When Did Plant-Based Reese's Come Out?
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3 min read
The plant-based food market was valued at over $535 million in 2021, and by March 2023, Hershey's was officially part of the action, satisfying a growing demand for dairy-free treats by releasing its plant-based Reese's Peanut Butter Cups nationwide. This was the first time the iconic brand had launched a permanent vegan chocolate product, utilizing oat milk to create a creamy confection.