Evaluating New Nordic: A Comprehensive Brand Review
Founded in Scandinavia in 1990, New Nordic has built a reputation on harnessing the power of medicinal plants to create health and beauty supplements. The brand emphasizes its use of naturally sourced ingredients, drawing on its Nordic heritage and a modern, scientific approach to product development. With products sold in over 45 countries, its reach is global, but its core values remain rooted in nature and transparency. Yet, with a wide range of supplements on the market, consumers often ask: Is New Nordic a good brand?
Brand Reputation and Transparency
New Nordic is a publicly traded company on the NASDAQ Stockholm, meaning it is required to report its business operations and financial performance publicly. This level of transparency is a significant advantage for consumers who want to trust the companies behind their supplements. The brand also highlights its "From Seed to Heart" program, through which it controls every step of production, from sourcing raw materials from reliable growers to final packaging. This commitment to a stringent manufacturing process is intended to ensure both product safety and effectiveness.
For example, their Hair Volume supplements use a concentrated apple extract from a carefully controlled process to preserve the herbal substance. They also operate a 'Herbal School' to educate retailers on their products. However, some customer feedback points to potential issues, with one reviewer on REVIEWS.io noting the presence of synthetic fillers and binders in products marketed as natural. While the company's website clearly lists ingredients, some users felt this information could be more prominent.
Product Effectiveness and Customer Feedback
Across multiple online platforms, customer reviews for New Nordic products are generally positive, though results vary by individual. Many users praise the noticeable effects after consistent use, while others report little to no change.
- Hair Volume and Hair Gro: These are among New Nordic's most popular products. Many users report improvements in hair thickness, reduced shedding, and new growth after a few months of consistent use. Reviewers on iHerb and Walmart describe their hair feeling healthier and stronger. Conversely, a review from For Hers points out that while the products are likely safe and easy to use, they may only provide modest benefits and are not a replacement for clinically-proven hair loss treatments like minoxidil.
- Active Liver: This supplement also receives solid reviews, with some users reporting improvements in skin clarity and overall detoxification after a couple of months.
- Magnesium Supplements: The Magic Magnesium products, particularly Glycinate, have a high average rating on retailer sites like Holland & Barrett, with many customers noting positive effects on sleep and muscle cramps.
Ingredient Quality and Sourcing
New Nordic places a strong emphasis on the natural, herbal origins of its ingredients, claiming to use potent, plant-based extracts. Their strict quality control standards include analysis of all ingredients in controlled laboratories. The company's “From Seed to Heart” program is intended to guarantee ingredient purity and quality. This contrasts with some competitors who may source ingredients with less oversight. However, as noted previously, the presence of certain non-medicinal ingredients has been a point of contention for some customers seeking entirely 'clean' labels.
A Comparative Look at New Nordic
While New Nordic focuses on herbal and botanical formulations, other supplement brands have different specializations. The following table provides a quick comparison:
| Feature | New Nordic | Nordic Naturals | GNC Live Well |
|---|---|---|---|
| Primary Focus | Herbal supplements and 'beauty from within' | Omega-3 supplements and other nutritional products | Broad range of vitamins, minerals, and sports nutrition |
| Ingredient Sourcing | Natural, plant-based, controlled 'From Seed to Heart' program | Focus on purity, freshness, and sustainability, especially for fish oil | Varies widely across a vast product range; less uniform sourcing control |
| Retail Availability | Found in major pharmacies and health food stores globally | Specialized health food stores and online platforms | Widely available in dedicated stores, online, and third-party retailers |
| Noteworthy Products | Hair Volume, Active Liver, Magic Magnesium | Fish Oil, Algae Omega | Multivitamins, protein powders, specialty supplements |
Conclusion: Is New Nordic a Good Brand?
Based on brand reputation and consumer feedback, New Nordic is largely considered a reputable and good brand, particularly for those seeking natural, herbal-based supplements. Its long-standing presence since 1990, public listing, and strict quality control processes lend it significant credibility. While individual results can vary, a significant number of customer testimonials on platforms like iHerb and Trustpilot attest to product effectiveness for key offerings like Hair Volume and Active Liver. For potential users, the brand's Scandinavian-rooted philosophy of prioritizing nature and scientific validation is a key selling point. However, some consumers may be turned off by the presence of synthetic fillers, an issue mentioned in some independent reviews. It's crucial for prospective buyers to examine ingredient lists closely and manage expectations regarding supplement effects, particularly when compared to prescription treatments. Overall, New Nordic provides a quality option in the natural health market.
To learn more about the company's manufacturing and quality control standards, you can visit their official site here.
Key Takeaways
- Reputable Brand: New Nordic is a publicly-listed Scandinavian company founded in 1990, demonstrating a long history and commitment to transparency.
- Positive Customer Feedback: Many users report positive results with products like Hair Volume, Active Liver, and Magic Magnesium, citing improved hair health, better sleep, and detoxification.
- Emphasis on Natural Ingredients: The brand focuses on herbal and plant-based formulas, controlling the production process from cultivation to packaging through its "From Seed to Heart" program.
- Individual Results Vary: As with any supplement, efficacy depends on the individual. Some users report modest or slow results, and these products are not replacements for medical treatments.
- High-Quality Control: New Nordic conducts extensive laboratory testing to ensure the safety and effectiveness of its ingredients and finished products.
- Clear Labeling is Key: Prospective buyers should scrutinize ingredient lists, as some products contain fillers and binders, which might be a concern for consumers seeking strictly natural formulations.
FAQs
Q: What is New Nordic known for? A: New Nordic is a Swedish company known for its natural, herbal dietary supplements and beauty products, with key offerings like Hair Volume and Active Liver being particularly popular.
Q: Are New Nordic supplements scientifically proven? A: New Nordic states it conducts extensive trials and uses ingredients with some level of scientific evidence. However, the efficacy of supplements can vary greatly, and they are not a substitute for conventional medical treatments.
Q: Where are New Nordic products manufactured? A: Nearly all of New Nordic’s products are manufactured in controlled facilities located in Sweden and Denmark, under strict quality standards.
Q: Is New Nordic a budget-friendly brand? A: While pricing can vary by retailer, some customers note that while the supplements are effective, they can be pricey for consistent, long-term use. Some retailers may offer competitive pricing.
Q: Can I take New Nordic products if I am vegan? A: Some New Nordic products are formulated to be vegan-friendly, but it's important to always check the specific product's packaging or description for confirmation, as others may contain animal-derived ingredients.
Q: What is the "From Seed to Heart" program? A: This is New Nordic's program for controlling the entire production chain, from sourcing raw materials to delivering the finished product. The program is designed to ensure the quality, safety, and effectiveness of their products.
Q: Where can I buy New Nordic products? A: New Nordic products are widely available at health food stores, pharmacies, and online retailers such as iHerb and Walmart.
Q: Are there any side effects from using New Nordic supplements? A: While the products are generally well-tolerated, some individuals may experience mild side effects, such as gastrointestinal discomfort. It's always best to consult with a healthcare professional before starting any new supplement regimen.
