Tag: Business history

Founded in 2018 in Chubbuck, Idaho, by Troy Bell and Kulak CrossFit coaches, Black Label Supplements was born out of a desire for greater transparency in the sports nutrition market. This article uncovers who owns Black Label Supplements and the vision that drives the company forward.

Founded in 2013 by brothers Tushar and Nishant Menon, My Muscle Chef began as a side project operating out of a small commercial kitchen in Potts Point, Sydney, Australia. The idea was born from Tushar's own frustration with the time-consuming process of meal preparation for his fitness goals.

The predecessor to Red Bull, a syrupy tonic called Krating Daeng, was developed in 1976 for Thai factory workers, farmers, and truck drivers who needed a boost to get through long, tiring workdays. The answer to what was Red Bull originally for is rooted in this practical, blue-collar purpose, a far cry from its current association with extreme sports and nightlife.

In 2008, the Irish multinational nutritional and food company Glanbia plc acquired the sports supplement company for $315 million, confirming that the multinational corporation currently owns the Optimum Nutrition brand.

Founded in 2020 by Dayo Kamson, Rishi Shah, and Jai Shah, the company behind Geeks vitamins, known as Nutrition Geeks, has a detailed corporate history. The original company, NUTRITION GEEKS LTD, was dissolved in 2021, and the brand is now owned and operated by Unicorn Brands Ltd.