What is the Clean Label Project?
The Clean Label Project is a national non-profit organization that focuses on consumer product safety issues often overlooked by standard regulations, such as industrial and environmental contaminants and toxins. Unlike many certification bodies that only check for ingredients, the Clean Label Project tests finished products for a wide range of substances, including heavy metals, pesticide residues, and plasticizers. Their mission is to bring truth and transparency to product labeling by using data and chemistry-based testing to determine which brands prioritize purity. By purchasing products directly from store shelves, the Clean Label Project independently verifies what is actually in the products consumers buy.
Serenity Kids' Clean Label Project Purity Award
Yes, Serenity Kids is clean label certified, and has been recognized by the Clean Label Project with a Purity Award. This award signifies that their products meet the highest standard for safety and purity set by the organization. The rigorous testing process evaluates products for over 200 different contaminants, including heavy metals, glyphosate, agrochemicals, and plastics. Serenity Kids has explicitly stated that their decision to partner with the Clean Label Project was driven by a commitment to transparency and addressing consumer concerns about contaminants in the food supply. The Purity Award gives parents confidence that the products have been vetted by a trusted third party.
Rigorous Third-Party Testing
The Clean Label Project tests products by purchasing them directly from retail shelves, just as a consumer would. This process ensures the samples tested are representative of what is available to the public, preventing a company from submitting a specially prepared, cleaner batch for evaluation. The samples are then sent to independent, ISO-accredited analytical chemistry laboratories for testing. If a product's test results are in the top tier for its category, it can qualify for the Purity Award.
How Serenity Kids Ensures Product Purity
Serenity Kids employs a comprehensive, multi-step quality assurance process to ensure their products are as pure as possible, even beyond the Clean Label Project's requirements. This process includes:
- Supplier and Material Review: Only reputable suppliers are sourced from. For ingredients known to naturally absorb heavy metals from the soil, such as certain vegetables, the company sets strict internal limits and requires documentation from suppliers regarding heavy metal content.
- Internal Testing: Before production, ingredients are tested. Then, after each production run, product samples are tested again to ensure they meet the brand's stringent internal heavy metal limits and comply with safety regulations.
- Third-Party Testing: Products are rigorously tested by the independent Clean Label Project for over 200 contaminants, providing an additional layer of verification.
- Ethical Sourcing and Regenerative Agriculture: Serenity Kids prioritizes ingredients sourced from trusted American family farms that practice regenerative agriculture, which helps reduce contamination and promote environmental health.
Additional Certifications
In addition to the Clean Label Project Purity Award and Pesticide Free Award, Serenity Kids holds several other certifications that demonstrate their commitment to quality and safety:
- USDA Certified Organic: Products are made with at least 95% organic ingredients, and synthetic pesticides or GMOs are not used.
- Non-GMO Project Verified: Products are verified to be free of genetically engineered ingredients.
- Ethically Sourced: Meats are from animals that are pasture-raised or grass-fed, and animal welfare is a priority.
Serenity Kids vs. Generic Organic Baby Food
| Feature | Serenity Kids | Generic Organic Baby Food |
|---|---|---|
| Clean Label Certified? | Yes (Purity and Pesticide Free Awards) | No (Often lacks third-party contaminant verification) |
| Heavy Metal Testing? | Rigorous (Internal, supplier, and third-party testing) | Minimal (May only meet baseline FDA standards) |
| Primary Macronutrients | Balanced (High protein and healthy fats) | High Carbohydrates (Often fruit-first and high in natural sugars) |
| Added Sugars? | No | Varies (Some may contain added sugars or excess sugary fruit purees) |
| Sourcing Transparency? | High (Vets suppliers, supports regenerative agriculture) | Variable (Can lack detailed supplier information) |
Conclusion
For parents seeking the highest standard of purity and transparency in their baby's food, the answer to "Is Serenity Kids clean label certified?" is a definitive yes. Serenity Kids has been independently tested and verified by the Clean Label Project, earning both the Purity Award and Pesticide Free Award for its products. This recognition, combined with their robust internal testing procedures, emphasis on ethical sourcing, and commitment to low-sugar, nutrient-dense recipes, provides a high level of reassurance. This third-party validation helps busy parents make informed choices, knowing the products meet rigorous standards for contaminants like heavy metals and pesticides. While other organic brands exist, Serenity Kids’ additional steps and focus on heavy metal testing provide a distinct advantage for families who want maximum purity in their baby's diet. For more information on the testing and certification process, visit the Clean Label Project website.
