What's in Vegan Nutella and How Does it Compare?
When Ferrero launched its official Nutella Plant-Based version, many in the vegan community were hopeful for a healthier, guilt-free indulgence. The key difference is the replacement of skimmed milk powder with a combination of chickpeas and powdered rice syrup. However, the core ingredients—sugar and palm oil—remain the first two on the list, just as they are in the original Nutella. This means that despite being vegan, the spread's basic composition is still far from what most nutritionists would consider "healthy." Both the classic and plant-based versions are classified as ultra-processed foods (UPFs), which have been linked to various health concerns. The vegan version is a suitable alternative for those avoiding dairy, but it does not represent a significant nutritional upgrade. For many vegans, the continued use of palm oil also remains a concern, given its well-documented environmental impact.
Vegan Nutella vs. The Original: A Nutritional Showdown
To truly understand if vegan Nutella is a healthier option, we need to compare the nutritional information head-to-head. The differences, while present, are marginal.
| Nutritional Aspect | Original Nutella (per 100g) | Vegan Nutella (per 100g) | Difference | 
|---|---|---|---|
| Calories | 539 kcal | 534 kcal | Slightly lower | 
| Fat | 30.9 g | 31.8 g | Slightly higher | 
| Saturated Fat | 10.6 g | 11 g | Slightly higher | 
| Sugar | 56.3 g | 45.4 g | Lower (approx. 11g) | 
| Protein | 6.3 g | 6.8 g | Slightly higher | 
| Ingredients | Sugar, Palm Oil, Skimmed Milk Powder | Sugar, Palm Oil, Chickpeas, Rice Syrup Powder | Dairy vs. Plant-based milk replacers | 
The Truth About Sugar and Fat
As the table shows, while the sugar content is lower in the plant-based version, it still contains a very high amount. A single 15g serving, which is the recommended portion size, still delivers around 6.8g of sugar. The overall fat content is also slightly higher in the vegan version. These levels of sugar and fat mean that consuming vegan Nutella can still lead to unhealthy habits and weight gain if not strictly limited. The presence of powdered rice syrup in the vegan version is also noteworthy, as it has a high glycaemic index, which can cause rapid blood sugar spikes. In comparison, truly healthy spreads made from just nuts and cocoa offer a much more balanced nutritional profile, higher in protein and fiber, and lower in refined sugars.
The Palm Oil Dilemma
Both the original and vegan Nutella contain palm oil, a critical ingredient for achieving its creamy texture. The production of palm oil has been widely criticized for its negative environmental and social impacts, including deforestation and habitat destruction. While Ferrero states it uses 100% RSPO-certified sustainable palm oil, many vegans and eco-conscious consumers still choose to avoid it due to the complex ethical issues surrounding its production. For these consumers, a vegan product with palm oil may not align with their values, even if it is technically dairy-free.
Healthier Vegan Chocolate Spread Alternatives
If you're seeking a genuinely healthy chocolate hazelnut spread, your best bet is to look beyond the major supermarket brands. There are two main paths: choosing from specialized commercial brands or making your own from scratch.
Commercial Brands with Better Credentials
Several companies focus on creating healthier, less processed spreads:
- Justin's Chocolate Hazelnut Butter Blend: Adds almonds for extra flavor and uses less sugar than Nutella.
- Artisana Organics Hazelnut Cacao Spread: Palm oil-free and made with organic coconut sugar, offering a cleaner ingredient list.
- Nutiva Organic Hazelnut Spread: Includes flaxseed flour and chia seed oil for added fiber and Omega-3s.
- Rigoni Nocciolata Dairy-Free: An organic, dairy-free, and palm oil-free Italian option.
DIY Homemade Vegan Nutella
For maximum control over ingredients, making your own vegan Nutella is a great option. A simple recipe typically involves:
- Roasted Hazelnuts: Toasted and blended into a creamy butter.
- Natural Sweeteners: Such as maple syrup, dates, or agave nectar instead of refined sugar.
- Cocoa Powder: To deliver the chocolate flavor.
- Dairy-Free Milk: A small amount of almond or coconut milk helps achieve the desired consistency.
- No Palm Oil: Homemade versions naturally avoid this controversial ingredient.
Weighing the Pros and Cons
Pros:
- Dairy-Free: Suitable for vegans, those with lactose intolerance, or milk allergies.
- Lower Sugar (than original): The official plant-based Nutella has approximately 20% less sugar than its classic counterpart.
- Authentic Flavor: Ferrero has developed a formulation that closely mimics the classic taste.
Cons:
- Ultra-Processed: Like the original, it's a highly processed food, not a whole-food product.
- High in Fat & Sugar: Despite a slight reduction in sugar, it remains an energy-dense product that should be consumed sparingly.
- Palm Oil Included: Retains the same palm oil, which many ethical vegans seek to avoid.
- Not a Health Food: It provides minimal nutritional benefit beyond being an energy-dense treat.
The Verdict: Is Vegan Nutella Truly a Healthy Choice?
While vegan Nutella successfully serves its purpose as a dairy-free alternative for those following a plant-based diet, it is not a "healthy" product in the conventional sense. The presence of sugar and palm oil as the primary ingredients means it offers very little nutritional advantage over the original. It remains a decadent, high-calorie treat that should be enjoyed in moderation. For individuals prioritizing health, weight management, or a cleaner, less-processed diet, superior alternatives exist, both commercially and as simple homemade recipes. Choosing one of these healthier options provides the rich chocolate and hazelnut flavor without the baggage of excessive sugar, saturated fat, and controversial palm oil.
Conclusion
In the final analysis, vegan Nutella is a step forward for dietary inclusivity but not for nutrition. It allows more people to enjoy the nostalgic taste of Nutella, but health-conscious consumers must remember that "vegan" does not automatically equate to "healthy." The best choice for overall wellness remains to consume this spread as an occasional treat or explore the genuinely healthier and less-processed alternatives available. For more information on dietary fats and healthy eating, consult authoritative sources on nutrition, such as the British Heart Foundation.