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Is Vertical Diner Vegan? Yes, It's 100% Plant-Based Comfort Food

3 min read

Since beginning as a vegan food cart at the Salt Lake City Farmer's Market in 1998, Vertical Diner has been committed to serving only plant-based cuisine. If you've asked, "Is Vertical Diner vegan?", the answer is a resounding and emphatic yes, offering a full menu of American diner classics made without any animal products.

Quick Summary

Vertical Diner is a fully plant-based restaurant with locations in Salt Lake City and Portland. It serves vegan versions of classic American diner and comfort food, including all-day breakfast, burgers, and sandwiches, in a retro-inspired setting.

Key Points

  • 100% Vegan: Vertical Diner serves a completely plant-based menu with no animal products whatsoever.

  • Comfort Food Focus: It specializes in vegan versions of classic American diner comfort food, such as burgers, sandwiches, and all-day breakfast.

  • Established History: The restaurant has been operating since 1998, starting as a food cart before evolving into its current diner format.

  • Multiple Locations: Vertical Diner has successful locations in both Salt Lake City, Utah, and Portland, Oregon.

  • House-Made Ingredients: The diner is known for making many of its ingredients, including faux meats, cheeses, and sauces, from scratch.

  • Welcoming to All: Both vegans and non-vegans enjoy the menu, with many reviews highlighting the impressive taste and quality.

In This Article

A Retro Diner Experience, Fully Vegan

Vertical Diner has cemented its reputation as a haven for vegan comfort food, proving that satisfying, classic diner fare is possible without a single animal product. The restaurant embraces a throwback aesthetic, complete with cozy booths and a friendly atmosphere, but its menu is built entirely on plant-based ingredients. This approach has earned it a loyal following from both vegans and omnivores alike, who praise the delicious and filling food. What began as a humble food cart has grown into a beloved dining destination known for its generous portions, house-made ingredients, and commitment to cruelty-free cooking.

The Journey from Food Cart to Vegan Powerhouse

The story of Vertical Diner is a testament to the growth of plant-based dining. It was founded by Ian and Kelsey Brandt, who started their business at the Salt Lake City Farmer's Market in 1998. This initial success led to the opening of Sage's Cafe, a gourmet vegan restaurant, and later the more casual Vertical Diner concept in 2007. Over the years, the two brands merged, and Vertical Diner became the flagship operation, expanding its footprint and its menu. The restaurant later opened a second location in Portland, Oregon, solidifying its place as a top-tier vegan establishment. This history of dedication to plant-based cuisine is evident in every dish, from the house-made sauces and cheeses to the specially crafted faux meats.

A Menu That Rivals Any Traditional Diner

One of the most impressive aspects of Vertical Diner is its expansive menu, which offers a vegan take on virtually every American diner staple. Customers can enjoy all-day breakfast, sandwiches, hearty entrées, and decadent desserts, all without worrying about hidden animal products. This vast array of options ensures there is something for everyone, whether they are a long-time vegan or a curious newcomer. The menu's creativity and deliciousness are frequently highlighted in customer reviews.

Popular menu items include:

  • The Reuben: A fan-favorite sandwich featuring house-made corned beef style seitan, sauerkraut, and a special sauce.
  • Dude Cakes: Fluffy, delicious pancakes served with a choice of toppings.
  • Buffalo Chick'un Tigers: Fried vegan chicken bites tossed in buffalo sauce.
  • Macaroni and Cheese: A creamy, dairy-free version of the classic comfort food.
  • Tiramisu: A popular dessert that proves vegan treats can be just as satisfying as their traditional counterparts.

The Vertical Diner vs. Traditional Diner Experience

Feature Vertical Diner Traditional Diner
Menu 100% Plant-Based Omnivorous (Includes meat, dairy, eggs)
Protein Sources Seitan, tofu, tempeh, jackfruit, lentils, beans Beef, pork, chicken, dairy, eggs
Cheese & Dairy House-made vegan cheeses, non-dairy creams Cow's milk cheese, butter, cream
Allergies & Diets High compatibility for dairy-free, vegan; 80% gluten-free options Requires careful ordering; cross-contamination risk is high
Customer Base Appeals to vegans, vegetarians, and adventurous omnivores Primarily caters to omnivores
Ethical Focus Prioritizes environmental, social, and animal welfare impacts Minimal focus on plant-based ethics

The Verdict: More Than Just a Vegan Restaurant

In addition to its culinary offerings, Vertical Diner cultivates a community-focused, welcoming atmosphere. The restaurant is often praised for its friendly and attentive staff, who contribute to the overall positive dining experience. The owners' philosophy centers on the positive impact of a plant-based diet, not just on animal welfare, but on the environment and personal health as well. The success of Vertical Diner illustrates that vegan food is not a niche market but a rapidly growing movement capable of delivering familiar flavors in innovative ways. It is a destination that satisfies cravings for nostalgic American fare while aligning with modern ethical and health-conscious values. For anyone traveling to Salt Lake City or Portland, Vertical Diner offers a truly memorable and delicious plant-based meal.

For the latest menus and location information, be sure to visit their official website Vertical Diner.

Conclusion

To put it simply, if you're asking, "Is Vertical Diner vegan?", the answer is definitively yes. As a 100% plant-based establishment with a long history of serving delicious vegan comfort food, it provides a perfect dining option for vegans, vegetarians, and omnivores alike. With locations in both Salt Lake City and Portland, and a commitment to quality, house-made ingredients, Vertical Diner is a must-visit for anyone seeking a satisfying, guilt-free diner experience.

Frequently Asked Questions

Yes, Vertical Diner is a 100% vegan restaurant, and every item on their menu is completely plant-based.

Yes, they serve breakfast all day, making it a perfect spot for brunch or a late-morning meal.

Absolutely. Many reviews from non-vegans praise the food's flavor and quality, often expressing surprise at how satisfying the plant-based options are.

Yes, a significant portion of Vertical Diner's menu can be made gluten-free, often over 80% according to their own reports.

Fan favorites include the Reuben sandwich, Dude Cakes, Buffalo Chick'un Tigers, and their famous Macaroni and Cheese.

Vertical Diner has locations in Salt Lake City, Utah, and Portland, Oregon.

Yes, Vertical Diner is known for its house-made ingredients, including faux meats, cheeses, and condiments like ketchup and hot sauce.

Yes, co-founder Ian Brandt has been vegan for many years and is committed to the plant-based lifestyle.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.