unflavored, a comparison with its flavored counterparts is useful.
| Feature | LaCroix Pure | Flavored LaCroix (e.g., Pamplemousse) |
|---|---|---|
| Flavor | Truly unflavored; taste is crisp carbonated water. | Flavored using proprietary natural essences. |
| Ingredients | Carbonated Water. | Carbonated Water and Natural Essence. |
| Aroma | Minimal to no aroma. | Distinct aroma from the natural essences. |
| Taste Profile | Neutral, clean, slightly tangy due to carbonation. | Varies depending on the flavor, often mimicking fruit. |
| Versatility | High; excellent for mixing or as a neutral base. | Lower; flavor profile is fixed, best enjoyed alone. |
| Calorie Count | Zero. | Zero. |
Is LaCroix Pure a Healthy Choice?
Yes, LaCroix Pure is an excellent healthy beverage choice. It offers the following benefits:
- Zero Calories: A great way to stay hydrated without adding to your daily calorie intake.
- Zero Sweeteners: Contains no artificial or natural sweeteners.
- Zero Sodium: Free of sodium, which is beneficial for those monitoring their salt intake.
- Whole30 Approved: Its simple ingredients make it compliant with stricter dietary plans.
- Hydrating: It is a perfect substitute for sugary sodas and juices, helping to increase water consumption.
Conclusion
While the term 'natural essence' has generated some controversy for LaCroix's flavored products, the situation is different for the 'Pure' variety. Based on the ingredients list and brand information, LaCroix Pure is truly unflavored, consisting of only carbonated water. Its crisp, clean taste comes solely from the carbonation process and the quality of the water itself. For those seeking a simple, calorie-free, and sodium-free sparkling water without any added flavor, LaCroix Pure is exactly what its name implies.
To learn more about the broader debate over 'natural flavors,' a helpful resource can be found here: The Mysterious Allure of LaCroix's 'Natural Flavor' | WIRED.
