Tag: Marketing campaign

In 2021, after turning down a potential acquisition offer, Mid-Day Squares received a cease-and-desist letter from chocolate giant Hershey's over packaging colors, sparking the Mid-Day Squares controversy. This legal threat ignited an unconventional public relations battle that the small Canadian company documented across its social media channels.

In 2024, Welch's Fruit Snacks launched its largest-ever ad campaign, 'Wholly Fruit,' appointing celebrity chef Gordon Ramsay as its 'Chief Fruit Officer' to much fanfare. This surprising partnership has led many to question **why is Gordon Ramsay promoting Welch's Fruit Snacks**, and what it means for nutrition and consumer choices.