A History of Quality and Innovation
Established in 1985 in Quebec, Canada, New Roots Herbal began as a natural health food store before evolving into a respected formulator and manufacturer of natural health products. The company's vision, rooted in providing natural and innovative products, emphasizes ethical sourcing and sustainability.
In-House Expertise and Scientific Collaboration
New Roots Herbal collaborates with a team of naturopathic doctors, scientists, and herbalists for product formulation, contrasting with many companies that use third-party labs. This in-house team includes PhDs, MScs, and BScs dedicated to research.
Unmatched Quality Control and Manufacturing Standards
A key differentiator for New Roots is its commitment to testing, operating its own ISO/IEC 17025-accredited laboratory. This prestigious accreditation, held by only a few labs in Canada, surpasses standard Good Manufacturing Practices (GMP) and covers all aspects of laboratory operation, providing robust quality assurance.
New Roots' Quality Control Process:
- Triple Testing: Ingredients are tested three times for identity, potency, and purity.
- Comprehensive Contaminant Screening: Products are tested for numerous contaminants including heavy metals, PCBs, mycotoxins, over 80 pesticides, microbiology, mould, and fungus.
- Certified Reports: The ISO-accredited lab provides certified reports.
- Allergen Avoidance: Products are free of common artificial additives and allergens like gluten, dairy, and soy.
Diverse Product Range for Holistic Health
New Roots offers over 400 products covering a wide range of health concerns, from daily vitamins to targeted formulas.
Examples of popular New Roots products and categories:
- Digestive Health: Probiotics and digestive enzymes.
- Women's Health: Herbal extracts and nutrients for hormonal balance.
- Cardiovascular Health: Molecularly distilled Wild Omega fish oils.
- Prostate Health: Prostate Perform, formulated for men over 40.
- Mood and Stress Support: Products like Joyful, with botanical extracts and amino acids.
Comparing New Roots Herbal to Other Supplement Brands
Evaluating New Roots involves comparing its practices to industry norms.
| Feature | New Roots Herbal | Generic Supplement Brand |
|---|---|---|
| Manufacturing Oversight | Owns ISO 17025-accredited lab | Relies on third-party labs or standard GMP |
| Purity Testing | Extensive testing for contaminants | May have minimal testing |
| Ingredient Sourcing | Focus on organic, wild-crafted, and GMO-free | Standard ingredients |
| Formulation Expertise | In-house team of experts | Standard formulas |
| Testing Transparency | Provides certified reports | Limited transparency |
Customer Feedback and Efficacy
Customer and practitioner feedback is generally positive, highlighting purity and strength. Some minor negative feedback exists regarding specific product issues on platforms like Amazon, but these don't indicate widespread quality problems. New Roots' transparency fosters customer loyalty. For more on supplement quality standards, refer to this article: What Every Supplement User Should Know About Quality.
Conclusion: The Verdict on New Roots
Based on their rigorous quality control, in-house ISO 17025-accredited lab, ethical sourcing, and expert formulation, New Roots is a good supplement company. Their practices exceed basic industry standards, providing confidence in the purity and potency of their wide range of products. New Roots Herbal is a trustworthy option for those seeking reliable natural health supplements.
