High Noon's "No Added Sugar" Promise
High Noon has built a strong brand identity around transparency and using premium ingredients. A core part of their marketing is the promise of "no added sugar". This means that unlike many other alcoholic beverages, High Noon does not use corn syrup or other caloric sweeteners to enhance its flavor profile. The sweetness you taste comes from the real fruit juice blended into the seltzer. This commitment to avoiding artificial additives and unnecessary sugars is a major reason for its popularity among those tracking their sugar intake or following specific dietary plans like keto.
What About the Natural Sugar from Fruit?
While there is no added sugar, High Noon does contain a small amount of naturally occurring sugar from the real fruit juice. The exact amount varies slightly depending on the flavor, but it is typically very low. For example, a 12oz can contains approximately 2.6 grams of total carbohydrates, which includes the fruit's natural sugar content. This is a key distinction from beverages that use significant amounts of added sugar, resulting in a much higher carb and calorie count. For consumers, this means they are enjoying a more natural, fruit-forward flavor without the excessive sweetness or sugar rush.
The High Noon Ingredients List
High Noon's ingredient list is refreshingly simple and a major part of its appeal. By using real fruit juice, rather than artificial flavors, the seltzer delivers a more authentic and less synthetic taste.
Here are the core ingredients found in most High Noon vodka seltzers:
- Vodka: The primary alcohol base, which provides a cleaner, smoother finish than the malt liquor used in many competitor seltzers.
- Real Fruit Juice: The source of the seltzer's flavor and natural sweetness.
- Sparkling Water: Provides the characteristic crisp, bubbly texture.
- Natural Flavors: Sometimes used in combination with real juice to perfect the flavor profile, but not a source of added sugar.
High Noon vs. Other Popular Seltzers: Sugar Comparison
When evaluating hard seltzers, the sugar content is a crucial factor for many consumers. Here's a comparison to help illustrate where High Noon stands.
| Brand | Added Sugar | Total Sugars (approx. per 12oz can) | Carbs (approx. per 12oz can) | Calories (per 12oz can) |
|---|---|---|---|---|
| High Noon | 0g | 2.6g - 3g | 2.6g - 3g | 100 |
| White Claw | 0g | 2g | 2g | 100 |
| Truly | 1g | 1g | 2g | 100 |
This table highlights High Noon's position as a comparably low-sugar option, though some variations exist. The slight increase in sugar and carbs in High Noon compared to some competitors is directly tied to its use of real fruit juice instead of purely artificial flavorings and sweeteners. For many, this is a worthwhile trade-off for a more natural and flavorful product. High Noon's commitment to quality ingredients, including real juice, is often cited as a key differentiator.
High Noon Flavors and Sugar Content
Different High Noon flavors are made with different real fruit juices, which can slightly affect the total sugar count.
- Core Flavors (e.g., Watermelon, Black Cherry): These generally adhere to the standard 2.6-3g of total sugar per can. The fruit juice provides a natural, vibrant flavor that tastes more authentic than many synthetic alternatives.
- Tequila Seltzer Line: High Noon's tequila-based seltzers also maintain the "no added sugar" policy and contain around 2g of total sugar per can.
- Sun Sips Line: The brand's messaging consistently reinforces its low-sugar content across all its vodka and tequila seltzer products, emphasizing the use of real fruit juice for flavor.
Conclusion
In summary, there is no added sugar in High Noon vodka seltzers. The small amount of sugar found in each can is derived naturally from the real fruit juice used for flavoring, typically amounting to less than 3 grams. This commitment to simple, high-quality ingredients, combined with its 100-calorie count and gluten-free status, makes High Noon a popular and transparent choice in the hard seltzer market. For consumers monitoring their sugar intake, High Noon provides a flavorful option without the need for artificial sweeteners or excessive caloric sugar additives, offering a cleaner, crisper taste.
Your Health and Moderation
While High Noon is a lower-sugar alcoholic option, it is important to remember that it is still alcohol. VinePair has a good overview of this consideration. Moderation is key to a healthy lifestyle. No alcoholic beverage should be considered truly "healthy," but understanding what goes into your drink can help you make more informed choices.
What are the sugar levels in the Tequila line?
High Noon's tequila seltzer line also contains no added sugar, with the total sugar count typically at 2g per can.
How does the real fruit juice affect the taste?
The real fruit juice gives High Noon a more authentic and robust flavor compared to seltzers that use purely artificial flavoring. The taste is often described as crisp and clean, without an overpowering or synthetic sweetness.
Is High Noon a good option for people on a low-carb diet?
With only 2.6-3g of total carbohydrates per can, High Noon is a suitable option for many individuals following a low-carb or ketogenic diet, as long as it fits within their daily carbohydrate limits.
Can I find High Noon's nutrition information on the packaging?
Yes, High Noon provides nutrition information on its packaging, allowing consumers to easily check the calorie, carb, and sugar content.
Is High Noon healthier than other seltzers?
High Noon is often considered a "better-for-you" alternative compared to some sugary beverages, but it's not a health food. Its use of real vodka and real fruit juice makes it a cleaner option than many others that rely on malt liquor and artificial flavors.
Does the sugar content change with different High Noon flavors?
Yes, the total sugar can vary slightly between flavors due to the different fruit juices used, but all High Noon vodka seltzers contain no added sugar and remain low overall.
Does High Noon use any artificial sweeteners?
Recent information suggests High Noon uses "non-nutritive sweeteners" in some formulas to achieve its low-sugar profile while maintaining flavor. While they have no added sugar, this detail is worth noting for those sensitive to or trying to avoid all non-caloric sweeteners.
