Introduction to Organic Tattva and 24 Mantra
Organic Tattva and 24 Mantra are two of the most recognized and widely available organic food brands in India. Both have established themselves as players committed to providing chemical-free and sustainable products. Organic Tattva, which started its operations in 2013, has grown its presence significantly across India and in export markets. 24 Mantra has a longer history, with a comprehensive product range that has made it a household name for organic groceries.
Product Quality and Purity
Quality is a primary concern for any organic food consumer. Organic Tattva emphasizes rigorous testing, stating that each of its products is tested for 186 pesticides. This stringent process is designed to ensure a high level of purity in their offerings. Customer reviews for Organic Tattva products like jaggery powder and wheat flour, however, are mixed, with some noting quality inconsistencies or issues with packaging.
24 Mantra also has a reputation for offering certified organic products. However, like Organic Tattva, customer feedback is varied. Some reviewers report excellent experiences, praising products like their sattu and whole wheat atta, while others point to quality degradation over time or issues like finding foreign particles in flour. It's important to note that product consistency can sometimes be a challenge for large-scale organic brands.
Certifications and Standards
Both brands hold organic certifications to ensure their products meet specific standards. Organic Tattva states that all its products are certified organic as per both Indian and international standards, catering to its export markets. They also have a BRC-certified processing unit. 24 Mantra also adheres to similar certifications, which are essential for marketing and consumer trust in the organic space. The presence of these certifications from both brands provides a basic level of assurance, though customers often rely on personal experience and reviews for specific products.
Product Range and Availability
The product portfolios of Organic Tattva and 24 Mantra are both extensive, covering a wide array of grocery essentials.
Organic Tattva's Product Range:
- Pulses and dals
- Flours and grains
- Oils, including cold-pressed variants
- Spices and masalas
- Sweeteners like jaggery powder
- Specialty products like multigrain flour
24 Mantra's Product Range:
- Pulses and dals
- Flours and grains, including diabetic-friendly options
- Spices
- Oils and ghee
- Sweeteners like jaggery
In terms of availability, both brands have a strong presence in Indian metropolitan cities and a growing reach in smaller towns, both through physical retail and online platforms like BigBasket and Flipkart. 24 Mantra has a more established and perhaps more widespread retail footprint, while Organic Tattva has also expanded aggressively, including in international markets.
Pricing Comparison
Generally, organic products command a higher price than their conventional counterparts due to more complex farming methods and lower yields. For a detailed comparison, let's look at approximate pricing trends based on market data and consumer feedback:
| Feature | Organic Tattva | 24 Mantra |
|---|---|---|
| Pricing Strategy | Often positioned slightly higher, emphasizing quality and testing. | Generally considered a mid-range organic brand; price can vary. |
| Value for Money | Many customers feel the price is justified by their quality assurance efforts. | Customer opinions are divided; some find it good value, while others feel the recent quality doesn't match the price. |
| Discounts and Offers | Offers and discounts are available, especially on their own website and during sales events. | Frequently available on e-commerce platforms and in stores. |
The Final Verdict: Which is Better?
There is no single "better" brand between Organic Tattva and 24 Mantra, as the best choice depends on individual priorities. Both offer a wide range of certified organic products, but they differ slightly in consumer perception, pricing, and product consistency. If your primary concern is the most stringent testing and are willing to pay a premium for perceived higher quality assurance, Organic Tattva may be your preference. If you are looking for a reliable, well-established organic brand with widespread availability and more moderate pricing, 24 Mantra is a solid choice. Ultimately, the best approach for a new organic shopper is to try specific products from both brands and compare them based on personal taste, quality, and budget.
Conclusion
Both Organic Tattva and 24 Mantra are reputable organic brands that have helped make organic eating more accessible in India. The choice ultimately comes down to a trade-off between perceived quality consistency (which can vary) and pricing. By considering your budget, specific product needs, and personal taste, you can select the brand that best fits your requirements for a healthy, organic lifestyle.
