Tag: Business story

Following the $600 million sale of RXBar, co-founder Peter Rahal felt compelled to redefine the protein bar market once his non-compete clause expired. The story behind the David Protein bar is a tale of a seasoned entrepreneur using his experience and new technology to create a product that prioritizes a high protein-to-calorie ratio above all else.

Founded in 2004 by Cory Wiedel, Complete Nutrition grew rapidly by offering a personalized retail experience centered on high-quality supplements. This article delves into the entrepreneurial journey of the man who is the founder of Complete Nutrition, detailing his vision and the company's eventual evolution after his departure.