Tag: False advertising

In 2022, a federal jury awarded Monster Energy $293 million in a false advertising lawsuit against Bang Energy's parent company, Vital Pharmaceuticals, confirming that Bang's 'Super Creatine' claims were misleading. This verdict decisively ended the misconception for many consumers, but misinformation still persists.

In 2024, the popular prebiotic soda brand Poppi faced an $8.9 million class-action lawsuit settlement over claims that its 'gut healthy' marketing was misleading. This legal action, coupled with a separate influencer marketing controversy, has become widely known as the Poppi scandal.

In October 2017, a class-action lawsuit was filed against KeVita Inc., and its parent company, PepsiCo, for allegedly misleading consumers about the probiotic content of its kombucha beverages. The case centered on claims that the company falsely advertised its kombucha as containing 'live probiotics' even though the product was pasteurized, a process that kills live cultures.

A recent $8.9 million settlement in a class-action lawsuit has exposed the truth behind Poppi's gut-health claims, revealing a significant catch with the popular prebiotic soda. The settlement follows allegations that the brand’s marketing was misleading, prompting consumers and experts to scrutinize what’s truly in the can.

In 2009, the Federal Trade Commission (FTC) took action against Kellogg’s, alleging that the company made false and misleading advertising claims regarding the health benefits of Frosted Mini-Wheats. This represents one of several notable complaints.

In 2022, a jury sided with Monster Energy in a false advertising lawsuit against Bang Energy's parent company, Vital Pharmaceuticals, ruling that the 'Super Creatine' in their drinks was misleading. This verdict prompted Bang to remove all mentions of creatine from its product marketing and packaging.

In early 2024, a class action lawsuit was filed against Liquid IV's parent company, Unilever, claiming the popular hydration product was falsely advertised as containing no preservatives. The lawsuit centered on the ingredient citric acid, challenging the company's marketing claims and raising broader questions about ingredient transparency. This legal challenge brought significant scrutiny to the brand, impacting consumer perception and highlighting industry-wide issues with food labeling.

In April 2021, a class action lawsuit was filed against Ancient Brands, LLC (Ancient Nutrition), alleging that its Bone Broth Protein products misled consumers about the actual quality and amount of digestible protein. This marked one of several legal challenges faced by the company in recent years related to its marketing and product claims.

In a 2020 class-action lawsuit, plaintiffs alleged that BodyArmor deceptively markets its "SuperDrink" as a healthier alternative, despite its high sugar content. The subsequent legal challenges, misleading claims, and consumer deception lie at the heart of the BodyArmor drink scandal, raising important questions about transparency in the sports beverage industry.

Several high-profile lawsuits and regulatory challenges have plagued supplement brand Goli Nutrition in recent years. These legal troubles involved allegations of false advertising regarding health claims, a major dispute with a contract manufacturer, and trademark infringement claims from a competitor.