Tag: Mid day squares

In 2021, after turning down a potential acquisition offer, Mid-Day Squares received a cease-and-desist letter from chocolate giant Hershey's over packaging colors, sparking the Mid-Day Squares controversy. This legal threat ignited an unconventional public relations battle that the small Canadian company documented across its social media channels.

According to the official Mid-Day Squares website, each square contains between 4–5 grams of total sugar, depending on the flavor. While this confirms they do contain sugar, this is significantly less than the 20+ grams typically found in a conventional chocolate bar, aligning with their marketing as a healthier, functional snack.