Tag: Food promotion

Globally, the plant-based meat market is projected to reach over $77 billion by 2025, according to Euromonitor data. Knowing how to promote plant-based meat effectively is crucial for brands seeking to capture this significant and growing market segment, which is increasingly driven by flexitarian consumers.

According to the World Health Organization (WHO), an unhealthy diet is a leading global health risk, contributing to the rise of non-communicable diseases. Addressing this issue has given rise to the implementation of the nutrient profile and promotion model, a critical regulatory tool for creating healthier food environments.