For many, navigating the snack aisle can be a challenge, especially when trying to avoid certain artificial ingredients. Red 40, also known as Allura Red AC, is a synthetic food dye derived from petroleum and is one of the most widely used color additives in the food industry. While the FDA considers it safe for most people within certain limits, some consumers, particularly parents and those with sensitivities, choose to avoid it due to its potential link to hyperactivity in some children and other health concerns. The good news is that with the rising demand for cleaner labels, many companies now offer a variety of chips and snacks free of artificial food dyes.
Chips That Are Free of Red 40
To find chips without Red 40, you can start by checking the ingredient label for "Red 40," "Red 40 Lake," or "Allura Red AC." Alternatively, opt for brands and product lines that are transparent about using natural colorings or none at all.
Simply Brand Chips (PepsiCo) In response to growing consumer demand, PepsiCo has committed to phasing out artificial dyes from many of its products. Their 'Simply' line offers excellent dye-free options:
- Simply Doritos White Cheddar: Unlike the traditional Nacho Cheese flavor, this version is dusted with organic tomato, onion, and garlic powders, along with real Romano cheese, for its flavor and color.
- Simply Tostitos Scoops with Sea Salt and Lime: Cooked with avocado oil, this chip uses natural colorings and is a great alternative to dyed chips.
Natural and Organic Brands Many health-focused brands specialize in snacks with clean ingredients lists, making them a reliable choice for avoiding Red 40:
- Terra Veggie Chips: These vibrant, crunchy chips are naturally colored by the vegetables they are made from, such as beets, carrots, and sweet potatoes.
- Hippeas Organic Chickpea Puffs: A popular alternative to traditional cheese puffs, Hippeas uses organic ingredients and natural flavorings.
- Sensible Portions Veggie Straws: These snacks derive their colors from vegetable powders and are a common dye-free option.
- Rhythm Superfoods Chips: This brand offers chips made from nutrient-dense ingredients like kale and beets, ensuring natural color and flavor.
- Stacy's Pita Chips: Most of their products are typically free of artificial colors, but it is always best to double-check the label.
- Good & Gather Organic Tortilla Chips: Target's house brand offers organic and naturally colored options, including Nacho Cheese and Veggie varieties.
Standard Chips with Simple Ingredients In many cases, traditional chips with simple, classic flavors are also Red 40-free:
- Plain Potato Chips: Many plain, salted potato chips, such as classic Lay's or Kettle Brand varieties, contain only potatoes, oil, and salt. Always read the label, especially for flavored versions.
- Fritos: Original Fritos are typically free of Red 40, though you should check the label for any specific flavor or limited-edition version.
Why Choose Chips Without Red 40?
While regulatory bodies like the FDA affirm the safety of Red 40 for most people, some individuals choose to avoid it for personal health reasons. Some studies have linked food dyes, including Red 40, to certain behavioral issues in sensitive children, such as hyperactivity. Additionally, some research has raised concerns about potential health effects, including a possible link to inflammation and allergies in certain individuals. Opting for dye-free snacks is one step toward a cleaner, more natural diet, focusing on whole ingredients rather than artificial additives.
Making Your Own Dye-Free Chips
For the ultimate control over ingredients, you can easily make your own chips at home. Simple baked sweet potato fries or homemade popcorn are excellent options that allow you to use spices like paprika and turmeric for flavor without any artificial colors.
Comparison of Chips with and Without Red 40
| Feature | Chips With Red 40 (e.g., Flamin' Hot Cheetos) | Chips Without Red 40 (e.g., Hippeas) |
|---|---|---|
| Color Source | Synthetic, petroleum-based dye | Natural, plant-based sources (e.g., beets, chickpeas) |
| Appearance | Often a very bright, saturated color | More natural, muted colors |
| Target Audience | General consumer market, often kids and adults drawn to vibrant colors | Health-conscious consumers, parents of children with sensitivities |
| Ingredient List | Contains artificial color additives | Free of artificial dyes; uses natural alternatives |
| Health Profile | Considered ultra-processed; may contain high levels of sodium, fat, and sugar | Generally considered a cleaner, healthier alternative |
The Evolving Landscape of Food Additives
Consumer demand is driving significant changes in the food industry. Several major food companies, including PepsiCo and General Mills, have pledged to phase out artificial dyes in their products over the coming years. This shift means that finding dye-free options is becoming easier as manufacturers adapt their recipes to align with consumer preferences for cleaner, more natural ingredients. This trend is a testament to the power of informed purchasing decisions and the growing emphasis on prioritizing health in our daily diets.
Conclusion
Navigating the world of packaged snacks doesn't have to be confusing, even when avoiding specific additives like Red 40. By reading labels and choosing from brands that prioritize natural ingredients, such as PepsiCo's 'Simply' line, Terra, or Hippeas, you can easily find delicious and satisfying chips without artificial dyes. This shift towards cleaner eating is supported by a growing number of brands and signals a positive change for consumer health. As always, for specific dietary concerns, consulting a healthcare professional is recommended.
An excellent resource for learning more about artificial dyes and their potential health impacts can be found on the MD Anderson Cancer Center website.
