A History of Availability: From Widespread to Scarce
First released in 2017, Monster Ultra Black quickly gained a dedicated following for its crisp, sugar-free black cherry flavor. Its initial broad market presence, however, was not permanent. The flavor gradually became harder to find, disappearing from most retail locations over several years. For a long time, the only consistent way for fans to purchase it was through online retailers like Amazon, often in bulk. This scarcity led to widespread rumors and discussions online questioning if the drink was discontinued for good. The official Monster Energy website continued to list the flavor, but its sporadic availability on store shelves fueled consumer confusion and frustration.
The Ultra Black's Big Comeback
In a move that delighted its cult following, Monster announced in mid-2025 that Ultra Black would return to physical store shelves. The news spread rapidly across social media platforms and fan forums. However, the comeback came with a significant catch: the black cherry flavor would initially be sold as a retail exclusive. Starting in September 2025, the drink was made available only at Kroger-family stores across the United States. This includes chains like Dillons, King Soopers, Fred Meyer, and others under the Kroger umbrella. While this offered some relief to fans within the right regions, it left many others still unable to purchase their favorite flavor locally, continuing the conversation about its accessibility.
Comparison: Ultra Black vs. Other Ultra Flavors
To understand the appeal of Ultra Black, it’s helpful to compare its flavor profile and legacy with other prominent sugar-free options in the Ultra line. Its authentic black cherry taste sets it apart from many of the more generic fruit blends Monster offers.
| Feature | Ultra Black (Black Cherry) | Ultra Red (Mixed Berry) | Ultra Rosa (Grapefruit) |
|---|---|---|---|
| Flavor Profile | Crisp, slightly tart, authentic black cherry taste. | Crisp, refreshing mixed berry flavor. | Light, bright, and sweet grapefruit flavor. |
| Status (2025) | Limited exclusive re-release at Kroger stores. | Discontinued in 2025. | Discontinued in 2025. |
| Sweetness | Authentic cherry, well-balanced. | Classic mixed berry sweetness. | Very sweet, less distinct fruit notes. |
| Legacy | Cult favorite, highly requested return. | Phased out due to underperformance. | Underperforming flavor, removed from line. |
| Availability | Retail-exclusive and online in bulk. | No longer available at most retailers. | Removed from shelves in 2025. |
The Psychology of Scarcity and Exclusivity
The limited availability of Ultra Black has undoubtedly contributed to its cult status. When a product becomes scarce or difficult to find, consumer demand often rises, and its mystique grows. This phenomenon can be seen in the online chatter and social media campaigns for its return. The Kroger-exclusive re-release further plays into this, creating a sense of urgency for those who can access it while heightening the desire for those who cannot. This marketing strategy creates buzz and ensures the initial re-launch is highly successful, even if it leaves some fans disappointed. It mirrors similar strategies employed by other brands to revive interest in 'retired' products.
What the Future Holds for Ultra Black
While the current re-release is a win for many, the long-term future of Monster Ultra Black is still uncertain. The decision to make it a retail exclusive suggests Monster is testing its market performance with a targeted audience before potentially considering a wider rollout. The initial release was reportedly due to underperformance, so the company is likely monitoring sales data closely. The best hope for a broader return is for the Kroger exclusive to prove its profitability, encouraging Monster to re-evaluate its strategy. For now, fans should enjoy the limited-time availability and consider online bulk purchases if they live outside Kroger's market area.
How to Find Monster Black Cherry
For those determined to get their hands on a can, several options exist beyond the retail-exclusive deal:
- Online Retailers: The most consistent option remains online. Websites like Amazon have carried Monster Ultra Black in bulk, allowing fans to purchase it regardless of their location. Shoppers outside the U.S. may also find it on specialized international import sites, though prices can be higher.
- Kroger-Family Stores: If you live near a Kroger, Fred Meyer, or another affiliated grocery store, this is your best bet for finding the drink in single cans. Check the beverage aisle regularly, as stock can vary.
- Social Media and Community Groups: Fans often share real-time sightings of the product in stores on social media and Facebook groups dedicated to Monster Energy flavors. This can be a useful way to track down a can in your area.
- Flavor Alternatives: While not an exact match, fans of black cherry might consider trying other Monster Ultra flavors or similar offerings from competing brands in the interim. This may not satisfy the craving, but it offers a temporary fix.
Conclusion
No, Monster Ultra Black cherry was not permanently discontinued, but its availability has been a rollercoaster for fans. After being phased out of widespread retail distribution for several years, it made a much-anticipated but limited comeback in 2025 as a Kroger-family store exclusive. The beverage continues to be available in bulk online, proving that consumer demand is still strong despite its inconsistent market presence. While the future is not guaranteed, its successful re-release is a testament to its loyal following and a potential sign of broader availability in the future. For now, fans must either track it down at specific retailers or stock up online.
Shop the current selection of Monster Ultra flavors directly on Amazon to see what's currently available and in stock.
