Tag: Epogee

Following the $600 million sale of RXBar, co-founder Peter Rahal felt compelled to redefine the protein bar market once his non-compete clause expired. The story behind the David Protein bar is a tale of a seasoned entrepreneur using his experience and new technology to create a product that prioritizes a high protein-to-calorie ratio above all else.

A single gram of EPG oil contains just 0.7 calories, a remarkable 92% reduction compared to the 9 calories found in traditional fats. But what is EPG oil made of, and how does this innovative modified plant-based oil achieve such a dramatic caloric reduction without compromising the experience of eating fat?

According to its developer, Epogee, EPG (Esterified Propoxylated Glycerol) fat contains just 0.7 calories per gram, representing a 92% reduction compared to traditional fat, which has 9 calories per gram. This innovative modified plant-based oil is engineered to mimic the taste and texture of regular fat but is not fully digested by the human body, leading to a major cut in caloric intake.

With a 92% reduction in calories compared to traditional fats, Esterified Propoxylated Glycerol (EPG) promises guilt-free indulgence. As this modified ingredient appears in more products, consumers are asking: Is EPG fat bad for you? The answer involves looking at its unique structure, FDA status, and reported health effects.

David protein bars contain 28 grams of protein and only 150 calories, partly thanks to a key ingredient. EPG, or Esterified Propoxylated Glycerol, is a modified plant-based fat used to create this low-calorie, high-protein profile.

In mid-2025, a $75 million Series A funding round for David Protein was followed by a major antitrust lawsuit, thrusting the David protein bar controversy into the spotlight. The scandal involves corporate strategy, ingredient control, independent lab tests challenging the brand's nutritional claims, and customer reports of product defects.