High Noon: The Modern Hard Seltzer
High Noon has quickly become a popular choice for those seeking a lighter, more refreshing alcoholic beverage. The brand's rise is largely attributed to its transparent marketing, emphasizing its low-calorie count and simple ingredients.
Key Characteristics of High Noon
- Made with Real Vodka and Real Juice: High Noon distinguishes itself from many other hard seltzers by using a base of real vodka and fruit juice, rather than fermented cane sugar or malt liquor.
- 100 Calories Per Can: A standard 12-ounce can contains approximately 100 calories, making it a lower-calorie alternative to many beers and mixed drinks.
- No Added Sugar: For many flavors, High Noon advertises no added sugar, appealing to health-conscious consumers looking to minimize their sugar intake.
- Gluten-Free: Since High Noon uses a vodka base, it is naturally gluten-free, a significant advantage for those with celiac disease or gluten sensitivities.
- Low Alcohol by Volume (ABV): At 4.5% ABV per can, High Noon offers a relatively moderate alcohol content compared to many wines.
The Health Trade-Offs of Hard Seltzers
While High Noon has several appealing features, it is still an alcoholic beverage and should be consumed with caution. Alcohol provides empty calories with no nutritional value, and excessive consumption can hinder weight loss efforts and pose significant health risks.
Wine: The Traditional Choice
Wine, especially red wine, has a long-standing reputation for having certain health benefits, primarily due to its antioxidant content. However, this perception has been increasingly challenged by modern health research.
Key Characteristics of Wine
- Higher Calorie Count: A standard 5-ounce glass of wine generally contains more calories than a 12-ounce High Noon can, typically ranging from 120 to 140 calories, depending on the variety.
- Contains Antioxidants: Red wine, in particular, contains polyphenols like resveratrol from grape skins, which are linked to antioxidant activity and potential cardiovascular benefits. White wine has far fewer of these compounds.
- Higher ABV: The alcohol content of wine is typically higher, ranging from 11% to 15% ABV, which contributes directly to its caloric density.
- Sugar and Carb Content: The sugar and carb content in wine can vary. While dry wines are low in sugar, sweeter dessert wines contain significantly more, which impacts both the calorie count and blood sugar levels.
- Potential Additives: It's worth noting that some winemakers can add over 70 ingredients for clarification and stabilization that don't have to be listed on the label, unless the wine is certified organic.
Wine vs. High Noon: A Nutritional Comparison
This table provides a quick overview of how a standard serving of High Noon and wine stack up nutritionally.
| Feature | High Noon (12 oz can) | Wine (5 oz glass) | 
|---|---|---|
| Calories | ~100 | ~120–140 (varies) | 
| Sugar | No added sugar | Variable; low in dry wine, high in sweet wine | 
| Carbohydrates | ~2g | ~3-4g (varies) | 
| Antioxidants | None | High in red wine, low in white wine | 
| Alcohol Base | Real Vodka | Fermented grapes | 
| Gluten | Gluten-free | Gluten-free | 
The Broader Health Context of Alcohol Consumption
While the nutritional breakdown is useful, it's crucial to consider the bigger picture. Modern health research, including guidance from the CDC, emphasizes that no level of alcohol consumption is entirely without risk. The long-held belief that moderate drinking is beneficial for heart health is now being questioned, as studies may have been influenced by comparing drinkers to abstainers who might have stopped for health reasons.
Regardless of your drink choice, the amount you consume is the most significant factor impacting your health. Excessive alcohol intake, regardless of the type, is linked to a higher risk of several cancers, liver damage, and other chronic diseases.
Choosing for Your Goals
For those primarily focused on weight management and minimizing caloric and sugar intake, High Noon is the clear winner on a per-serving basis. It offers a lower-calorie, no-added-sugar option that fits more easily into a calorie-controlled diet. The lower ABV also helps reduce overall alcohol consumption per drink.
However, for those who value the potential antioxidant content found in red wine, it still has a slight edge, though it comes with a higher calorie count and alcohol percentage. It's critical to remember that any potential benefits of red wine's antioxidants are likely outweighed by the risks associated with alcohol consumption.
Ultimately, the healthiest choice is always moderation. Opting for a lower-calorie drink like High Noon can be a good strategy for reducing calorie intake, but it doesn't make it a 'health drink.' It remains an alcoholic beverage whose health impact is most dependent on how often you fill your glass.
Conclusion
When deciding is wine or High Noon healthier, High Noon generally presents a lighter, lower-calorie, and no-added-sugar option per serving, making it the more diet-friendly choice for many. Wine, particularly red wine, contains antioxidants but is higher in calories and alcohol, and its purported health benefits are increasingly debated within the medical community. For most people, the decision comes down to personal preference and responsible consumption. Drinking less alcohol overall, regardless of the type, is the most effective strategy for maintaining long-term health.
For more information on alcohol consumption guidelines, visit the CDC's website.