Tag: Serenity kids

According to the Clean Label Project, a nonprofit consumer protection group, Serenity Kids was among the first baby food brands to receive their Purity Award, confirming that it is indeed clean label certified. This certification is awarded after a rigorous testing process that checks for over 200 environmental and industrial contaminants.

The term "clean brand" is not officially regulated, leading to significant consumer confusion across different industries. This is particularly true for the name Serenity, which is used by several unrelated companies, including a baby food brand, a skincare line, and a hygiene products manufacturer. This article clarifies the claims of each to help you make informed purchasing decisions.

According to the U.S. House of Representatives, baby food accounts for a large amount of heavy metal exposure in babies, and a study in 2021 found arsenic, cadmium, and lead in many organic baby foods. This has made parental concern a primary issue, leading many to ask: is Serenity Kids a safe baby food brand?