The Founding Story of Black Label Supplements
The story of Black Label Supplements began in 2018 in Chubbuck, Idaho. Co-owner and CEO Troy Bell, along with a group of coaches from Kulak CrossFit, founded the company after becoming frustrated with the supplement industry's lack of transparency and prevalence of low-quality ingredients. Their goal was to create a trustworthy line of products they could confidently recommend.
Their initial product, 'Pre-Hustle,' an all-in-one pre-workout, was formulated without harmful additives. This product, along with positive word-of-mouth, demonstrated the demand for high-quality, transparent supplements and allowed the company to expand its product line.
The Idaho Roots and Bell Family Connection
Black Label Supplements is deeply rooted in Idaho, co-owned by Troy Bell and his wife, Jamie Bell. Both are alumni of Idaho State University and have strong ties to the Pocatello community. Their commitment to the region is reflected in partnerships like becoming the official supplement partner for ISU Bengals athletics in 2023. This partnership provides ISU student-athletes with access to their products, reinforcing the brand's reputation among elite performers.
Brand Expansion and Commitment to Quality
Black Label Supplements has expanded its reach, including launching on Amazon.com to make its NSF-Certified products more accessible. The company prioritizes quality through rigorous third-party testing and NSF Certification for Sport, a standard ensuring products are free from banned substances and contaminants, trusted by professional athletes.
Comparison: Black Label vs. Standard Supplement Brands
| Feature | Black Label Supplements | Standard Supplement Brands |
|---|---|---|
| Ingredient Quality | High-quality, clean, and effective ingredients | Often use cheap fillers and low-quality ingredients |
| Transparency | Third-party tested, NSF Certified for Sport | Proprietary blends hide specific ingredient dosages |
| Formulation | Developed by athletes and experts based on performance needs | Often rely on flashy marketing and popular trends |
| Pricing Strategy | Fairly priced for ingredient quality and efficacy | Overpriced for the quality and dosage provided |
| Testing | Rigorously tested for safety and efficacy | Minimal to no external testing; relies on self-regulation |
A Global Name, A Local Difference
It is important to distinguish the US-based Black Label Supplements, owned by Troy and Jamie Bell, from the UK-based Black Label Creations. Black Label Creations focuses on private label manufacturing services for other brands, including product development and packaging. In contrast, the Idaho-based Black Label Supplements focuses on its own brand of certified products for athletes and fitness enthusiasts.
Beyond Supplements: Community and Athletes
Black Label Supplements actively engages with the athletic community. They partner with professional teams like the New York Yankees and Green Bay Packers and utilize name, image, and likeness (NIL) partnerships with collegiate athletes. This approach, starting with local CrossFit members, has helped build a brand recognized by top performers.
Here are some of the key drivers behind Black Label Supplements' success:
- Athlete-led foundation: Created by athletes who understand performance needs.
- Commitment to transparency: Emphasizes third-party testing and NSF certification.
- Community-focused growth: Built on trust within local and athletic communities.
- Focus on quality ingredients: Prioritizes effective ingredients over cheap fillers.
- Strategic partnerships: Collaborations with teams and athletes enhance credibility.
Conclusion
Black Label Supplements is owned by co-founders Troy and Jamie Bell, along with other coaches from Idaho. Their mission, born from a desire for transparency and quality in the supplement industry, has led to a brand trusted by a range of athletes. Their commitment to clean, effective products and community ties continues to drive their success.
For more information on their product line, visit the official Black Label Supplements website. Black Label Supplements: Our Story
