BVO's History and the Shift Away from the Additive
Brominated vegetable oil (BVO) is a food additive that was historically used in fruit-flavored beverages to keep citrus oils, which contain flavorings, from separating from the rest of the liquid. By weighting down the citrus component, BVO created a consistent, cloudy, and appealing appearance in sodas. However, concerns over its safety have existed for decades, with studies linking it to potential health issues, particularly with long-term, high-volume consumption.
Starting in the mid-2010s, major beverage companies began phasing out BVO from their product lines under public pressure. This industry-wide shift accelerated following landmark legislation. In 2023, California became the first U.S. state to ban the additive, prompting national brands to reformulate their recipes. The most significant action came in July 2024, when the FDA officially banned BVO from all food and drinks, with manufacturers having until August 2025 to comply.
Major Brands and Reformulated Sodas Without BVO
Many of the biggest beverage producers in the U.S. have already removed BVO from their popular soda and sports drink products. The reformulation process was often completed years ago to meet consumer demands and international standards, as BVO was already banned in countries like Japan and in the European Union. This pre-emptive action means that many of the sodas you find on shelves from these major companies are now BVO-free.
- Coca-Cola Company products: Coca-Cola announced the removal of BVO from all its products by the end of 2014. This includes Fanta and Fresca, which were previously known to contain the additive.
 - PepsiCo products: In 2013, PepsiCo pledged to remove BVO from Gatorade, and by 2020, confirmed the additive was no longer in any of its products. This means that Mountain Dew, another product that historically contained BVO, is now formulated without it.
 - Other common drinks: Many other well-known sodas, including Sprite and 7Up, do not contain BVO, as they were not formulated with the citrus-oil emulsifier in the first place.
 
Store-Brand and Lesser-Known Drinks to Scrutinize
While the major players have moved away from BVO, some store-brand or smaller regional sodas and fruit drinks may have contained the ingredient more recently. The FDA ban has addressed this, but older stock could still exist on shelves. It is always wise to double-check the ingredient list, especially for citrus-flavored products. The Center for Science in the Public Interest (CSPI) notes that brands like Keurig Dr Pepper were reformulating Sun Drop, their last product to contain BVO, for compliance by the end of 2024. Other store brands, like Walmart's Orangette, were also being updated.
Healthier Drink Alternatives and Emulsifiers
For those seeking even healthier options beyond BVO-free sodas, many natural and low-sugar alternatives are available. The goal of a nutritious diet is often to reduce overall consumption of high-fructose corn syrup and artificial ingredients, which are still present in many regular and diet sodas.
Healthier Drink Choices:
- Infused Water: Add fresh fruit slices like lemon, orange, or cucumber to water for a refreshing and chemical-free flavor boost.
 - Sparkling Water: Brands like LaCroix, Aha, and Bubly offer carbonated water with natural fruit essences and no sugar or artificial sweeteners.
 - Unsweetened Tea or Coffee: Enjoying iced tea or coffee provides flavor and caffeine (if desired) without the sugar load found in many sodas.
 - Kombucha: This fermented tea contains probiotics that are beneficial for gut health and offers a tangy fizz similar to soda, though it does contain some sugar.
 - 100% Fruit Juice (in moderation): Choosing pure fruit juice can provide some vitamins but should be consumed in limited quantities due to its high sugar content.
 
Comparison Table: BVO and Alternative Emulsifiers
| Feature | Brominated Vegetable Oil (BVO) | Sucrose Acetate Isobutyrate (SAIB) | Glycerol Ester of Wood Rosin (GEWR) | 
|---|---|---|---|
| Function | Emulsifier and stabilizer for citrus flavors | Emulsifier and clouding agent | Emulsifier and stabilizer | 
| Source | Vegetable oil modified with bromine | Synthetic ester | Derived from pine trees | 
| Regulatory Status (USA) | Banned as of August 2024 | Permitted for use by the FDA | Permitted for use by the FDA | 
| Health Concerns | Linked to neurological effects and potential thyroid issues | Considered safe for consumption at approved levels | Considered safe for consumption at approved levels | 
| Used in | Formerly used in citrus sodas | Many citrus-flavored beverages | Used in citrus-flavored sodas | 
Making Healthier Beverage Choices
Now that the FDA ban on BVO is in effect, consumers don't have to worry about this specific additive in new products. However, adopting a broader nutritional diet perspective on beverages is always beneficial. Minimizing intake of products high in added sugars, artificial sweeteners, and other chemicals is a key step toward improving overall health. For those accustomed to the flavor and fizz of soda, transitioning to healthier alternatives can be a gradual but rewarding process.
Experimenting with naturally flavored sparkling waters or making your own fruit-infused drinks offers a way to enjoy interesting flavors without compromising your health. For those who still prefer soda, checking ingredient labels remains the best practice to ensure you're making an informed choice. The beverage industry's shift away from BVO is a significant victory for consumer advocacy and food safety, and it encourages further scrutiny of what we put into our bodies.
For more information on food additives and healthier eating, consult resources from authoritative organizations like the Center for Science in the Public Interest. Their research and advocacy have been instrumental in leading to positive changes in the food industry.