Tag: Supplement industry

Since its founding in 1968, NOW Foods has been a family-owned business, directly answering the question: No, Nestlé does not own NOW supplements. Despite Nestlé Health Science's extensive acquisition history in the nutrition sector, NOW Foods has maintained its independence, a core part of its brand identity. This clarification is crucial for consumers who often seek to understand the corporate ownership behind their favorite supplement brands.

Founded in 2018 in Chubbuck, Idaho, by Troy Bell and Kulak CrossFit coaches, Black Label Supplements was born out of a desire for greater transparency in the sports nutrition market. This article uncovers who owns Black Label Supplements and the vision that drives the company forward.

The global supplement industry is a multi-billion dollar market, projected to reach over $350 billion by 2033. However, for many brands, the largest financial outlay is not on sourcing exotic ingredients but on highly competitive and aggressive marketing strategies designed to acquire new customers.

In a deal that sent shockwaves through the health food industry, Nestlé Health Science acquired Garden of Life, a popular organic and whole-food supplement brand, in 2017. This purchase was part of a larger $2.3 billion deal for parent company Atrium Innovations.

As of early 2025, health and wellness company Wellful, backed by private equity firm Kainos Capital, officially acquired Ancient Nutrition from its previous investors, including VMG Partners and Hillhouse Investment. The precise amount of what did Ancient Nutrition sell for remains undisclosed to the public.

Founded in 2018, the popular women's wellness brand O Positiv was created by siblings Bobby and Brianna Bitton. This article explores who owns O-Positive supplements, detailing the entrepreneurial journey that led to its success and its mission to destigmatize women's health topics.

According to a 2024 survey by the IFIC, nearly three-quarters of Americans actively tried to increase their protein intake. But when did protein become so popular? The answer lies in a fascinating journey that spans decades, moving from niche athletic circles to everyday supermarket shelves.

While French chemist Michel Eugène Chevreul first isolated creatine from meat in 1832, today's understanding reveals that it originates from multiple sources. For anyone asking who makes creatine, the answer is two-fold: it is naturally synthesized within the body and also manufactured synthetically for supplements.

In early 2024, Health Canada issued a nationwide recall for Bucked Up energy drinks, adding to a history of legal and product safety issues that define the Bucked Up energy controversy. This series of events has raised significant questions about the brand's regulatory compliance, ingredient labeling, and overall product safety for consumers.

As of June 2023, nearly 60,000 canisters of Vital Proteins' Collagen Peptides were voluntarily recalled due to potential contamination with plastic fragments. This high-profile incident is just one component of the broader Vital Protein scandal, which includes past allegations of heavy metal contamination and questionable marketing tactics.